Cheese Steak’s Recent Comments

• Click here to view comment in original post

  If you're talking about getting American sports fans involved, using Olympic athletes is definitely not the way to go. We only really care about the Olympics for about two weeks of summer every four years, and maybe a few days in winter every four years. I think a lot of people recognize the Olympic movement sold its soul a long time ago. And there are just not that many Olympic athletes Americans recognize or care about more than a week after the Games. The OIympics are just fill-in sports entertainment for a lot of people. Sports to watch because there's nothing else on and Americans will dominate a few events.

  If you want to get sports fans involved, you have to start with the sports people care about. That means pro football, college football and basketball, and maybe pro baseball. Some teams in those sports, and some individuals, are already doing positive things in the environmental universe. Show household names and faces doing their part to make a difference and you might be able to get some Americans to pay attention.

  Perhaps more importantly, get fans involved AT events with the basics. Run a stadium-wide recycling program and then show on the jumbo tron during half time/time outs/between innings how much material has been saved from land fills just that day -- and show the numbers going up as the game goes on. Then get TV to somehow tie into it in a way that relates to their broadcasts like what NBC did a while back.

  Hook people in like that ... that's how you could get sports fanatics to develop or enhance an environmental consciousness. Get people excited about cheering for America's greatest team -- our green team/planet, etc.

  On Enlisting sports fans in the green movement begins by understanding them posted 8 months ago 2 Responses