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From Population to PETA


By Sarah K. Burkhalter and Sarah van Schagen
21 Sep 2007
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1
Photo: iStockphoto
Photo: iStockphoto

From Russia with lust

Hot and bothered about its dwindling population, a Russian region recently gave women a half-day off work for patriotic sex; liaisons ending in perfectly timed babies may be rewarded with a brand new SUV. We'd make some privileged snark about overpopulation and emissions, but time off for getting laid? We're sold.
 
2

Yo' mammoth

We have a bone to pick with you, global warming -- why do you keep giving us shit?
Photo: REUTERS / Sergei Karpukhin
Photo: REUTERS / Sergei Karpukhin
 
3
Photo: iStockphoto
Photo: iStockphoto

Flights of fancy

Aiming to reduce carbon emissions, this flight-sharing club will allow celebs to tag-team their private jets. Now if only they could come up with a way to put hundreds of people going to the same destination on one plane ... oh, wait.
 
4

Tube: tops

Go ahead and do your research, scientists, but the benefits of a 12-inch miracle tube seem pretty obvious to us.
Photo: iStockphoto
Photo: iStockphoto
 
5
Photo: Leon Bennett / WireImage
Photo: Leon Bennett / WireImage

Clothesless

What this PETA ad teaches us: She's hot 'cause she's veg. You ain't 'cause you not. Veg is why, veg is why, veg is why she's hot.
 



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Grist does not testify to the quality of consumer goods, guarantee the pop-cultural significance of trends, or vouchsafe the accuracy of news stories featured in this column. For all you know, we just made it up. Use it at your own risk.
Sarah K. Burkhalter is Grist's editorial assistant.
Sarah van Schagen is Grist's assistant editor.
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Thanks for the Alicia shout out.

Learn more about the Alicia advert (and see the print versions) at www.PETA.org.

Amusing on the surface

The feminist in me is not too pleased with #1 and #5.  #1 sounds like fun and games, but it's really quite disturbing. Women probably shouldn't be having babies because of financial inventives from their governments. I read that the main reason why Russian women are having fewer babies is because they're not confident about the future. If I lived under Vladimir Putin I probably wouldn't be so excited about bringing another baby into the world either, so I sympathize with these Russian women.  Now they have their families pressuring them to have a baby so they can materially benefit.  Uhh. And besides, doesn't a kid's food, clothing, daycare, housing and college education needs cost more than an SUV?  

Regarding #5, I'm for the pro-veg message, but I'm a little annoyed when women are objectified to spread a message.  

Combatting Speciesism Using Sexism?

As a woman and a vegan, I am continually amazed and offended that PETA uses sexism to combat speciesism. Though exploiting women to underscore the exploitation of nonhuman animals may be richly ironic, its net effect is to set women back and disrespect us.
 

Clothesless?

Marketing women as sex objects evokes the same mentality as marketing non-human animals for food, clothing, and other resources.  PeTA should know that.  Clotheless?  You mean Clueless.

Is any nudity sexist?


Can someone who thinks this is sexist spell out how and why? How does this exploit Alicia Silverstone (or anyone)?

Is any nudity sexist, by definition (if it's a woman)?

It seems to me that the two Grist editors that posted the item, both female, didn't think it was sexist. I assume they're both feminists.

I think calling Alicia Silverstone sexist requires more explanation.

Check out www.Meat.org & www.GoVeg.com.

Not Sexist

Alicia is a confident, healthy, intelligent woman who is in good shape. This is empowering, not degrading.

Do you think any piece of art with a naked woman is inherently sexist? Where's the context?

Why is PeTA's ad sexist?

It's sexist because it promotes the stereotypical role of women as sex objects.  

Look Past the Media to the Message

Call me a salty old dog, but I think the message should speak louder than the media presenting it.  The message I think that PETA is trying to convey is that one does not have to be a stick thin model to be a vegetarian.  One can be healthy and energetic and still be a vegetarian.  A common fear for people who are considering becoming vegetarians is that they will not be healthy or will lack some vital nutrients; or "it's not natural to not eat meat".

I eat small amounts of meat occasionally - and Wolfy is a 305 lb, 6 foot tall tank.  If I can thrive on an almost 100% vegetarian diet, anyone can.  I think PETA's message is a good one.  They have chosen an inspiring media to do so (rock on, Alicia); it sure beats their old method of getting their message across by blowing up animal testing labs (and lab workers).  


Most times for evil to win it doesn't take a large, horrible event; it just takes a lot of people each doing just a little bad. AOOOOOOooooooooo.........

stereotypical role of women as sex objects?


How does it do that, though?

Personally, I'd give Alicia Silverstone the benefit of the doubt on this: I've seen her interviewed on "The View" and other talk shows, and she seems savvy, smart, thoughtful, and committed to making the world a kinder place--including by promoting veganism.

So if someone is going to call her sexist, I think they should spell that out a bit more. I just can't imagine Alicia doing something SHE saw as sexist, so if she is missing something...

Again, is any female nudity sexist? That is the only standard by which this advert could be seen as sexist, it seems to me.

But I may not be seeing this correctly. I do see myself as a feminist, and I think feminists can't just accuse people of Alicia of sexism without explaining.

I did check out the link at www.PETA.org; Alicia's message about the advert seems totally value-focused.

Check out www.Meat.org & www.GoVeg.com.

oh, come on!

yeah, well, i know when i try to prove to people that i'm healthy even though i'm vegan (!) i usually take my clothes off in slo-mo to make my point... and it works, too.

in all seriousness, the only "message" of that ad, politically speaking, is that in the pursuit of promoting vegetarianism/veganism/animal rights and encouraging people to stop objectifying animals, it's perfectly ok to objectify women as much as possible! (and, sure, that alicia silverstone is a sexy celebrity. go peta!) it's really very simple - and it's an ooold schtick of peta's: use women's bodies as they're always used by the media for their own ends, and you'll get people's attention. which is all that matters. but the problem is that peta should choose such a tactic, not that alicia s. got roped into it.

no, not all nudity is sexist... sometimes one is nude for good reason. but a whole lot of female nudity is used to reinforce the sexist status quo, where women's bodies are objectified and commodified, and women are systematically relegated to being the "sex class." just like animals are, for the majority, the "food class." it's all about exploitation, and enforcing and profiting from the status quo in some way.

and peta does this reinforcing of the status quo as far as women's objectification very consciously. they've been approached plenty of times, criticized for their campaigns like "i'd rather go naked than wear fur", "fur trim. unattractive", "show me your udders!", "state of the union undress", and so on, and so forth... but they've said repeatedly that they don't care, and they don't see the problem, and any publicity is good publicity/the ends justify the means.

all i can say is, read those couple of links at least, check out this page for a gallery of past such ads from peta and also peta: where only women are treated like meat... and look at all those images together and try to NOT see all of it as sexist and exploitative and the opposite of promoting respect for the dignity and freedom from oppression of all beings, and let's imagine what the "ends" really are in this case...

