The new normal

When will the American public get snobby already? 17

Sigh. The long weekend is over and it's time to work again. I don't really feel like it, though, so let me tell you a story.

For reasons too boring to get into, yesterday I ended up in a grocery store -- a QFC, part of Kroger's empire -- for a few things. I haven't been to what I'd guess you call an "ordinary" grocery store for quite a while.

It started when I couldn't find organic grapes. Then no organic green beans. Then I tried to find some shampoo for my kids and the only choices were garishly designed bottles with cartoon characters on them and god knows what in them. Then the meat counter ...

It all added up. I was overtaken by the feeling that I was basically surrounded by poisons. I eventually just dropped my half-full basket, walked out, and drove to a Whole Foods.

Yes, my life is a parody of West Coast elitism.

Strictly speaking, what I did was irrational. QFC has plenty of green specialty products, and you can always poke around and read ingredient lists to find healthy stuff. And let's face it, probably half the money I spend on "green" products -- which are much more expensive -- is wasted on clever package design or environmental benefits too infinitesimal to matter. Hell, the gas I used getting to the store probably had more impact than the differences between brands at the store.

But still. I don't want to play sleuth. It takes too much energy and attention. I want the place I shop to do that sleuthing for me. I want to shop at a place where my values are the norm, so I don't have to worry about high-fructose corn syrup around every corner. As a consumer, I have long since made the shift from thinking of healthy, simple, carefully sourced products as a luxury to thinking of them as a baseline. I can't go back to what our culture currently thinks of as normal.

What I'm wondering is, when will the mass grocery shopping public make the same shift? Things certainly seem to be heading that way, but as I discovered yesterday, not quite as much as you might like. The process needs to hurry up, lest my snobbery confine me to a few small neighborhoods in Seattle, like some sort of cultural invalid.

David Roberts is staff writer for Grist. You can follow his Twitter feed at twitter.com/drgrist.

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  1. billgee Posted 8:12 am
    27 May 2008

    A parody?yes?

    Yes, your life is a parody of West Coast elitism.

    california.
  2. purejoyofmovement Posted 8:43 am
    27 May 2008

    Be patientIt took me 34 years of life to start turning around to green ways of eating, and to develop and aversion to HFCS and synthetic imitation food products. It'll take other people time, too. Some people may never come around. They'll keep insisting they can eat all of the beef they want, and if you want them to stop, you'll have to pry it from their cold, dead fingers. (Fortunately their fingers will be sopped in saturated fat, so this shouldn't prove too tricky.)
    Point is, just because some of us "got religion" doesn't mean the rest of us will follow suit. Just keep doing what you do, and see what happens. We're all doing the best we can.
  3. Matt G Posted 8:49 am
    27 May 2008

    If only the supermarket was like a databaseFilter for: organic, local, no hydrogenated oils, no simple refined sugars, vegitarian, low-fat.
    (aisle of food appears, meeting my specifications)
  4. Delay And Deny's avatar

    Delay And Deny Posted 9:18 am
    27 May 2008

    Man Versus Himself

    I sympathize.  I go into QFC and Fred Meyer and buy...real food!  Often my basket has things like steak, fruit, seafood, vegetables.
    But then there are all these other people with lots of Frosty Widge-O's and Snack'em/Pack'em Twirled Cheese n' Liverwurst Pads in their cart.
    Yes, you could probably reduce a typical supermarket down to 2 aisles of food.   In fact, I thought of starting a new chain called..."Two Aisles".  It would be one long row of produce and another of meat...and that's it!



