themichellesmith

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    Gender enviro marketing 2

    In some ways this article brings to mind another problem in the environmental movement (and the feminist movement too for that matter).  That is, arguing amongst each other about who's a real environmentalist (or feminist) and who is not.  Pointing fingers at another's work and tearing it down because it's not enviro enough (or feminist enough.
    Having said that, technological smoke and mirrors like hydrogen fuel cells are not solutions. They're just intentional obstacles to truly sustainable solutions because a) they're only being developed so oil and auto companies can continue to control energy supplies and b) at least in the case of hydrogen fuel cells, they're not really a viable product but they can put out a bunch of press releases about them and look like something is being developed - something very difficult and enviros are simply unreasonable to expect things to happen quicker.
    On Is the environmental movement losing touch with its feminine side? posted 2 years, 3 months ago 17 Responses

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    Enviro gender marketing

    More and more men are defining manhood for themselves and rejecting imperial definitions of manliness.  The institutions of Empire benefit from a narrow definition of manliness that reinforces the perception of separateness from other members of earth community.  The values of earth community do look more feminine simply because they are more egalitarian and express the desire for participatory democracy of all members.  
    Environmentalism is a national security issue - in the short term to end war for oil and in the long run because the security of the earth's environment IS national security.  Still we do need to influence everyone we can and we do that by meeting people where they are.  So if we need to macho up the message for the more gender-masculine identified portion of the population and technology and security are the message they'll hear, then keep it up.  Every body gets a chance to evolve!  Plus there is great technology out there to help us.  Just watch Who Killed the Electric Car!  
    On Is the environmental movement losing touch with its feminine side? posted 2 years, 3 months ago 17 Responses

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