@twinsfanatic

meat.org and goveg.com are peta sites, aren't they?

and so far you've been the only person to call alicia sexist. nobody else did. i wanted to stress that the point is not that she's being sexist by "stripping for animals" - rather, the fact that peta's using those kind of images/tactics in their campaigns is sexist and is feeding and supporting mainstream sexism.

Ellie

PeTA can show vegans/vegetarians are healthy without marketing flesh.   That Silverstone may be intelligent and sincere, and that she's an adult who made a choice is all besides the point.

I don't think the ad will prompt men to give up meat.  It may reassure young women they can be vegetarian and sexy, but I think that's a very egotistical approach to animal rights-- one in which the animals are very secondary.

Giving up meat and other animal products should be based on an ethic, not how sexy it can be.  

exactly

as i always say, "stripping for animal rights" is like "hunting for feminism." i mean, sure, with campaigns along those lines you may appeal to the macho, patriarchal mainstream - but how are you bringing about any real change at all? and what about the "collateral" harm you're doing? and why would such an idea occur to you in the first place?

PETA is a feminist organization.

Anyone can disagree, of course, but PETA's President, Executive VP, and Senior VP for communications are feminists (and female), and they disagree that using sex appeal to focus on a message is exploitative.

I have heard it said that feminism is not what you say, it's how you actually run your organization. One would be hard pressed to find more women in positions of power than we've got at PETA. Of PETA's highest positions and board, there are four women, three gay men, and no straight men.

Obviously there is a lot of disagreement among feminists re: what is exploitation and objectification. I have asked that the director of our correspondance department (a woman) post our official response, which addresses the accusations more specifically.

Clearly, Alicia didn't see this as exploiting or objectifying her. She is a strong, articulate, and compassionate woman. And she did this because she cares (none of PETA's celebrity adverts involved any compensation--the celebrities volunteer because they care about the issue).

BTW, here's Jimmy Kimmel's spoof version:


http://youtube.com/watch?v=CeaP05YM2io


women can be feminist or not

ah, yes, the old song-and-dance about peta being run by women and thus automatically being "feminist," in spite of its sexist campaigns...

the mere fact that there are women in position of power somewhere doesn't necessarily mean anything. margaret thatcher didn't advance the feminist cause any, i'm pretty sure. actually, "feminism" is perhaps nothing so much as what you DO, and if part of what you do is to systematically objectify women because it just "appeals to the public" (really, it does, who knew?!), then your feminism is a bit... absent.

it's not so "obvious" that "there is a lot of disagreement among feminists re: what is exploitation and objectification" at all. peta thinks so - but SO MANY animal rights activists i know who also do feminist and anti-sexist activism are put off by peta's campaigns involving women and women's bodies being commodified and "sold" - obviously that means something. anyway i'd be pretty surprised if the official response acknowledged this in any way... 'cause you all haven't bothered to in the past (my own letter from about 7 years ago got an answer along the lines of - "we don't think those ads are sexist, but anyway we like to use shock tactics and we find them hugely effective, so if it appeals to the public we're going ahead, and that's it"). but i'd love to be surprised.

speaking of surprised

... somehow i'm not surprised either that you're linking to a jimmy kimmel video or that you don't see how that "spoof" is supporting what those who criticize peta's approach are saying. (you really don't?? how much clearer can it be spelled out that the problem with what message people are getting from the peta ad has to do with what "naked body of a certain type" means in our culture... and how peta is exploting that?)

PETA PETA, not a Meat Eata.

I'm sorry, but when you say "anyway i'd be pretty surprised if the official response acknowledged this in any way" what exactly is the "this" to which you refer?

I wasn't trying to imply that because it's run by women, it's automatically feminist. I just re-read my email and I think I was clear that they are feminists who disagree with your analysis. i.e., Ingrid and the others at the healm are strong women who are feminists, and who disagree with you. I'd guess that Maggie was a strong woman who is not a feminist (like Phyllis Schlafly and Ann Coulter).

In any event, you clearly disagree; can you explain when nudity is okay and when it's not? Is nudity in art okay? You refer to the body type, but I assume you're not suggesting that nudity is okay or not based on body type.

I posted the Jimmy Kimmel piece because I thought it was funny. You don't think so?

I don't do much Blog posting, so I'm not clear on the etiquette. This seems like you and I are having a conversation; it seems odd to me to have that conversation here. Feel free to email me off the Blog, at BruceF(at)peta.org.

BTW, my mother was a charter subscriber to Ms. Magazine (literally) and a strong feminist for more than forty years; she didn't find these campaigns, where men and women volunteer their time and get naked to make a point, to be exploitative or sexist. She found the campaigns to be feminist in nature, because they were done by strong women using their sexuality for a cause they believe in.

I know you don't agree and I am aware of the response to this (often expressed as though disagreement is insane betrayal), but my mom was a feminist artist who dealt with serious sexism for decades, and that was her take on it.

To see some of her progressive and feminist art, check out www.ThistlewoodPress.com.

Respectfully,

Bruce

Addendum:


Men and Women--we take anyone. We've had David Cross and Dennis Rodman, and women of varying body types (e.g., Kathy Najimi)--anyone who wants to get naked for animal rights. Similarly with our demonstrations--we take anyone who wants to get naked rather than wearing fur, etc.

We noted a lot of people getting naked for peace in recent years (and some getting naked to protest clothing).

I admit that it self-selects, but I've personally gone naked repeatedly, including completely naked at Buckingham Palace:
http://www.ananova.com/images/news/bush_streakerPA350x473 ...


Where is my pencil...

That's it, I'm sold.  Wolfy, I am penciling you in for PETA's next nude, slo-mo ad campaign.  ;-)

NoPunProductions.com ~ AmericaTheGreen.org
Nude her up, slow him down

Yeah, I have to say that a man who can be stopped in his tracks merely by a naked female body is not a man to give up meat.  Might slow him down on his way to Hooters for those fricken' mind-blowing chicken wings, but can we really count that as a gain?  I think not.  

Fred Flinstone, party of one, your table is ready.

