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That's priceless. I interviewed a couple colleagues at WSU about this by email today and they made some good observations. For one thing, as a recent essay by WSU economist Trent Smith indicates, many people at that university are engaging with Pollan's ideas in different ways.
On UPDATE: Washington State University reinstates freshman reading of 'Omnivore's Dilemma' posted 6 months, 1 week ago 40 Responses