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Victual Reality

Recipe for a Revolution

How a cookbook renaissance heated up the sustainable-food movement

By Tom Philpott
15 Feb 2007
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In the postmodern United States, a cultural critic laments, "The pleasures of the table are rarely appreciated at face value."

Speak truth to flour.
     Speak truth to flour.
A near-hysterical concern with health has replaced common sense, he continues, leading to all manner of dubious decisions: "Americans blithely drink sodas filled with artificial flavors and sweeteners, yet paste warning labels on bottles of wine; they decry the dangers of eating butter and claim that margarine, a completely manufactured artificial product, is better for you."

For Americans, he worries, eating has been drained of joy and imbued instead with anxiety. "Are we so out of touch with our senses, our intuition, and our cultural heritage," he wonders, "that we cannot eat without consulting medical journals and diet books?"

This mini-jeremiad on the vexations of the American table would not be out of place in the latest Michael Pollan essay. Yet I encountered it nearly 15 years ago, in James Peterson's landmark Sauces: Classical and Contemporary Sauce Making.

I got to thinking about Peterson's wonderful cookbook a couple of weeks ago, while immersed in my three-column farm bill series. My research reminded me that for most of the last 100 years, food production in the United States has undergone a steady process of mystification. More and more, Americans are content to let others not only grow their food for them, but also cook it.

A Dash of Spice


There are several ways to illustrate our alienation from food production. Here's one: In 1905, the USDA tells us, households spent nearly 90 percent of their total food budgets on food to be consumed within the home. One hundred years later, Americans spend almost half of their food budgets eating out, and much of what they eat within the home is heat-and-serve fare that requires no real cooking.

Now, when writing about these trends, it's too easy to lapse into a sort of nostalgia that's really no different from historical amnesia. History offers few lost paradises. People may have been cooking and eating lots of fresh food in 1905, but social relations around food production weren't rosy. Still 15 years from gaining the right to vote, women bore the brunt of all that household industriousness. Few Americans today could easily withstand the rigors of keeping a house without electricity, modern appliances, and a nearby supermarket. Nor will many African-Americans look back fondly on the era. The promises of Reconstruction had decisively collapsed, and white-supremacist ideology reigned in the north and south alike.

Even so, it's worth cataloging what's been lost as food production industrialized over the course of the century. A country marked by sturdy regional cuisines, enriched by waves of immigration from throughout the globe, mutated into Fast Food Nation. Homogenization, portability, and convenience became the hallmarks of U.S. eating. Flavor became less the concern of the farmer and cook and more the realm of the corporate food scientist. Untethered from the dirty work of production, U.S. consumers became "free to choose" from a vast array of items at supermarkets and fast-food chains -- most of which, it turns out, amounted to clever combinations of corn and soybeans, our two most prodigious, subsidized, and thus inexpensive crops.

Yet things are never as clear-cut as they seem. In the post-World War II decades, just as these trends gained force, a backlash began to take root. It started when young Americans like Julia Child and Richard Olney traveled to southern Europe and tasted farm-fresh food prepared with flavor and tradition -- not volume and profit -- as the primary motivating factors.

These writers didn't plan to launch a revolution. They fell in love with vibrant flavor and fell upon cookbook writing as a means for building a career around food. Their audience certainly wasn't 1905-style rural homesteaders feeding a family from backyard produce. Rather, the target was a burgeoning middle class -- buoyed by the postwar boom -- that could be convinced to see cooking as a leisure activity.

Thus a new genre was born. Previous American cookbooks had been geared to harried housewives scraping together family meals from common ingredients. Child and Olney ushered in an age of almost scholarly texts, where American writers venture off to foreign lands and record their culinary customs with the zeal of anthropologists. We remain in the midst of the cookbook renaissance they launched.

A New Crop of Cooks


By the early 1970s, the post-war boom had gone bust and 20 years of solid growth in real wages had ground to a halt. But the idea of elaborate weekend cooking lived on. In my own early-1970s childhood in Austin, Texas, my (working) mother plied us with Hamburger Helper and TV dinners during the week. But on the weekends, she would occasionally expand her reach in the kitchen for lavish dinner parties -- often using Child's epoch-making Mastering the Art of French Cooking, which she had gotten as a wedding gift 15 years before, as a guide.

I was a terrible eater as a child. I considered a plain McDonald's burger, adorned with French fries shoved under the top bun, the height of culinary excellence. I didn't have much interest in many of my mother's weekend kitchen triumphs. But I remember being stopped in my tracks by the genius of my mom's Julia Child éclairs -- puff pastry filled with custard and topped with dark chocolate. Wolfing down a McDonald's burger or three was fun but fleeting; getting my hands on one of those éclairs, though -- that was an experience, a message, not to be heeded until years later, that food offered subtle satisfactions.