NoPunProductions.com ~ AmericaTheGreen.org

"this"=lots of a.r. ppl find peta sexist

well, again, i think what matters is whether you're mostly promoting feminist or anti-feminist messages. but one can call oneself whatever one wants.

anyway, your mom's art is amazing. and i assume she was supportive of something like this, perhaps [to give another example, i've personally seen some naked blocs at protests, with both guys and girls removing all clothing, not just "threatening" items, in order to march and prove a point... and while i think there's still problems with that, 'cause people are going to react differently to a topless woman and a topless guy... and threats of violence to the two are different... that's another discussion] - but with regards to something like this?? i really really doubt it! again, the whole point of this discussion is how much exploitation of sexist cultural givens is involved, what does this campaign that's supposedly about "justice" reference, what does it try to evoke? and what kind of images are being promoted? (if it tries to evoke mainstream porn and all of its attitudes towards women, that's not "feminist"... if it promotes airbrushed, unrealistic images of women, that's not feminist... if it reduces women to their nakedness, in a context where nakedness has no relevance, that's not feminist.) it's the same with art. of course there can be nude human forms in art; whether it's sexist or not depends on... whether it's sexist or not.

also, we're not really talking about actions with "regular people" here (though we can talk about that too). we're talking about these ads with celebrities that peta's campaigns are based on, which peta spends huge amounts of money on (even if the models are not compensated), and which is what the majority of the public sees. the "we take everyone" is a major exaggeration, isn't it? i'd say that there are exceptions that prove the rule, really... and anyway the ads being what they are there's the underlying fact that this person is naked either to appeal to the public as a sexual object - in a way we all know and love - or as a "quirky" take on that tradition... but peta is relying on that tradition anyway.  

ps: no, i didn't find the jimmy kimmel spoof funny in the least. and he is an avowed misogynist.

PETA ~ Alicia Silverstone too hot for Houston

PETA's new PSA, featuring Alicia Silverstone has been covered by dozens of leading papers and countless media outlets but it was banned from Texas TV by Comcast cable

See the Los Angeles Times story and PETA ad here: http://tinyurl.com/2yt4l5

You can also see the ad at the PETA website: http://www.peta.org/feat/alicia_psa/index.asp.

The page includes testimonial from Alicia about her love of animals and the health benefits of her vegan diet.

I learned about this from Dawnwatch, an animal advocacy media watch that looks at animal issues in the media and facilitates one-click responses to the relevant media outlets. You can learn more about it, and sign up for alerts at http://www.DawnWatch.com.

PETA-Alicia Silverstone

What a GREAT discussion.  And nobody has cussed or spit online!!  I can really see the con on this one, on the other hand, if it does get somebody to listen to a PETA message who wouldn't normally(and I'm quite sure these salient, salacious sallies do just that)perhaps they are doing more good than harm.  Frankly, I think more social justice organizations need to use more wit and humor to get the message out.

Sex it up!

Wow; this ad really got some folks panties in a bunch.  It sorta harkens back to our country's Puritan roots.  An add like this in Europe wouldn't get a scribble in the tabloids.  Try lightening up; live and let live, I say.  Although, it is reassuring that some folks found some humor in this whole situation.

Perhaps the NRA could take a lesson from this; forget crusty old Charlton Hesston and crazy Ted Nugent - get some sexy models sporting some major firepower!  Just kidding; the NRA is doing very well this administration by spreading fear and hate.  Get a machinegun for granny before Saddam gets granny!

Maybe I will pose for the next PETA shoot.  (thanks for the smile, Greta!)


Most times for evil to win it doesn't take a large, horrible event; it just takes a lot of people each doing just a little bad. AOOOOOOooooooooo.........

PETA is a feminist organization.

Thanks for explaining. Of course, the fact that a lot of people think something doesn't make it true; even people who agree on most things have big disagreements over the smaller things. It's an issue in every movement, of course.

A lot of a.r. people think we shouldn't try to reform factory farming. A lot of a.r. people think we shouldn't promote vegetarianism (and others think that we don't promote it enough). And on and on. We try to listen and explain our view, while giving thanks for variety in the movement for animal rights and for everything everyone is doing to make the world a kinder place.

I didn't know that Jimmy Kimmel was an "avowed mysoginist." Isn't he partnered with Sarah Silverman? It's hard for me to imagine that SHE is with an a mysoginist.

Anyway, thanks for spelling out your view. It seems to me that if someone wants to take off their clothes for a cause, they should be allowed to, regardless of their body type.

Sincerely,

Bruce

Now I Know Why They Call Us "Deniers"


I figured out why they call us Deniers.

We deny Al Gore his speaking fees and book tours.

We deny Richard Branson the right to stink up the planet with airplanes and claim to be Green.

We deny the right of Hollywood Superstars to tell middle class Americans to save a gallon of gas while guzzling more consumer goods than Croesus.

We deny the right of IPCC Eurocrats to scarf free brie and espresso at endless Geneva conferences on our nickel (Global Climate Tax).

Ellie

There are disagreements in every movement, but justice for non-humans cannot be everything to everyone.  Like human rights, animal rights are based on respect, not on regulating how or where animals are bred, raised, and killed. Groups that modify animal husbandry (including PeTA) are animal welfare groups.    

as usual, brushing off the concerns

@bruce: a lot of a.r. people don't want veg*anism promoted? really? and what kind of a.r. people might these be? or what are they really saying? we're talking about principles and ethics, and you can make it sound as if criticism about peta's sexism is as ridiculous as a.r. not involving promoting veg*anism or as complicated as whether we should work on reforming factory farming at all... but my point was that it isn't, that in fact it's an obvious problem with an obvious solution, if you all are so "feminist!" that along with all kinds of feminists who aren't a.r. people, so many of us who are doing both feminist and a.r. work are criticizing peta for these ads, refusing to support a group that's so blatantly willing to discriminate, and peta has never acknowledged that.

"It seems to me that if someone wants to take off their clothes for a cause, they should be allowed to, regardless of their body type."

sure, but that's completely not the point. i'll repeat: the point is what tactics you, as an organization that supposedly wants to promote respect for all beings, are willing to use, and why. you cannot build a movement for the rights of some on the backs of others - if that's part of your tactics, then what exactly is "ethical" about what you're proposing? and the thing is, as far as the criticism, you haven't explained your view. you are not doing it here; as soon as it gets to a true discussion you bow out. and peta has never explained - as i said, they've always reacted precisely like this: we don't see the objectification of women as an issue, in fact it's "empowering," the models are doing it for free, and we are going to keep making these ads because we like it, end of discussion.  

merely repeating "we are a feminist organization" does not equal explaining. or cancelling out the non-feminist actions.

slo-mo

something tells me wolfy didn't get greta's joke. :)

as for the "but these ads reach a lot of people and resonate with them and are therefore good" spiel, that's just it: a lot of people see these ads and take away the message that a.r. is compatible with misogyny - that in fact if they are to care for animals they should compensate by viewing women as "other" as much as possible and treating them accordingly... which "resonates," sure, because it's a stance that the patriarchal mainstream culture is predicated on. but why is it something that peta promotes?

like ellie and greta have said - other than catching someone's attention for all the wrong reasons, how is seeing a naked female body convincing anyone to give up meat on ethical grounds, to have respect for their fellow beings?

and not that social justice is all fun and games anyway, but... just because jokes are usually at the expense of women, because misogyny is funny to a lot of people, doesn't mean that's the kind of humor we should all use and doesn't make it any less bad if a "social justice" group employs it in their campaigns. quite the opposite.

