Beth Terry’s Recent Comments

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  I agree with peapack!

  Brangelina top the list?  They may toss a lot of money at environmental causes but their very public spectacle of child-bearing undoes all the good.  They make breeding look fun and sexy.  NOT what the planet needs at the moment.  We need green role models who set the example that it's not necessary to make lots of little copies of ourselves.On Read about six couples who turned their eco-love into an eco-venture ... posted 9 months, 2 weeks ago 15 Responses

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  Why Brita and not Pur?

  Hi DannyGirl.  We are a small group of individuals who don't have the resources to take on every water filter company, but we do have reasons for starting with BRITA.  From our web site at http://www.takebackthefilter.org:

  So why are we focusing on Brita rather than other water filter companies?

  1. Brita has the #1 market share of pour-through filter cartridges in the U.S. and Canada. It's the #1 faucet-mount filter in Canada and the #2 faucet-mount filter in the U.S. (Per Clorox's 2007 Annual Report.)

  2. The recycling infrastructure exists within the European branch of the company already.

  3. By purchasing Burt's Bees, developing GreenWorks cleaning products, and creating the FilterForGood campaign, Clorox is making a bid to appeal to environmentally-conscious consumers at this time. Taking responsibility for its plastic waste would be a great way for the company to "walk its talk."

  For anyone who is interested in a campaign to get Pur to recycle their filters, Ideal Bite has started a letter-writing campaign of their own targeting Pur, which is based on our Brita campaign.  You can read more about it in the "Personally Speaking" section of their post here:

  http://www.idealbite.com/tiplibrary/archives/reverse-filt ...

  Beth Terry http://www.fakeplasticfish.com

  On Campaign calls on Brita to recycle water filters posted 1 year, 2 months ago 7 Responses

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  Urge Clorox to take back and recycle BRITA filters

  There is a campaign afoot to urge Clorox to take back and recycle those filters.  The original BRITA company in Germany has been doing it since 1992.  Clorox tells us they don't know if it's worth it to consumers.  Let's tell them that it is!

  Please visit http://www.takebackthefilter.org to sign the petition, write a letter, and send us your used filters!

  Beth Terry http://www.fakeplasticfish.com

  On The Clorox Co. leverages sustainability for growth posted 1 year, 5 months ago 6 Responses

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  Urge Clorox to take-back/recycle Brita filters!

  FilterForGood, sure but have you ever wondered what happens to all the used plastic Brita filter cartridges at the end of their lives?

  If you lived in Europe, you could take that filter to a drop-off location where it would be sent back to Brita for recycling. Unfortunately, here in North America, we have no options for recycling our Brita cartridges at all. Each plastic cartridge is either landfilled or incinerated, adding to the toxic waste that is already choking our planet.

  That's why I have signed on to the Take Back The Filter campaign (http://www.takebackthefilter.org) to urge The Clorox Company, which owns Brita in North America, to redesign their filters and provide a way for us to recycle them, as is done in Europe. I urge you to join me!

  Here's how you can help:

  Sign the Petition (http://www.gopetition.com/online/18444.html)

  Send in your used filter cartridges: (http://takebackthefilter.org/2008/04/send-us-your-used-fi ...)

  Read more about the issue: (http://www.takebackthefilter.org)

  Spread the word. This is a grassroots movement. If we don't speak up, who will?On Evian Is Just Evil Misspelled posted 1 year, 7 months ago 9 Responses

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  Urge Clorox to take-back/recycle Brita filters

  Yep.  Clorox is greening its image.  But have you ever wondered what happens to all the used plastic Brita filter cartridges at the end of their lives?

  Sorry that the following is a cut and paste from our web site.  I have been blogging about this so much I just can't create new words each time!

  If you lived in Europe, you could take that filter to a drop-off location where it would be sent back to Brita for recycling. Unfortunately, here in North America, we have no options for recycling our Brita cartridges at all. Each plastic cartridge is either landfilled or incinerated, adding to the toxic waste that is already choking our planet.

  That's why I have signed on to the Take Back The Filter campaign (http://www.takebackthefilter.org) to urge The Clorox Company, which owns Brita in North America, to redesign their filters and provide a way for us to recycle them, as is done in Europe. I urge you to join me!

  Here's how you can help:

  Sign the Petition (http://www.gopetition.com/online/18444.html)

  Send in your used filter cartridges: (http://takebackthefilter.org/2008/04/send-us-your-used-fi ...)

  Read more about the issue: (http://www.takebackthefilter.org)

  Spread the word. This is a grassroots movement. If we don't speak up, who will?

  Beth Terry http://www.fakeplasticfish.com

  On Bleach company discovers its green gene posted 1 year, 7 months ago 5 Responses