All over the nation, even as our culinary culture continued its descent into the dead-end alleys of industrialization and fetishized convenience, similar epiphanies were afoot all over the country. Writers like Paula Wolfert, Diana Kennedy, Jeffrey Alford, and Naomi Duguid continued down the trail blazed by Child and Olney. Something remarkable had happened. A nation that had all but eviscerated its own regional cuisines and outsourced its cooking to Kraft and McDonald's had nevertheless given birth to a vibrant and revolutionary food literature. I say revolutionary because their work has awakened people all over the country in unpredictable ways to the power of vivid flavor.

As I mentioned above, the goal was never to overthrow industrial food, much less to challenge the brutal class politics that govern food production. Rather, it was nothing more or less noble than to sell books to a prosperous middle class. But the pure passion for food with which those books were written gave them force well beyond those modest intentions.

Today, even as corporate giants such as Monsanto and Archer Daniels Midland consolidate their grip over how most food is grown and consumed in this country, people are forging new relationships with and around food. They're flocking to farmers' markets, joining CSAs, growing food in urban community gardens. And apolitical food writers like Julia Child occupy an unexpected but undeniable place in that movement.

To this day, they help us reimagine our relationship to what we eat and give us access to strong regional traditions the world over. When I get lost in the details of planning the upcoming farm season or poring over arcane points in the 2007 farm bill debate, they remind me that so much of what I'm doing is all about the food.

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Got a question about where your last supper came from?

Grist contributing writer Tom Philpott farms and cooks at Maverick Farms, a sustainable-agriculture nonprofit and small farm in the Blue Ridge Mountains of North Carolina.
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"Eating is an agricultural act"

Being a through-and-through Kentuckian, while reading this post, I couldn't help but think of Wendell Berry's essays on eating and agriculture "The Pleasures of Eating".

I can still remember reading it for the first time and how striking it was that eating could be an agricultural act.  I highly recommend it for anyone who hasn't read it.  It's available online if you Google it.

Eating is Noshing

For a real update on how to eat, Posh Nosh:
http://www.bbc.co.uk/comedy/poshnosh/

Clips from t ...

It's also on t.v.

Cooking and eating are acts of love...

I grew up with parents who were rabid Adele Davis fans (40's and 50's)- I would never eat something with preservatives, dyes... an abusive ex-husband once tried to force feed me a hotdog because I'd never eaten one.  I also grew up with Gypsy Boots' "cook"book, which would be right in line with today's vegan diet.  Jack LaLanne's recipes.  Bob Cummings' recipe for yogurt pie.  Long history of what used to be called "health food" obsession.  But... I will never ever forget discovering as a young adult that food and its preparation could be sensuous and loving.  A father-in-law that I loved showed me from the Vincent Price cookbook how to make souffles, custards. My first avocado- picked warm off the tree- heaven on earth.  Baking bread, cooking with people you love, food that feeds heart and soul...food as taste, smell, hearing, color and flavor... food as love.  This has stayed with me and deepened as I grow old.  So now I have the best of all worlds:  eating for health, for sheer pleasure, and as a political environmental act!

An ounce of practice is worth twenty thousand tons of big talk. -Vivekananda
Cookbooks-the gateway drug

Upon discovering my cholesterol was 280 at the age of 21, I bought the (controversial) book "Fit for Life."  What an eye-opener. Controversial or not, the Diamonds take you back to fresh food cooking.  Many of my health problems, besides the horrifying cholesterol count, went away as I learned to eat better.  Shortly after that I was given the Moosewood cookbook and I was on my way to official health food nut. Which led to me being seen as an environmentalist so things like Greenpeace catalogs were thrown my way. Turns out I was a greenie; and so I bought my first canvas grocery bag and worked to become a better steward of the planet.  This led me to even further waking up to the many connections between our health, the environment and the industrialized, processed world we live in.  The rest is history.
(and my cholesterol is 140 :)

Word, Karenc and JoeyDiana

Turns out choosing fresh whole foods unite flavor, health, and land/resource stewardship. It may seem more expensive than industrial crap, but it's actually quite a bargain.

Victual Reality
Fresh, Natural, and *Local*

VR said:
Turns out choosing fresh whole foods unite flavor, health, and land/resource stewardship.

I think another key criterion is local foods.  Terms like "organic" and "free range" are quickly falling prey to the agricultural giants, who can find ways to just barely comply with the rules, or to change the rules altogether.  But going to the farmer's market, or the farm itself, and shaking hands with the person who grows the crops, you can't fake that.

[Honest food] may seem more expensive than industrial crap, but it's actually quite a bargain.

Yeah, when you factor in that Triple-McBypass from decades of sitting and snacking, it pretty much evens out.

