America's obsession with large men in tight tights reaches its peak at Sunday's Super Bowl in Arizona. And, as promised, organizers will equal last year's efforts and do some greening: Enough renewable-energy credits will be purchased to power the stadium, the adjacent NFL theme park, and two nearby luxury hotels. The NFL will plant thousands of trees in fire-ravaged Arizona forests in an effort to offset the league's 3,000-vehicle ground-transportation fleet. In addition, legendary sports agent Leigh Steinberg's celeb-studded 22nd annual Super Bowl Party -- to which you were not invited -- will aim to be zero-waste and feature electronics recycling. And while neither team will be playing at home, let's not forget one potential sobering effect of climate change, says Nathan Willcox of Environment America: "Congress must get serious about global warming before rising temperatures fumble away cold-weather teams' home field advantage." We'll guzzle beer to that.
source: The Press Democrat, Salt River Project, Marketwire, FOXBusiness, Environment America
see also, in Grist:A noncarnivorous path to Super Bowl-snack nirvana, 15 Green Sports Stars
Denmark’s Hedegaard urges G8 to push ahead on climate talks
China blasts U.S. climate bill enabling penalties on trade partners
Comments View as Flat
Jerome Woody Posted 7:40 am
31 Jan 2008
Speaking of Super Bowl recycling
Paula Adbul will be attempting to recycle her singing career during the Superbowl half-time show, ba-dumb-dumb!
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John former Marine Posted 3:35 am
02 Feb 2008
Oh...and they'll be spending some advertising too
Yeah, Super Bowl is gonna spend "X" millions of dollars in advertising to tell us how green they've become but like BP/Shell, they'll be spending a few thousand on planting trees. Honestly, this is total greenwashing hype. The NFL won't be the first company to spend $100K on some green project and then spend millions in advertising to tell us all how green they are. The fact that it made its way to Grist is pretty pathetic.
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