Internet time-wasters, start your engines. A nonprofit called Below the Surface is gearing up to map 27 of the country's most endangered rivers using the same technology that gave the world Google Street View. That means 360-degree shots of beautiful, polluted, shrinking, over-tapped waterways for the world to click on (and, hopefully, get fired up about).

This endeavor, called the Riverview Project, earned Below the Surface's two founders, a couple of smart surfers, the distinction of being Outside's 2012 "readers of the year." They'll be updating readers about the project's progress on the magazine's website. And since we can't resist nice dudes who just "want to help people build relationships with rivers,” you can bet we'll be following along.