On a baking hot summer night a few years ago, some friends and I took a walk through our Somerville neighborhood. The day had been so warm that heat was still rising from the pavement even at 10 pm. A man from Central America was out tending his garden under the pale light of the street lamp. As my friends asked him about his plants, I thought I saw, out of the corner of my eye, a coffee bush. I had never seen one in real life, only in photographs, but I knew right away what it was.
"Is that coffee?" I asked incredulously. "Yes," he said with a grin, and then showed me that he grows it in a huge tub. He takes the coffee bush indoors during the winter and devotes an entire room of his house to caring for his tropical plants. He controls the heat and humidity and runs a sun lamp all winter long. He said he picks and roasts all his own coffee, just as he had before coming to the U.S.
For most of us, however, coffee is a tropical product imported from far away -- and therein lies a dilemma. Since October was Fair Trade month, I decided to check out some of the local Fair Trade businesses to see what their take is on importing tropical products.
The first thing that I see as I enter the offices of Equal Exchange is a young woman dressed as a French maid running up a flight of steps. Rodney North, Equal Exchange's "Answer Man," meets me in the foyer and introduces himself ... while a woman dressed as a witch heads up the stairs. "That's a Hallowe'en costume," he explains. They don't call him Answer Man for nothing.
Off of the foyer is the world's coolest break room/cafeteria/public space. There's a full kitchen with a fantastic stove, modern wood cabinetry, small clusters of tables and chairs, and a big window that lets in lots of light. As one might expect from a coffee importing business (it also imports cocoa, tea, and sugar, among other products), there are several pots of coffee ready at all times. I have a cup of their hot chocolate and we sit down at one of the tables.
Rodney explains that because their headquarters is sort of isolated, they have a "co-op within the co-op" they open for an hour every day -- employees can buy ingredients for making lunch. He himself had just bought some eggs from a fellow employee who keeps chickens.
Rodney tells me about Equal Exchange's history and some of the commodities and products they sell. We discuss the ways Equal Exchange benefits farmers, both economically and environmentally. One hundred percent of Equal Exchange's tea, cocoa, chocolate, sugar, and rooibos is organic, as well as 80% of their coffee. The remaining twenty percent of their coffee is either uncertified organic, like their Tanzanian coffee, or produced with "low-spray" sustainable methods.
The basic idea behind Equal Exchange is to shorten the distance between farmer and consumer, and by doing so guarantee that farmers receive a greater portion of each dollar consumers spend on coffee or other crops. (Here is an excellent diagram comparing regular commercial trade, with all the middlemen and brokers involved, and Fair Trade.)
In addition to working with small farmer co-ops to guarantee that farmers are paid more for their harvests, Equal Exchange supports organic agriculture for its environmental health and safety benefits. This means that the farming methods are better for the earth (less erosion and better bird habitats if coffee and cocoa beans are shade-grown, for example), less exposure to pesticides for the farmers and their families, both directly and through the water table and other water sources, and less exposure to pesticide residue for the consumer.
Clearly, using Fair Trade products is an appealing option, but what about all the valid counterarguments for maintaining a locavore diet? Rodney remarks, "There really is no conflict between a locavore ethos and consumption of tropical products. Consumers can still make informed, thoughtful, ethical choices. Most people are going to continue to drink coffee and tea, and those will always come from a tropical source. Given that, the best thing consumers can do is to make responsible choices, which organic farming and fair trade help to provide."
Environmentally speaking, this leaves the thorny issue of "food miles" aside. Rodney explains Equal Exchange's take on the subject:
We certainly understand and appreciate the food miles issue, and people who object to the long-distance transport of food should, of course, abstain from such food -- or at least minimize their consumption of it. By the way, that might include a lot more food than just what comes from tropical countries. Sometimes you'll have a local alternative -- like Vermont apples in place of Dole pineapple. But many foods -- like coffee, cocoa, and bananas -- only grow in the tropics. For such things, one still can make an environmentally and socially responsible choice by choosing organic and Fair Trade. And if you both need your coffee and feel strongly about this, you might choose coffee "origins" that are closer to your favorite coffee roaster -- like maybe opting for Mexican beans, as they're the closest major source for most U.S. roasters.
Equal Exchange feels that Fair Trade certifiers and importers of Fair Trade products should be focusing more on working with small farmer co-ops, and staying away from plantation systems, which are increasingly being brought into the Fair Trade system so long as certain labor practices are followed.