--

Taking accounting to the extreme since 2004.

revolution in cooking

My own turn-around came when I read a review of Frances Moore Lappe's book "Diet for a Small Planet" in the Farm Bureau Journal.  (My husband I were Farm Bureau members because that was a way for us to get group health insurance, and we qualified then, having 7 fruit/nut trees on our one-eighth acre town lot.) I had always been a "from scratch" cook, and was even raised to cook and eat nutritious, tasty, whole-grain food.  However, Lappe's book taught me so much more about diet, balance, and how to assess what we eat and how to plan my family's meals. She also opened my eyes about the politics of what we eat, and how, on a family kitchen basis, we can BE informed citizens of the world.  (My children, now adults, are conscious cooks themselves - but still tease me about Lappe's carob cake I used to make : no substitute for the real thing, I learned!!)          

Virginia Westray
I'm partial to ...

The Moosewood Cookbooks. I was lucky enough to live in Ithaca, N.Y., the genesis of  all things Moosewood, for four years, and share an apartment with several Moosewood employees. Best. Leftovers. Ever.    

Kate Sheppard
Ah, Moosewood

I leaned a lot from Sundays at Moosewood, and cooked many a dish from it in the early 1990s. Another favorite from that time, though quite different in style, was Silver Palate. So decadent! Every recipe started with:
1 cup creme fraiche
1 stick butter
etc.
but the techniques were solid as a rock.

Victual Reality
Alleviating Hunger

Here is a gift towards global good. Visit the following link, and download a (free) cookery book from that link. The cookery book has Pasta recipes recommened by international chefs and celebrities. For every download, Barillaus - the pasta making company from Italy - will donate one dollar to alleviate hunger from this world.

http://www.barillaus.com/Celebrity_Cookbook.aspx

You are also invited to send this link to your friends and colleagues.

Cookbook recommendation

I'd start with Vegan With a Vengeance. You can eat whole, healthier foods faster and without all the joylessness Peterson moaned about. Isa Chandra Moskowitz makes consuming the bountiful vegan diet quite attractive, and makes cooking at home fun again.

"Only when we have become nonviolent towards all life will we have learned to live well ourselves." -- Cesar Chavez
food consumerism

Food consumerism seems to me to be the only kind of consumerism that is entirely justifyable.  One must eat to live, and eating and responsibly 'treating' our waste (ie. properly putting it back into the system where it belongs) is the way our existence is integrated into the planet.  If only everyone started 'consuming' food with the degree of attention and zeal with which most people consume the latest gadget, or status symbol, or fashion, or celebrity gossip, etc........ Overnight the planet would become a better and different place as people realized the true importance of food, how it's treated, where it is from....

to eat well is to live well

Local Food -Yes!

I was thinking as I read this article that it points the way toward the next "revolution" in cookbook writing and food: local food. Many Americans may be starting to appreciate how good food can be in terms of flavor and variety, but most of us still don't realize that fruits and vegetables have local seasons where they are much better than the rest of the year. We don't understand that our food accounts for more fossil fuel burning than our cars. I'm putting together a cookbook that will help cooks make use of farmers' markets, CSAs, and other venues for locally grown produce, to enjoy and savor those tomatoes in August and September and WAIT FOR THEM the rest of the year. (Parsnips are coming up in April, and I'm excited; just finished a Brussels sprout run that was most satisfying.) I'm thoroughly convinced that anybody who doesn't like tomatoes has just never had a locally grown one in season.

Andrea

I second the Vegan With a Vengeance cookbook recommendation. Another nice one is Vegan World Fusion.  A whole foods, locally-based vegan diet is what I strive for. I've got the vegan thing down and am working on the local.  A great non-animal based, non-transfat alternative to butter and margerine is Earth Balance, which is olive oil-based and delicious.

In addition to being inhumane and unhealthy, I think our dependence on factory farmed meat and poultry (and sometimes fish) is one of our biggest environmental problems in the western world, and unfortunately we're spreading these practices to developing nations. Hense bird flu.

If you want to read about Moosewood...

Here's a link to an article I wrote about the Moosewood Collective that appeared in the Boston Globe in 2005.

http://www.boston.com/ae/food/articles/2005/11/02/moosewo ...

Another Take

A counter to this bourgeoisie notion of cooking as leisure is the More-with-Less Cookbook. It comes out of the Mennonite tradition and connects the issue of waste to the greater web of political and religious values that sees us as caretakers of the Earth's limited resources.  Even if you don't agree with the spiritual take on the values of thrift and aversion to waste, it is still a very practical guide to making out of a little and enjoying the rich bounty our world has to offer.

French cooking

Speaking about cooking, recently I've found a nice blog about french cooking. I advice you to visit it.

recipe for a revolution

are you familiar with Ann Vileisis' "Kitchen literacy"? Very well written and researched, tracing the way we simply lost knowledge of our food stuffs. And thanks for the Wendell Berry link! My American Studies prof at Cal Fullerton was an absolute Wendell Berry fan and I had completely lost sight of him.

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