Elizabeth Royte’s Posts

• From Bad to Thirst

  How the nation's breadbasket is poisoning its own water supply 5

  Posted 2 years ago

  

  In late September, the corn and soybean fields of the lower Missouri River floodplain are a lovely dull brown, nearly ready for harvest. The row crops sprawl as far as the eye can see, their regimental march broken only by levees, gravel roads, the occasional band of cottonwoods, and the endless tracks of the Burlington Northern and Santa Fe. The scenery is pastoral and soothing. But this abundance, and the security it evokes, has a darker underside. The nation's breadbasket, it turns out, is poisoning the water.

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  . . . but enhanced waters keep on rolling

  While plain old bottled water has taken a hit (thanks to the economy and to the educational campaigns of pressure groups), the enhanced water category has grown enormously: up 18.4 percent during the same period. While it's true that nutrient- or caffeine-enhanced waters don't come from our taps, the production of those bottles (any bottles), and their transportation and disposal still present many of the same environmental problems as un-enhanced waters. On BrandWeek: 'Sales drought' for big water bottlers posted 1 year, 1 month ago 6 Responses