    Oil Is So Hot!

    http://oilismastery.blogspot.com

  5. Chris Schults Posted 12:18 pm
    27 May 2008

    If you don't want to play sleuth ...... head to PCC Natural Markets!
    In November, we stopped carrying products with high fructose corn syrup.
    In August, we discontinued offering plastic bags at the checkout and increased efforts to encourage customers to bring their own bags.
    As of last April, no more rBGH in dairy products and all products are free of artificial trans-fats.
  6. kirasaffron Posted 3:34 pm
    27 May 2008

    Practice Self- Sacrifice, D.R., so we can be snobsThey're not snobs, like David Roberts because they can't afford it because gas is too damn expensive. Gas is too expensive because oil companies are not allowed to drill here, and biofuels are making food too expensive and killing primary forest in the tropics. And because gas is too expensive, they can't make lovely trips to the mountains to enjoy nature, something they sincerely love. We are, after all, on an extremely rare, life-harboring piece of real estate hurtling along in the Milky Way Galaxy.  I'd really like to see every bit of it while I'm alive. I'd really love to live a West Coast elitist parody of a life, but I can't. Maybe it's because of West Coast elitists. Fuck, maybe you should send the rest of the country and me some money so they can be snobbier than you.  Don't be a greedy, selfish pig.  Share your wealth.
  7. kirasaffron Posted 3:58 pm
    27 May 2008

    Whole FoodsI'd also really love to shop at Whole Foods, because it's run by a right-wing, libertarian that believes in protecting the environment. I'd buy all of my food there, because it's my favorite grocery store, a Corporation that loves making money, and has great food.  
  8. amazingdrx Posted 4:30 pm
    27 May 2008

    ElitesElites don't grocery shop or fill their own tanks with gas DR.  You are safe for the moment.  Hehey.
    Still just one of the lumpenproletariat.  Bloggers would certainly be listed somewhere between "tricksters" and "other flotsam" somewhere.
    "...the term refers to the 'refuse of all classes,' including 'swindlers, confidence tricksters, brothel-keepers, rag-and-bone merchants, beggars, and other flotsam of society.'"
    http://en.wikipedia.org/wiki/Lumpenproletariat



    http://amazngdrx.blogharbor.com/blog
  9. caniscandida Posted 5:32 pm
    27 May 2008

    Ha! Great word, Amazing!Not that I remember trying, but I think I have never used the word "Lumpenproletariat" in a sentence.
    Perhaps it was a bit lumpenish of DR to drop his basket and walk off in a huff, leaving the stockboys, the true Proletariat, to put everything back.

    Chickens deserve our true friendship! So do fish! So do other sentient beings! Let us learn to be kind.
  10. Trebuchet Posted 11:47 pm
    27 May 2008

    less snobberyFood prices going up up up means less snobbery, not more. Whatever's cheapest, and with high fructose corn syrup being so heavily subsidized, that means junk junk junk.

  11. amazingdrx Posted 1:06 am
    28 May 2008

    Gotta love it CanisThose Marxists, great phrase makers.  I'm sure they would have included bloggers in the lumpenproletariat.
    We do tend to be a plague on the poor proles, who clean up after us and so forth.  Hehey.  
    But can bloggers help bring about a revolution?  Saving the planet and enriching the lives of all species?  Have we created a new media infrastructure?
    Matt Tiabbi was on the Daily Show talking about his new book and mentioned that the two goals of a 911 conspiracy group he joined (to write the book), were to have a movie night and create a new media system for the nation.
    He and Stewart laughed and laughed, but it struck me that netizens have already done the second.  Eureka!  Unfortunately, the most powerful part of it seems to be sites like Drudge that do nothing but spread corporatist propaganda and tabloidism.
    Grist is surely a shining media nightlight in the darkness of internet insanity.

    http://amazngdrx.blogharbor.com/blog
  12. Wolverine Posted 2:23 am
    28 May 2008

    Snobbery?Refusing to support poisoning of the Earth and/or oneself is NOT snobbery, it's being a good environmentalist!!!  Please stop repeating that highly anti-environmental propaganda.
  13. kmp Posted 3:03 am
    28 May 2008

