What companies do today's trendsetters consider to be the top 15 green brands? It's not who you might think ...
A survey of 100 Gen Y'ers (born 1979-1993) asked which brands they perceived to be most eco-friendly. Here are the top 15:
- Whole Foods
- Trader Joe's
- Toyota
- Honda
- Aveda
- Zipcar
- American Apparel
- Ikea
- 7th Generation
- Apple
- The Body Shop
- Starbucks
- Netflix
- Method
The aim of the survey, the consulting firm said, was to "discover which companies are going beyond the niche segment of hard-core Greenies to win over influential Gen Y's."
In making their selections, those surveyed told Outlaw Consulting that qualities among the standouts included trailblazers that went green in a big way long before their competitors, brands with clean, minimalist design and products in categories that are key to some of their basic needs -- like things they eat, wear or put on their bodies.
Sigh. Kids these days ...
Comments
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taylorshelton Posted 11:21 am
04 Aug 2008
why not Patagonia or Chaco or someone who actually does a decent job of being eco-friendly. It seems like they just picked the 15 most stereotypical businesses that yuppies purchase from.
kids these days...
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Delay And Deny Posted 12:23 pm
04 Aug 2008
Yeah, like Starbucks man...their cups are all Green and White...you know like the logo is greeeeennn...and the plastic lid is white...and it's just like some sign I saw at Lollapalooza that this girl Crissi was holding that said "The Earth Is Like My Bod; Hot -- and Get Off It Already!".
Yeaaah...and like I have this friend who used to work there and he told me he used to drink Red Bull and then put his head under the espresso machine and gulp about 20 shots and then take his board and go railing around the store....yeaaa....
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archigeek Posted 2:00 am
05 Aug 2008
The mellotron is your friend.
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riaaa Posted 12:53 am
11 Aug 2008
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