For example, almost all the Fair Trade Certified tea on the market comes from plantations, whereas all Fair Trade coffee and cocoa comes from small farmers. It's important to Equal Exchange that Fair Trade work to reform the nature of power in these rural communities, and not merely raise incomes of the poor.
So, whereas currently the Fair Trade system might raise the standard of living of either a plantation laborer or a small farmer in a co-op, only the latter has gained more control over his or her economic fate. Too often the plantation system itself is a part of the problem, and raising wages does not constitute a transformation. Supporting small farmer co-ops can, and does, create a whole new, more democratic and egalitarian rural economy in the communities effected.
To be continued next week ...
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Glad Grist is covering fair trade :)Equal Exchange rocks. The company even organized a summit for its 20th anniversary, inviting all the stakeholders in the fair trade movement :) It's a company that clearly thinks beyond its bottom line -- and still stays v. much in the black :)
http://greenlagirl.com/
Coffee and Tea = Apples and OrangesAs with all things to do with international trade, things are never as simple as they seem.
Under the Fair Trade system, the specific definition of Fair Trade is established by the Fair Trade Labeling Organization for each different product. There can't be a blanket definition because the cultivation and trading systems are often distinct for different products.
One manifestation of this is the plantation question in coffee versus tea. ...read more
But does it taste good?I feel like I should preface my comments with some of my credentials. I have owned and operated an independent coffee shop for years, complete with 25lb roaster. I learned to roast from my step-father, a Roast Master. I've taken countless roasting and tasting classes from other bests in the business. I've stayed on a finca for a week picking, processing and hand-roasting beans. Not that a week is particularly long, but it helped me understand more of ...read more
tea tasteInteresting about the taste of the coffee. I'm not a coffee conoisseur at all, though I do drink the occasional cup. I'm much more of a tea person, and I find that the Equal Exchange teas are uniformly awful, with a thin, cardboard-y taste and an aroma reminiscent of Lipton. Obviously someone must like it, though, or they wouldn't stay in business--there aren't that many eco-conscious suckers out there buying things they know will taste awful to support fair trade, are there?
Re: But does it taste good?I wrote a column about Fair Trade and pointed out a few of its deficiencies. It's a great system, and one that I'm more than proud to campaign for as a part of the movement, and should be adopted by all coffee companies as a minimum standard. Equal Exchange gets a good deal of well-deserved praise for their efforts these past 20 years. I'd also like to praise the folks affiliated with Cooperative Coffees for their efforts to also adopt the ...read more
Eco-conscious suckers?No, it's not that they're suckers, I know (because they say so) they think Peet's/Starbucks is good coffee. I can't even convince my friends that my step-father's perfect roast is an excellent example of coffee, because they all were raised on dark dark dark (I'm in Seattle, don'tcha know). They tell me my coffee tastes "weak" even as I point out the buttery undertones, the caramel finish, and the long mellow aftertaste. Starbucks has done an ...read more
Coffee Taste
I am not in the coffee business, and I guess I am ignorant and silly, but politics aside, I never thought Starbucks coffee tasted good.
(Of course most Americans think that what is called mustard in the US actually tastes good, and people buy Lipton tea, which I consider abhorrent.)
I always drank the coffees from the Thanksgiving Coffee Company (mostly anyway) when I was living in SF, I particularlty liked their French Roast End the Cuba Blockade ...read more
Quality StandardsThanks for the links, Shawn, and for introducing me to the word monopsony. How did I miss it until now?
I didn't see quality standards for the humble bean itself, or did I miss it? I see in individual Producer profiles mention of "sun dried" and "technical training in __" as examples of their attention to quality, so I'm not sure what's happening between farm and shelf that I can't see that quality coming through. Maybe jet lag is furthering the problem by ...read more
Not exactly my pointPatrick, my point was not so much that no one should like it (or that only Starbucks fans would like it) but that the standards for a good cup have sunk and that seems to be what Fair Trade is using as their measure.
I know people like it, just like people like cheap wine, Hershey's milk chocolate, and Budweiser. Everyone's allowed to decide what they like. But that shouldn't mean that the microbrewers should make their beer more watery, or that a fine ...read more
Dear Truly
There is no good coffee near me (the closest is a mickeyd, and I pass), so I drink swill (instant don't ask!).
You are correct that we are talking about two different things (that was not clear to me before, thanks!).
I did notice that when I went back to the states, that a lot of the coffee was atrocious (the cuppa joe kind). Shudder.
You should offer coffee tastings to help people train their palates! (If I ever get back that way, I would love to attend!).
patrick