Chill out, will ya?

Whoa, Geez!  More tight panties.  Some of the things that I see wrong with our "society" is the inability to take a joke; agree to disagree; find middle ground.  Face it: the extremists speak for the rest of the country - the 2/3 of folks in the middle either don't care or don't know or don't want to know.  So keep on grandstanding as though you are the only ones who really know what the deal is;  PETA made a nude ad, for shame, for shame.  Big deal.  Seems to me like a minor thing to get all worked up about in light of all the things going wrong in this world.  Chill out, you'll live longer.  As for me, I'll still be laughing.  

Most times for evil to win it doesn't take a large, horrible event; it just takes a lot of people each doing just a little bad. AOOOOOOooooooooo.........
thanks

for playing antifeminist bingo. you're getting there.

What is the product of 6 times 7?

Ruxandra,

The thing that I don't like about these sorts of exchanges is that they're so impersonal; we seem to be talking past, rather than with, each other. And I also think that in a forum like this, people tend to say things in ways they don't intend. It hasn't happened on this forum, but on the two vegetarian forums on Grist right now (check them out in the "most commented" section), and also on my piece on www.CommonDreams.org, things are out of hand, I think (both sides). It's weird--we agree on so much more than we disagree on, and we pillory one another over the disagreements.

Anyway, I suspect we're not going to convince one another. We both know the other side well. I won't be near a computer again until tomorrow, when I'll be working, so I may not be able to get back on Grist for a few days. Regardless, we seem to be talking in circles. But if you want to keep doing so, shoot me an email at BruceF(at)peta.org.

"Some a.r. people don't want us to promote veganism": I was not implying that this is you--sorry if that's the impression you got. We hear all the time from a.r. people who say it's not realistic, that we should promote humane meat or less meat, but not veganism. We hear this even from vegans, who simply want us to be as effective as possible. We don't agree, though I won't go into that argument here. I'm just telling you what I meant, b/c you seemed incredulous.

You say I brushed you off; this is hard for me to understand. I tried very hard to explain my view to you; I simply don't agree with you. It seems to me that you feel so strongly that you're right that you feel that disagreement indicates non- acknowledgment and "brushing off." I tried to reply to your points; it seems to me that you just don't like my answers.

Thanks for the compliment re: my mom's art; I like it too. She didn't like some of the people with whom PETA works, but she felt that anyone should be able to participate in our campaigns in whatever way they wanted, and she liked that we were thrilled to have anyone. She also liked that some people who don't agree with her on certain issues wanted to help animals. She didn't think the naked campaigns were sexist, for the same reason we don't. She didn't think that nudity was exploitative, even if the naked people are of a certain body type.

The thing that you say that I find most perplexing from you as an animal right activist is this: "you cannot build a movement for the rights of some on the backs of others." Two points:

1) We disagree that our naked campaigns are on the backs of anyone. We're not ignoring you, brushing you off, etc. We just don't agree.

My larger confusion though, is this:

2) Every progressive, peace, and feminist event I've attended that had food (tons, going back more than 25 years) served animal products--all but some of the peace rallies literally served animals' corpses, in addition to serving eggs and dairy products.

For background, before I came to PETA, I ran a shelter for families (mostly single moms) and a large soup kitchen in D.C. for more than 6 years; we (who ran the shelter and kitchen) also participated in all the peace and other progressive rallies. From the time I could walk, my parents were bringing me to feminist, gay rights, civil rights, sanctuary (Central America), and peace events (so for more than 30 years).

Very few progressive or anti-war groups, and not a single civil rights or feminist group other than FAR has a vegan policy. So animals are being horribly abused and their corpses devoured by progressives, environmentalists, civil rights and peace activists, feminists, and so on (this is why I'm an animal rights activist, by the way).

My point IS NOT (so please don't interpret it this way) that it is okay for a.r. groups to be racist, anti-progressive, sexist, or pro-war because the civil rights and other progressive movements are so deeply anti-animal (it doesn't get any more anti-animal than eating animals' tortured corpses). My point is that if you as an animal activist belong to any of these groups, it seems to me that you're applying a speciesist double standard by supporting groups that are trying to "build a movement for the rights of some on the backs [well, the tortured corpses, actually] of others." i.e., human rights groups can pay for tortured animal corpses and refuse to address the issue at all, and you support them.

By the way, my feminist wife and I are monthly donors to the ACLU, Doctors Without Borders, AFSC, and other progressive groups, and I continue to attend peace and other social justice meetings and rallies. I wish they wouldn't serve meat, but I still support them, because I like most of what they're doing.

Of course I don't think that you should withdraw your support for non-a.r. groups, but you might want to think about why you have such antipathy for PETA over one thing with which you disagree, even as you support many groups with which you vehemently disagree on the issue of the horrible animal abuse they're supporting.

Again, I won't be back on here until tomorrow night at the earliest.

i *have* thought about it

@bruce. i'm also not returning soon as i will be quite busy until wednesday, but perhaps you missed my point about "stripping for animal rights" being the same as "hunting for feminism." i totally agree with you about the problem of other progressive movements and groups not caring about the plight of non-human animals, i am very vocal and i do a lot about that as well... but i wouldn't support a group that mounted a campaign promoting hunting for feminism or for some other progressive non-a.r. cause, for instance. i think it's a little different with food... there's lots to say there... but anyway, i would never support a group that had meat-eating or any other type of animal abuse as a campaign of any kind. that would be my answer to your rhetorical question.

and, yeah, i think we agree on lots of things but you are refusing to see the point and brushing off the concerns (with any come-back imaginable, just nothing that addresses why go there, why choose blatant sexism and objectification).

one more point though

the one thing i don't understand is that while you're drawing that comparison, which i think is quite valid, you're also saying that we disagree about those ads. and then my question is: so is there a problem with the ads, which peta is just brushing off like others do with a.r. issues, or is there no problem at all, as peta always insists?

Links to Grist discussions on diet/environment and

PETA over the last week or so ~

Nuggets and Hummers and fish sticks, oh my!
PETA VP argues vegetariansim is the best way to help the planet
http://gristmill.grist.org/story/2007/9/17/16200/7809

PETA's dogma is all bark and no bite: Animal rights group makes
the stupid claim that enviros must be vegetarians
http://gristmill.grist.org/story/2007/9/12/9262/63548

Vegetarianism and Environmentalism: PETA's latest campaign
http://gristmill.grist.org/story/2007/9/16/174625/254

Can't we all just...........be vegans?
http://gristmill.grist.org/story/2007/9/16/161924/884

The subjects of PETA and vegetarianism
http://gristmill.grist.org/story/2007/9/14/1698/31472

Not so fast....on meat eating and global warming
http://www.grist.org/advice/ask/2007/09/17/index.html

From Population to PETA
http://www.grist.org/etc/gristlist/2007/09/21/index.html

Coupla thoughts

Alicia's video reminds us, contrary to what the lingerie industry would have us believe, that the human body can be at its most beautiful when naked: for those who see only sexuality I think the old-fashioned but perfectly serviceable word is prude.

