YouTube faux-amateur slander from the halls of DCI 1

An unspeakably stupid video about Al Gore and penguins has been floating around YouTube for a while. Over at The Wall Street Journal, Antonio Regalado and Dionne Searcey pulled off a crackerjack bit of reporting, tracing the author to an email address, an email address to an IP address, and ...

... the email originated from a computer registered to DCI Group, a Washington, D.C., public relations and lobbying firm whose clients include oil company Exxon Mobil Corp.

You don't say.

DCI runs Tech Central Station, the notoriously bought and paid for opinion outlet. ("TCS is supported by a small group of sponsors: the American Beverage Association, ExxonMobil, Freddie Mac, General Motors Corporation, Gilead Sciences, McDonalds, Merck and PhRMA.")

Somebody's paying for adolescent, faux-amateur, "viral" smears. Wonder who?

Video below the fold:

David Roberts is staff writer for Grist. You can follow his Twitter feed at twitter.com/drgrist.

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  1. kmp Posted 3:45 am
    04 Aug 2006

    Hmmm...Dave Gardner, an Exxon spokesman, confirms that Exxon is a client of DCI. But he says Exxon had no role in creating the "Inconvenient Truth" spoof. "We, like everyone else on the planet, have seen it, but did not fund it, did not approve it, and did not know what its source was," Mr. Gardner says.
    Someone should tell Mr. Gardner that 59,000 hits does not constitute "the rest of the planet."  The Matt Groening Al Gore 'spoof' on YouTube has over a million hits... leading me to conclude that not only was DCI's video pathetic and amateurish, so was their marketing technique.

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