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Force of GravitzAlisa Gravitz, director of Co-op America, answers readers' questions22 Sep 2006
Alisa Gravitz, Co-op America.
Think about it this way: The eco-friendly clothing is high quality. That organic cotton T-shirt will last for 10 years; the Wal-Mart T-shirt will tatter much sooner. And there's plenty of eco-friendly clothing that is price-comparable to conventional clothing.
The money my family saves from energy conservation -- caulking, weather-stripping, energy-efficient light bulbs -- not only paid for the materials, but also paid for our cozy, warm organic-cotton flannel sheets. And the savings continue every year.
At the office, we switched to recycled paper and saved 20 percent. How? By thinking of the whole paper category. We reduced our paper use by also setting our printers and copiers on automatic two-sided. And when ordering printing jobs, we batched jobs and got economies of scale -- like printing all of our postcards for the year, rather than quarterly.
I think you see the pattern here. By going green in whole categories, rather than piece by piece, you can have a healthier, greener lifestyle -- and save money.
You can also ask if they've been certified by Green-e. A certification can assure you that it really is clean, renewable energy that the power company is bringing online. If you are not satisfied, or your local electric company doesn't offer green power, you can turn to a company that offers carbon offsets.
And yes, it makes a huge difference! Thanks to people buying green power last year, over 2,500 megawatts of wind and solar were installed around the country. That's the equivalent of taking two large coal-fired power plants offline. So, you can see how doing your part adds up.
In the screening process, our research team interviews company management, workers, customers, and suppliers -- in addition to seeking independent data to verify company information. Even after passing the screens, we continue to seek information from the public about approved companies. If you have a concern about a company, let us know.
Like people, no business is perfect, but we've found over the years that the key is identifying businesses that are truly committed and that can demonstrate that they walk their talk. Sustainability is truly a practice -- a journey, not a destination -- and we expect businesses (like all of us!) to continue to improve.
If you have the good fortune to have a job where you earn $20,000 a year or more, you will spend over a million dollars in your lifetime. So, in a sense, we are all millionaires, and can think about how to use our economic power -- the power of our pocketbook -- for good.
Of course, how you donate your money is important, so please continue to be as generous as possible to the causes you believe in. Yet the truth is that even the most generous among us will spend and invest more money over our lives than we will give away -- so make sure all that money is working for good.
And thanks to consumer and investor campaigns that Co-op America helped organize, companies like Dell and Hewlett Packard have made major commitments to taking back their products, from computers to printers.
Co-op America's green-business screens include strict criteria on packaging. And I'm proud to say that our Green Festivals are near-zero-waste events. We ask exhibitors not to give out throwaways. All food is served in reusable, recyclable, or compostable containers. Plus, we get carbon offsets for all the energy the event uses -- including the energy expended by speakers, exhibitors, and the public traveling to the events.
You might also consider setting up a "green team" -- a group of co-workers from your company and others, if the building has other tenants. The "green team" could work with management on developing and implementing an efficiency plan. You could turn to your local utility company -- many provide free energy audits and other services -- to help with these plans. There may be tax incentives, funding, or low-interest loans available to help get started. Check out the Department of Energy and the U.S. Green Building Council for helpful resources.
When workers and communities have significant ownership shares, they are gaining income and equity through their stock ownership, so workers have a source of income if they do suffer a job loss, and communities have a source of income for rebuilding if they suffer a plant or store closing. If you are interested in taking action with our corporate accountability campaigns, sign up to get regular campaign action alerts.
On the "no" side, it means stopping the damage of business as usual -- demanding corporate accountability, especially in the form of disclosure and remedy. On the "yes" side, it means creating the new models, the new ways of doing business -- like the green and fair trade companies -- that use business to solve, not create, social and environmental problems.
It may be possible to shift to more sustainable, restorative economic system outcomes, even in the current context of a system dependent on growth, by shifting the market basket of goods and services. A thriving economic system providing good jobs and quality of life for everyone could be dependent on growth of "goods" like education, health care (rather than illness care), locally grown organic food, and clean, renewable, decentralized solar energy instead of the current mix. Then, growth could be nurturing and restorative rather than destructive and suicidal.
Ironically, we may need to harness some of the power of the current system to solve its problems. For example, in the race to get renewable-energy technologies and zero-emission vehicles to scale in time to curb the worst of the coming climate crisis, we may need the power the current system has to distribute technology. Think about getting solar cells everywhere in the world as fast as cell phones in the last 10 years.
To get started, you might want to collect a few case studies on how other groups do their awards. Think about your audience: Who do you want to influence and what will make a splash in your local community? Will you want to have a gala event (green, of course!) to honor the award winners? You could get a local news station to sponsor it and give the award on air. Put together a prestigious panel of judges, a committee that will put on the awards ceremony, and another group that will work on getting the award lots of visibility.
You might want to get all the businesses in your community to make nominations (that'll get them thinking about what they could do to qualify), or maybe you want it to be a "people's choice" award where people in the community make the nominations -- and possibly are the ones who vote! And after the award winner is chosen, make sure to get lots of visibility for the company, including media and speaking engagements throughout the community, to maximize the educational value of the award and get more businesses competing for it next year.
A great book to check out is Getting to Scale: Growing Your Business without Selling Out, by Jill Bamburg. It provides lots of case studies on how many of today's leading green businesses got started. You'll see how different businesses tackled the questions of business planning and market evaluation.
Green business coach Ann Alexander hosts bi-weekly interviews with green business leaders that you might find helpful. And GreenBiz also has a variety of resources for green businesses.
And you are really fortunate because you live in Connecticut, the home of the Cooperative Fund of New England. Contact them about both technical assistance and loans.
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