Guilliermo, not so much. But taken together they do make a priceless case for veg!

The true meaning of life is to plant trees, under whose shade you do not expect to sit.

Further:

I should add that the case would be entirely spurious of course, as it would be not difficult to show a healthy and fit carnivore and a flabby obese vegetarian. But I can still enjoy that our side got the best tune in this instance.

I do find it hard to imagine a better visual illustration of the the case that carnivory is inessential to human health than to show a healthy (ever-so-discreetly) naked human body at exercise, voiced over with the personally-identified subject's own pro-vegetarian narrative. Tell me again where the sexuality/exploitation/reification comes in?

The true meaning of life is to plant trees, under whose shade you do not expect to sit.

New PETA-inspired NRA...

Totally nude hot female model holding an assault rifle -- say with the gun butt covering the Brazilian wax and barrel pointing upward. (Gotta make it look phallic, ya know.)

HEADLINE OPTIONS:

  1. "Got feminine protection?"
  2. "Feminine protection for those heavy days"

maybe a smaller, say Glock, gun could be used with the appropriate:

  1. "Feminine protection for those light days".
  2. "Feminine protection...I never leave home without it."

Hehe.

NoPunProductions.com ~ AmericaTheGreen.org
Thanks, all of you!

I've enjoyed this exchange- loved the antifeministbingo, thanks, Ruxandra- Bruce, your mother's art was wonderful and she was a lovely person, as was what you and your father wrote... Greta, you have a great sense of humor- your NRA ads reminded me of the anti-Victoria's Secret ones showing the sexy "angels" with chainsaws logging the old growth forests for their catalogs.  I don't know- our culture is so damaged... I think being nude is great and healthy and love to see all types and ages without clothes.  I recently saw an art piece with a photo of "Mary age 91" without clothes and just loved her spirit shining through (the photographer was taking photos and quotes from women all ages and cultures).  Will we ever live in an age where it all is seen as beautiful?  For both men and women?  All ages?  In the sixties I remember my first mother-in-law (later to be a MS Woman of the Year) very seriously asking me "Are you one of those aggressive ball-cutters?" about me being a feminist.  No way to answer that one... I have no point or side to take here, clearly, unless it's Can't We All Just Take Our Clothes Off And Be Feminists?  Love, Karen  

An ounce of practice is worth twenty thousand tons of big talk. -Vivekananda
About the ethic......

Ruxandra said:  "other than catching someone's attention for all the wrong reasons, how is seeing a naked female body convincing anyone to give up meat on ethical grounds, to have respect for their fellow beings?"

Precisely, it's an ad that appeals to human vanity and an interest in the opposite sex-- the living beings it purports to represent get lost in the publicity.

It's easy to dismiss objection as 'prudish', but it means the difference between self-centered activism and making the interests of non-human animals the priority.  

This is part of the reason why "animal rights" has become an umbrella term, to the point where it's meaningless.  It's been co-opted to suit the activists, not the animals.  So-called "AR people" who try to modify animal husbandry corrupt the ethic that speaks for non-human beings.  

PETA Veg ad is terrific - Go Alicia!

PETA has the support of lots of beautiful, famous (and not-so-famous!) veg, compassionate women. Some of those women choose to speak out on behalf of animals and health and all of the other benefits of going veg using their bodies and sexuality - emphasis on "choose".

What is sexist about that? Keep in mind that the most oppressive, misogynist, conservative societies are those that force women to keep covered and silent. The most liberal, open societies are those in which women are free to wear (or not wear!) what they want and speak out as they wish.

Alicia is a beautiful vegetarian woman who chooses to speak out for what she believes in a manner that will get the most attention. What's the harm in that?

PETA and Nudity

As an organization staffed largely by feminist women, PETA would not do something that they feel contributes to the very serious problems that women face. The "naked" demonstrators and billboard models choose to participate in their actions because they want to do something to make people stop and pay attention to animal abuse. PETA features men in their more provocative ads and events, as well:

*    http://www.LettuceLadies.com/broc.html
*    http://www.PETAIndia.com/mods3.jpg
*    http://www.FurIsDead.com/feat-Rodman2.asp
*http://www.barewitness.org/photoalbum/Paris-fur.htm

You might find it interesting to consider that it is the societies that allow women to wear revealing clothing in which women have the most rights and the most power. Likewise, it is the societies that punish women for wearing revealing clothing in which women have the fewest rights and the least power--they are considered chattel who must do as they are told. Should women only be allowed to participate in activism if they promise not to show their bodies or use their bodies as political statements? If a person chooses to use his or her physicality and sexuality to convey a message of his or her choosing, aren't those who would censor him or her, even if their motives are good, also somewhat guilty of disrespect and repression?

Take Ms. Traci Bingham, for example, who posed for our "All Animals Have the Same Parts" ad campaign (http://www.GoVeg.com/feat/tracibee/). She is a deeply committed vegetarian who is known to millions for her television work, including beating out a platoon of men to excel in an endurance test called "Boot Camp." She is strong-natured, and she has chosen to use her body as a political tool to grab public attention for serious animal issues. In this case, Ms. Bingham felt offended by the traditional "meat" posters that treat animals as "parts," and she wanted to make the point that neither they nor women should be viewed as parts--we are all precious.

As you know, billions of animals are bred every year for the sole purpose of having their bodies chopped up, stamped with the label "USDA meat," and stuck into tidy packages on supermarket shelves. Like us, animals raised for their flesh have personalities and feelings, and they form families and friendships if given the chance. But factory farms deny animals everything that is natural and enjoyable to them, condemning them to tortured lives in filthy, cramped cages, stalls, and sheds, where only a steady diet of drugs keeps them alive long enough to be prodded to the slaughterhouse.

Our purpose is to stop animal suffering like this, and we use all available opportunities to reach millions of people with powerful messages. We have found that people do pay more attention to our racier actions, and we consider the public's attention to be extremely important. Sometimes this requires tactics--like naked marches and colorful ad campaigns--that some people find outrageous or even "rude," but part of our job is to shake people up and even shock them in order to initiate discussion, debate, questioning of the status quo, and of course, action. After PETA publicized our "State of the Union Undress," for example, we were rated the number one "mover" on Yahoo's search engine, meaning that PETA received the greatest percentage increase of terms searched that day. The current situation is critical for billions of animals, and our goal is to make the public think about the issues. Although some consider our projects that include nudity to be controversial, many women express support for these tactics.

However, PETA does make a point of having something for all tastes, from the most conservative to the most radical and from the most tasteless to the most refined, and this approach has proved amazingly successful--in the more than two decades since PETA was first founded, it has grown into the largest animal rights group in the world, with over 1.1 million members and supporters worldwide. For more information about PETA's vital work for animals, please visit http://www.PETA.org/about.  

