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InterActivist

Skate of Grace

Don Shaffer, local-biz promoter and green skateboard entrepreneur, answers Grist's questions


05 Jun 2006
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Don Shaffer.
Don Shaffer.
question What work do you do?

answer I'm executive director of the Business Alliance for Local Living Economies and co-owner of Comet Skateboards.

question What does your organization do?

answer BALLE is a growing alliance of more than 5,400 entrepreneurs and small-business owners from across the U.S. and Canada who are dedicated to building Local Living Economies, and to a different way of doing business that enhances community life and natural systems. These entrepreneurs are committed to the long-term health of a particular place -- whether it's a big city like Philadelphia, a medium-sized town like Grand Rapids, Mich., or a rural area like the Rogue River Valley in southern Oregon.

Photo: COMET Skateboards.
Skater Joe McLaren on Comet board.
Photo: COMET Skateboards.
At Comet Skateboards, we design and manufacture our products in the world's only solar-powered skateboard factory, located in downtown San Francisco. We use Forest Stewardship Council certified wood and water-based coatings, and source our supplies locally whenever possible.

question What are you working on at the moment?

answer We're creating a local stock exchange for the nine-county San Francisco Bay Area that will support small, community-based, triple-bottom-line companies. We're also implementing a new approach to economic development in California that we hope will be a model for other regions. Instead of the 20th century model of throwing tax breaks and subsidies to large corporations, we are working closely with city and county governments to identify opportunities for small, locally owned companies in growing markets such as sustainable agriculture, renewable energy, green building, and zero-waste manufacturing.

In partnership with Cornell University, Comet is developing eco-based epoxy resins for our skateboards. We're also building the largest urban skatepark in the Western U.S., all eco-designed, in downtown Oakland.

question How do you get to work?

answer I skateboard three-quarters of a mile to BART (the transit system), go six stops while reading the paper, get off, and skateboard another half mile.

question What long and winding road led you to your current position?

answer My ancestors were Quaker farmers and small-business owners from the Philadelphia area. I studied American history at Cornell. And I bicycled cross-country, hiked 800 miles on the Pacific Crest Trail, and had a very close encounter with a mountain lion in Olympic National Park. After college, I taught high school, helped grow a for-profit education company, and helped start/grow a multimedia software company.

question Where were you born? Where do you live now?

answer Princeton, N.J. Berkeley, Calif.

question What has been the worst moment in your professional life to date?

answer Several years ago, I worked closely with an entrepreneur who was starting a beer company. He raised almost $1 million from angel investors. Two weeks after the close, he stole the money and lost it all at a casino in South Lake Tahoe. The investors filed a lawsuit against everybody. Though I didn't do anything wrong, I was dragged into it. Lessons: take your time when evaluating a business partner and develop thick skin for hard times.

question Who is your environmental hero?

question What's your environmental vice?

answer I don't compost at home.

question How do you spend your free time?

answer I try to eat well, sleep well, and spend unstructured time with my wife and our close friends. I need to exercise more.

question Read any good books lately?

question What's your favorite meal?

answer Pasta with homemade tomato sauce from the Bensadoun organic farm in Newfield, N.Y.

question Which stereotype about environmentalists most fits you?

answer I'm as idealistic as I was when I was 18.

question What's your favorite place or ecosystem?

answer The Valle Grande in north-central New Mexico, near Bandelier National Monument. Most amazing stars you will ever see. Camp there in August, make a small fire, get in your sleeping bag, and watch the show.

question Who was your favorite musical artist when you were 18? How about now?

answer Neil Young. Neil Young.

question What's your favorite TV show?

answer CSI: Miami. (We don't have cable.)

question Movie?

question Which actor would play you in the story of your life?

answer Nick Nolte. Robert Redford. No, actually it's probably closer to Matthew Modine.

question If you could have every InterActivist reader do one thing, what would it be?

answer Take the 5 percent challenge. Do an audit of your personal spending and investing -- then commit 5 percent more every month to locally owned farms and businesses in your region. This could mean a trip to a local bookstore instead of Barnes & Noble, or supporting a local artisan instead of a national brand of clothing, or investing $50 in a community loan fund instead of a conventional mutual fund, or buying lettuce at the farmers' market instead of the supermarket. Experiment, have fun, spend a few dollars to help create a healthy, diversified local economy in your area.

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