Czar
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This happened 7 years ago
Ben & Jerry's was purchased by Unilever back in 2000 and it has not changed too much since. It has better distribution and a bigger sales force. There are more scoop shops that scoop their unbelievable flavors than ever.
Unilever has for the most part had a hands off approach to Ben & Jerry's. Ben and Jerry are still a part of the company, although without any specific responsibility. They visit Scoop Shops, vocalize on political and social issues and are frequently invited to do media appearances.
Oh yeah, the ice cream has been Bovine Growth Hormone FREE for years and now uses cage free eggs as well. Viva la Cherry Garcia!
..CzarOn How to stick it to the ice-cream Man posted 2 years, 3 months ago 22 Responses