Please know that we respect your right to disagree with our tactics but hope that you will continue to support projects that you do agree with, such as our free vegetarian starter kit giveaways (http://www.GoVeg.com/order.asp) or our low-cost spay/neuter clinic (http://www.HelpingAnimals.com/).

Thank you for providing us with this opportunity to respond to your concern and for all that you do to help animal


42

Ruxanda,

I think the PETA form reply sums it up--we disagree with the idea that the ads are sexist or objectifying. We're not refusing to see the point; we're not brushing off concerns. We disagree. It's not a brush off to say "we disagree," though clearly, since you feel so strongly, perhaps any response other than agreement with your view will feel like a brush off.

If a group is serving meat at their events, they may as well be out there torturing and killing the animals themselves (heck, there would be some honesty in that, at least).

You say it's different to serve meat at events than "hunting to promote feminism," but I don't see any meaningful difference: First, there's no difference to the animals involved (well, since hunting is less cruel than factory farming, hunting actually wins out as morally preferable in this comparison). Second, by serving meat, they're serving tortured animals' corpses to promote their cause; how is that different from actually going out and shooting animals to promote the cause?

I'd say that if anything, a hunting trip to promote feminism would be less immoral than serving meat at feminist events.

Sincerely,

Bruce


It's about the animals

Not necessarily, VegSwimer.  Women have found a way to be powerful in dresses that touched the floor.  That nudity is accepted, doesn't change the reaction all that much, either.  Often, and certainly in the case of PeTA's ad, a naked woman is still a sex object.  

But more than that, what do naked celebrities do for the animals?  If it were so affective, why are celebrities not stripping to end the genocide in Darfur, or for other causes?  No one is questioning the right to be nude.  It's a question of why it's done, and what's  accomplished.

You said:  "factory farms deny animals everything that is natural and enjoyable to them, condemning them to tortured lives in filthy, cramped cages, stalls, and sheds, where only a steady diet of drugs keeps them alive long enough to be prodded to the slaughterhouse. Our purpose is to stop animal suffering like this..."

Reality check here-- as long as animals are bred, used, and killed, they will suffer.  I recently saw a photo of chickens on a "free-range" farm, hundreds practically standing on top of each other in a room.  No wonder they're still debeaked. I'm sure they still walk on their own feces, and like their caged cousins, they'll get killed in short order.

The same is true for other animals, and for regulations that mean nothing in terms of mass production.  Reforming factory farms certainly won't end animal suffering.  In fact, it often encourages meat eating, which is why animal industries are willing to cooperate.

But some activists need to feel they can make a difference, even when it doesn't exist.  This is the self-centered activism I'm talking about-- it's about making activists feel good-- not the animals.  The bar is set so low as to appeal to animal enterprise that it's easy to claim "victories", and attract membership in the groups that promote these tactics, but the animals are not winning.  

not addressing the problem at all

i also think peta's response sums it up - and i'm not surprised, it's exactly what i said you all usually do when confronted with this criticism.

you are NOT addressing any of the issues: it is NOT about "tastelessness" or even "nudity" - so basically peta is answering some other points it likes to bring up, NOT the sexism criticism. that's what's called brushing off concerns.

and i and others already anticipated the rest of the "responses," i'm sure peta has seen these arguments lots of times, and just can't address them:
-- the fact that there are exceptions only goes to enforce the rule (yes, i'm glad there's a "lettuce lady" guy, that makes it all SO much better)
-- how "strong" and "beautiful" and "great" the women who are doing these ads are doesn't matter, and neither does the fact that they are not getting compensated and they are "choosing" to appear in these ads: the criticism directed at peta has to do with why peta, as an organization, is choosing these campaigns. it's not like sexism is just there, and peta can't help itself but partake and it comes through in its campaigns (although of course it is more than a little bit like that).
-- the fact that women are able to "express" themselves freely when that expression has to involve getting naked for their voices to be heard is not a feminist gain, and is not that much better than women having to stay covered in those "other cultures" that are so misogynist, as opposed to ours. NOT recognizing this at any level, refusing to see it, makes you un-feminist... and in fact it's anti-feminist.

and now a couple more things:
-- specifically about that ad with the body parts: how IRONIC and unbelievable that you should reference it when you probably know that an image exactly like that, with a naked woman whose body parts are marked as meat cuts, has been used seriously in the past, as a sexist illustration! though peta may not acknowledge this, misogyny and violence against women is out there, women are being compared to animals, demeaned and abused everyday, very seriously. so what is your message?? for a majority of people, that ad doesn't work as a protest against meat: all they see is a woman's body offered "for consumption," and that's common, and titillating, and ok enough.
-- which brings us to your point that your "state of the union undress" video "received the greatest percentage increase of terms searched that day"... so what?? it's not surprising that it did, as it featured a young woman getting completely naked - but as i said already sometimes the fact that something resonates with people is not a good sign, as you, as a group that's fighting to change the status quo in some way, should know! you should not measure your success by how much you appeal to the mainstream with things that are wrong about the mainstream in the first place.
-- if peta has reached so many people by pandering to the mainstream through shock tactics and whatever means possible, then how do you all measure the "amazing success" of this approach - and why haven't you had more actual results?? meat consumption has increased steadily, as i know you know... as a group with over a million of members and such convincing campaigns shouldn't you have been able to do more?!?

but you obviously don't care. and you don't care about alienating those of us who are trying to work on both fronts: against the objectification and exploitation of women as well as against the objectification and exploitation of non-humans. that's the concern, and you should pay attention - but i think nobody will be holding their breaths by now.

finally: bruce, i have to say i'm quite disappointed, even though i wasn't holding my breath: it seemed to me that you'd be able to get it, if you chose to. but you don't (not sure which), and your response to me is truly ridiculous. 1. when faced with a criticism you can't just "disagree," you have to explain how that criticism doesn't apply - and you haven't done that (i say those ads pander to the tradition that women have to get naked to count, their bodies have to be sexualized and objectified to appeal to people, and peta's choice to use women's bodies in pornographic ways to "send messages" about animal rights is not just sexist but misguided! that you just "disagree" doesn't mean anything), 2. i said that i wouldn't support a group that had meat eating as a campaign, either - my criticism of peta is not that its members are sexist or that they don't care about sexism or that peta's events have sexist aspects to them (not saying that shouldn't be done, just that it's not the issue here), but that you all are thinking up ad campaigns that promote and prop up sexism. i am not going to argue in the hypothetical example which is most cruel and should win out, hunting or factory farming, it's ridiculous; i didn't ask you to compare objectifying women and rape and which i'd prefer that peta did... "like hunting [or meat-eating] for feminism" was a simile to illustrate the fact that some campaigns are harmful and pointless and self-defeating - which you're rejecting because peta's ads are not sexist anyway, right? so let's stop talking about it, as it doesn't matter and we won't get to a real discussion of the issue at hand.

besides, i honestly don't know what events you're going to, but the majority of marches and actions i attend, other than a.r. related ones, don't "serve food"... and anyway many of the others do serve vegan food on principle. and if they don't - i try to make sure i speak up. right now i'm co-organizing a feminist event, and it will have a vegan baking workshop and exclusively vegan food; and i'd be very vocal if my group wanted to serve meat, LET ALONE have a campaign promoting meat.

but getting back to peta: you all have lots of money and lots of influence and will continue to be what the majority of people think of when they think "animal rights": just start "caring about animals," you don't have to care about anything else, not other social justice issues, not half the population... as long as peta is the number one "mover" on Yahoo's search engine everything's ok!