    I think I've gone beyond snob,straight to "unfit for life in contemporary America."
    I came to this realization a month or two ago, when, for reasons involving a "1-hour" auto tire store conveniently located in strip-mall-hell, I ended up eating lunch at an Applebee's.
    First, I tried to avoid meat, guessing that Applebee's is not overly concerned with small-farm, humane, organic, pasture-raised animals.  Pretty much impossible to avoid meat at Applebee's; as I recall, my choices were onion soup (still slatered in cheese) and a side "Caesar" salad.  I opted for a spinach salad topped with grilled chicken. I had recently read a piece here on Grist about the Organic Center's new classification of pesticide load on domestic and imported fruits and vegetables.  I think that same week there was an article on the nastiness that is conventional dairy farming.  So, of course, when my massive bed of California-grown, CO2-intensive baby spinach arrived, topped with CAFO chicken breast, dried out slivers of some form of cheese, roasted red pepper (imported red peppers very high on the toxic list), I found myself losing my appetite.  I remembered reading that conventional onions have a very low pesticide load, so I latched onto a few slivers of Vidalia onion like a shipwreck victim finding fresh water. As I watched the restaraunt fill up around me, with everyone happily munching away on this stuff, the thought of which was turning my stomach, I felt like Edward G. Robinson in Soylent Green, feebly protesting that once, there was real food, and it was good.
    It was about this point that I pushed away my uneaten salad, finished my soda water, left a $20 on the table and walked out the door, realizing that I'm just not equipped to function in mainstream America.  
  14. Baby Boomer Posted 3:21 am
    28 May 2008

    Manufactured foodEver since I was a hippie chick with three young boys, I've boycotted processed food.  That's about 40 years of focusing on "real" food.  Unfortunately it gets harder as the years go by, and being in Georgia, I'm treated as though I have a third eye when I look at ingredients or (gasp)use reusable grocery bags!  
    So Dave, on Monday I'm dining with two of your 2nd cousins, once removed, who are 4 and 5.  Up until 4 months ago, they had only eaten foods like chicken nuggets and hot dogs so the older one was bragging how he was eating healthy now.  Then we got into a conversation about where the food in the grocery store comes from.  This kid is really horrified to know that animals make up his favorite foods.  
    I don't think he'll become a vegetarian, but at least he thought about the hot dog he was eating.
  15. kirasaffron Posted 12:39 pm
    28 May 2008

    LumpenprolesEnvironmentalist lumprenproles don't make messes.
    Yard chickens are the best. They're so much better than organically grown chickens, too. They're better than chicken grown on farms in foriegn countries and served in cities. I actually have stopped eating chicken in the U.S. after a trip to the tropics. I had weekly meals of fresh chicken for $1.50 at the town restaurant.  Nothing has been better than pollo from gallinas that can actually walk around and eat insects at will.  
    This reminds me of something really gross I saw the other day that may make me afraid to eat eggs. There was a hard-boiled egg with this really weird sea-shell-like hollowed out imprint in it.  The yolk was about a fourth its normal size and looked like a cashew. I wouldn't want to eat that, and I will never know when I'm eating an abnormally developed egg unless I boil it and look!
  16. Payton Chung's avatar

    Payton Chung Posted 8:43 am
    29 May 2008

    Hallmarks of a bad merchantA grocery store can't quite be like database software, but much of the merchant's art is in the way she "edits" selections to meet (and anticipate) her customers' needs and wants. That's why there's still a bright future for good smaller retailers amongst the big boxes and online stores: people just don't want to bother having to wander dozens of aisles, filtering things for themselves.
    Problem is, the huge corporations which appear to dominate retail these days only care about market share -- a metric which values "being all things to all people" over doing one thing very well. That said, even those metrics have their limits and eventually growth plateaus, the stock's outlook drops, and those particular retail concepts will die.
    All of this is to say: the ground is shifting beneath Kroger's feet. If they don't do a better job of helping their customers find the products they want (and the natural foods market is growing fast), then they're in trouble -- nimbler merchants will grab their customers. And it will serve them right.
    (Even though I write like a capitalist, I truly adore Marxist phrases. Maoist press releases are the best.)
  17. levijw Posted 5:04 am
    02 Jun 2008

    Coming aroundAs the child of lapsed organic gardeners I have consumed far too much ... well, everything bad.  And when the bad started effecting my wife, we made the change and my post-hippie Republican parents gave us a pretty hard time about it all, even threatening to take our dairy-issues daughter to McDonald's for a milkshake.  Thanks, Pa.  And now, 5 years later, they're starting to raise grass-fed beef and recommending Sally Fallon books.  There is hope yet!

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