Lindholdt

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    Greenwashing Article "Coming Clean"

    The article seems to suggest that the term "greenwashing" is undergoing a semantic shift into positive territory - or at least that it's a hopeful trend when corporate organizations try to greenwash their images. Such a shift in the meaning of this word would be seismic, if so, as all prior uses are negative, pejorative.

    Now for my real question: What do readers of Grist understand to be the relationship, if any, between "ecoporn" and "greenwashing"? Last week there was a linked article on "climate porn."

    What's it all about, this business of pornography to characterize environmental attitudes?

    Thanks for any and all replies.On Is greenwashing good for business? posted 3 years, 2 months ago 2 Responses

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