"human body at exercise"

wait, did i say that in order to convince people around me to stop eating meat i usually take my clothes off in slo-mo? actually, i crawl naked with a seductive smile on my face... aka "exercise." aka fighting the good fight, liberated woman-style.

you can't be a woman-exploiting feminist

and for my final 2 cents:

after seeing what some of the other peta-related discussions here are... the other "funny" thing is how peta couldn't be any more vehement and black-or-white about calling others on their b.s. but refuses to see their own and justifies their unethical practices with... statements. "we disagree." "we are a feminist organization." well, to all you peta staffers who seem to be on this site, calling yourself feminist when you're promoting misogyny and the exploitation of women is not only JUST like eating meat yet calling yourself an environmentalist*, it's more like eating meat yet calling yourself an a.r. person! and that's all aside from the points that ellie has made. what is peta really accomplishing? even on here? i've always wondered if peta realizes there are completely interconnected social justice issues in this world... or if they care about that, at all.  

--
* because though it's true that for the vast majority of "eco" people around veganism should be the first step towards reducing the ecological footstep, whether no one can be a "meat-eating environmentalist" actually depends on the definition of "environmentalist" as well as the context "one" is in: some people, in certain times and situations, have been known to use animals for food but (successfully) protect the environment first and foremost... the point, strictly environmentally speaking, is the ecological footstep one, right?

Sigh.

I'm not keen on disagreeing with feminists about something, especially since I'm male and try to give female feminists the benefit of the doubt on what is and isn't objectifying and sexist.

But I know PETA's women feminists better than I know Ruxandra and Ellie, so I'm going to lean toward agreeing with them. I'm also more convinced by their arguments, as noted above.

I agree that the generic PETA response didn't address your concerns, R, but my responses did. We don't think these adverts objectify. We do think people should be able to use their sex appeal for a cause. We don't agree that doing so is sexist.

And onto your other point: Every NOW fundraiser and dinner, every ACLU fundraiser and dinner, every progressive groups' fundraiser and dinner--they all serve the corpses of tortured animals, and they do it to promote their progressive cause. Actually, so do most of the big Earth Day events and a lot of the big peace rallies.

Anyway, I'm sorry we don't agree. We do hear what you're saying, but we disagree with your analysis.

That said, thank you for all you're doing to make the world a kinder place.

Sincerely,

Bruce


oy vey

yeah, thank you, but your responses haven't addressed my concerns at all either. i explained how they didn't. you've not discussed anything, for a host of reasons, of which one now seems to be that you  choose not to disagree with feminists and you want to give them the benefit of a doubt about what's sexist... except when you don't. you don't have to know me, it's not personal, it's about some issues. the only thing that came even close to addressing part of the criticism has been your stating "those ads DON'T objectify." but they DO - that's their whole premise, it's how they function... by repeating "not" you're being either deluded or dishonest, and insulting people's intellect if you expect them to see what you're doing and believe that you're NOT doing it. if you want, i'll define objectification. i'm sure i don't need to do that - but look at the specific criticisms: the "cuts of meat" image duplicates an old-school misogynistic one and works along with equating women with animals and demeaning both, the "fur trim" works along with shaming women about body hair, the "kindness is a class act" evokes underage porn, and so on and so forth... how is all of that NOT sexist? again, it's not about nudity, or someone's sex appeal, or their right to be sexy, or anything like that. it's about peta using female bodies, in ways that are conventionally exploitative, demeaning, meant to evoke or straight-out be misogynistic porn, for your own ends, which have nothing to do with women's sexuality. and it's a criticism directed at peta, not these women.

as for "onto my other point"... well, i don't go to now and aclu fundraisers or dinners. i did help out with fundraising dinners for a progressive group where i was on staff, for a couple of years; those dinners were all vegan. and i've been part of earth day celebrations where we, with the vegetarian society and the a.r. group, were the food providers. you're wrong, too - while way more progressives are meat eaters than should be the case, lots of grassroots progressive groups do not serve meat at their events. and i think you might agree with me (i expect you know enough feminists because of your mom, at least) that feminist groups are some of the most vegetarian environments outside veg* groups that you'll be able to find. lots and lots of the people doing hard work in vegetarian and animal rights groups are feminist women (and some men). (and as i said more than a few of us dislike peta's misogynistic campaigns and boycott you. which actually makes me wonder about all these feminist women in peta - where are they, what do they say, what are their views and are they really all the same?) anyway, i know i am not supporting, even slightly, any group that is advertising meat or promoting meat as a campaign. but this is all a tangent. i am not responsible for all the progressive groups in this universe and what their members eat, though part of what i do is to change things on that front - however, you are very responsible for your own organization and what it does! you and all the other feminist people in your organization should speak out about your own campaigns being sexist. i honestly do not believe you that you don't see them as sexist. which means i'm paying you a compliment. and that's about it from me.

re: Russia, not PETA

The topic that didn't get discussed -- a big factor in Russia's promotion of local conception is entirely non-environmental, but quite political. Like Western Europe, they have a shrinking "local" population of ethnic Russians, and a booming foreign labor marker of Chinese and Central Asians who are not white, not Slavic, and certainly not Russian Orthodox -- a lot of Muslims, I believe. And Russians are not so worried about expressing violent xenophobia as those in the West might be:

http://moscowthroughbrowneyes.blogspot.com/2007/08/more-e ...

Not that environmentalists get much better treatment, either:
http://www.time.com/time/world/article/0,8599,1648456,00. ...

And the other Russian story too!

Well, sure, one may quibble about the taste, wisdom or effectiveness of any PETA ad campaign.  People have been doing that for years.  But in this case, why does Bruce Friedrich deserve blame for giving a positive interpretation to a decision freely made by Alicia Silverstone?  Or did I miss the part where it says that the PETA people had put a gun to her head?  She is intelligent, she is articulate; so, ask her herself how she may or may not relate the cause of justice for women with the cause of justice for animals.

