Food Alliance’s Recent Comments

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  Great article, too often agricultural and food facility workers are left out of the conversation about where our food comes from and how it's produced.

  Food Alliance is a nonprofit organization that certifies farms, ranches, food processors and distributors for sustainable agricultural and facility management practices. By choosing Food Alliance Certified products, consumers and commercial food buyers support safe and fair working conditions, humane treatment of animals, and good environmental stewardship.

  Improved practices in Food Alliance Certified agricultural operations and food handling facilities have led to better conditions for thousands of workers, more humane treatment of hundreds of thousands of animals, reduced use of toxic and hazardous materials, and healthier soils, cleaner water, and enhanced wildlife habitat on millions of acres of range and farmland.

  When buyers see the Food Alliance Certified seal, they know the people behind the product are dedicated to continual improvement of social, environmental and economic outcomes.

  Learn more about Food Alliance: www.foodalliance.org

  On 'Time' was right about cheap food--but forgot farmworkers posted 2 months, 3 weeks ago 10 Responses

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  Increasingly, innovative "food companies" are coming to understand that the future for food and agriculture is in higher value, highly differentiated products.

  People want to know where food comes from and how it was produced. They want the story behind the product. Customers are asking more questions about product origins and attributes. Consumers are looking for value (quality and price), but they are also shopping for products that represent their values.

  “Sustainability” is the next wave. The problem with reading labels is misleading and unsubstantiated marketing claims. “Natural” claims are increasingly meaningless, and do not address the conditions under which food was produced. “Organic” does not fully address the range of concerns associated with agriculture. “Local” is only part of the story.

  The key to satisfying customer expectations and accessing new market opportunity is increasing traceability (preserving product identity from farm to fork), transparency (verifying the conditions under which foods are produced and handled) and accountability (holding the business to an independent performance standard).

  Certification validates and substantiates product claims. As awareness of food issues grows, consumers will become increasingly skeptical about product claims. Social and environmental responsibility is a new dimension of quality. Third-party certification such as Food Alliance offers maximum credibility.

  Food Alliance is a nonprofit organization that certifies farms, ranches, and food processors and distributors for sustainable agricultural and facility management practices. By choosing Food Alliance Certified products, consumers and commercial food buyers support safe and fair working conditions, humane treatment of animals, and good environmental stewardship.

  Over the last 11 years, improved practices in Food Alliance Certified agricultural operations and food handling facilities have led to better conditions for thousands of workers, more humane treatment of hundreds of thousands of animals, reduced use of toxic and hazardous materials, and healthier soils, cleaner water, and enhanced wildlife habitat on millions of acres of range and farmland.

  For more info visit: http://www.foodalliance.org

  For a great example of a "food company" connecting consumers to the origin of their food, check out: http://www.findthefarmer.com/

   

  On Consumers no longer want to be kept in the dark about food posted 5 months, 1 week ago 3 Responses