Meanwhile, the two-part mammoth story presents no less than three different subjects, all fascinating:

1., the exploitation and commodification of Siberian Pleistocene fossils, with very possibly an adverse effect on our understanding the paleobiology of the region;

2., the impoverishment and decline of the Yukagir, along with many other Siberian peoples, whose culture and languages will soon be lost;

3., the degradation of Siberian permafrost, and the resulting release of methane as organic matter decays.

Chickens deserve our true friendship! So do fish! So do other sentient beings! Let us learn to be kind.

PETA is a joke

Seriously, they have no idea what to do with their time and money, or how to advocate what they're focussed on.

They're target audience is NOT a bunch of men cruising the internet for porn. Chances are, not many of them are going to become vegetarians.

People aren't going to go vegetarian because of some celebrity. And as for why so many people think PETA is sexist, consider that this kind of thing is about the only thing they ever get in the news for. My fiance was a member at one point - and they didn't even have the decency to answer a letter she sent asking why they objectify women in their adds, yet they continue to send things asking for money. That to me shows how much they respect both women and their members.

About motives.........

I don't think anyone is blaming Bruce Friedrich for PeTA's ad, but since Bruce and other posters support it, the argument is with them.  

As for asking Alicia Silverstone, her motives were not in question here, but I think it's fair to say that like PeTA, celebrities thrive on publicity too-- and I wouldn't expect either to admit it.

Justice for women is an afterthought, but if nudity is supposed to convey feminine freedom, as some posters contend, the ad is hardly a pace setter.

I'm still wondering why some people think it's ok in relation to non-human beings, when it would be unthinkable for other causes.    

Animal Rights vs. Other Causes

In response to Ellie's question,

I come at this as someone who has thought that every naked PETA campaign is idiotic, not because of sexism, but because they trivialize a serious topic.  I agree with you that a serious issue deserves a serious approach.

Yet, I like the Alicia Silverstone ad.  Mainly, I think the message is not about the cause, but about vegetarians.  Bruce F streaking through London = animal rights activists are morons (sorry Bruce).  Alicia's ad = vegetarians are sexy.  I think it had much to do with the execution and artfulness of the AS ad.

If someone goes vegan due to ethics, perfect.  If they adopt a vegan diet because they want to be sexy or want to emulate a celebrity, not as good, but as they can then accept animal rights arguments without changing their diet, it may open a door for ethical vegan outreach that might otherwise be closed.

I don't think you can compare this to a naked ad about Darfur, but if a beautiful Darfur refugee wanted to do an ad like the AS ad to, in which she says "I am a Darfur refugee," well, why not?  Brad Pitt and Angelina Jolie, two beautiful people routinely "objectified" for their looks, went to Darfur, with the idea that the cameras are always following them, so why not have the cameras follow them and their beautiful bodies and faces to Darfur to draw attention to the region.  Was that wrong?  Was that sexist?

privilege

"I don't think you can compare this to a naked ad about Darfur..."

well, so then don't compare it. sexism, with its relations to power differentials and historical and cultural traditions of opression, is something else than "admiration for looks" - this is why alicia silverstone emerging wet from a pool in slo mo and looking seductively into the camera while crawling around naked is different from, say, brad pitt and angelina jolie just walking around going about their business. and this is why i was joking that when i try to convince someone to go vegan i don't do the kinds of things those peta ads portray. nobody does! why? because why would we? - to ourselves we're people, not "others," not abstract "things" (whose only worth is sexual). it's that simple.

i will admit that this alicia silverstone ad is not the "worst" among the different peta ads that try to capitalize on female objectification, though, and i also agree completely that one dimension of all these kinds of tactics is the trivialization of issues (as i said, how is thinking some celebrity is sexy making anyone have more respect for all beings?), but by bringing it all back to "tastefulness" when the issue is not how racy but how sexist this stuff is, you're trivializing something yourself.

my own answer to ellie's question (which is actually about the trivialization of certain issues too) is that, obviously, some issues are very easy for most people to trivialize! misogyny is an example. and further... this may seem unrelated, but the discussion here has reminded me at several points of another "debate" that i used to have a lot: "why are racial-based mascots racists"? the whole "but we're honoring them, we don't intend it to be harmful or insulting" rhetoric in that case (because, of course, we always "honor" those we respect on the football field) is to me exactly the same as the "but these ads are good 'cause we, the people who came up with them, say so - and you're deluded to find them sexist!" ... anyway, i wonder what all these kinds of disagreements are really ultimately about? hm...

about this ad in particular

i forgot the most pragmatic point, the problem with its direct message: the implication that just by going vegan you are going to lose weight and look amazing is b.s. - every person has their own experience with veganism, since "veganism" means "just" not using or consuming certain things - there's no prescription for what you will be consuming. the only thing you can say about veganism that's universally true and that should actually encourage people lots is that 1. it's not that hard to do and 2. you can fit veganism into pretty much any lifestyle you want... simply put, the majority of people don't need animal products. but as a vegan you can be unhealthy, you can gain weight (which is ok, by the way)... and you can be utterly unsexy. and that's my psa. :D

errata

ok, not if your lifestyle of choice is as a matador or something. but many lifestyles, anyway.

Thanks, folks......

Thanks for your answers, Paul and Ruxandra.  Yes, I think some people might opt for veganism if it's seen as the "in" thing, but the problem with fads is they don't last long.  If young people (and this ad is directed at young people) want to emulate movie stars, when the novelty of one wears off, they can just as easily follow another who happens to like hamburgers.  

I agree it's possible they might consider ethics somewhere down the line, but when the attraction to such ads is self-centered, I think the chances are unlikely.  And if they ever do become advocates, I think self interest can be a problem, as I described above.

I also agree it's easier to make light of some causes, which is why advocacy for the least valued beings on this planet should not be trivialized.   If non-human animals are so insignificant as to require Hollywood glitter, what does that say about them?

And of course a plant food diet will not make you sexy either.

So what are all these disagreements really about? For me, I think if thousands of years of oppression are ever to be undone, animal advocacy has to be based on uncompromising respect for animals.    

Whether AS Ad Leads to Veganism

You are right that adopting a vegan diet for frivolous reasons is not likely to last.  Then again, I've known plenty of people who went vegan for apparently the right reasons, then stopped, though it must be less common.

The ad ends with a link to website cite, and while the website may not be perfect, it could lead people to veganism for the right reasons.  Meet Your Meat has converted plenty of people.

I also think the AS ad has some particular relevance in the context of vegetarianism that might not apply to other causes -- that you can be vegetarian and be healthy and vibrant (though not as healthy and vibrant as the people in the herpes commercials, but still. . . ).


'Meet Your Meat'

http://www.meat.org/

Please distribute

Alice Walker


"[Animals] were not made for humans any more than black people were made for whites or women for men."
Alice Walker

Meat Eating and Global Warming
www.ivu.org/members/globalwarming.html

Eco-Eating: Eating as if the Earth Matters
www.brook.com/veg


Eco-Eating: Eating as if the Earth Matters at www.brook.com/veg