Starbucks will buy 40 million pounds of fair-trade-certified coffee next year, doubling the hill of beans it bought this year and becoming the largest purchaser of fair-trade coffee in the world. The caffeine giant, though struggling financially and recognizing the price premium of sustainable bean-buying, has a goal of selling only "responsibly grown and ethically traded" coffee by 2015.
source: Sustainable Industries, Starbucks
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susannablog Posted 3:52 am
31 Oct 2008
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GonzoDon Posted 12:25 pm
31 Oct 2008
Thanks, but no thanks, I'll support my local, independently-owned and operated, non-corporate, local-artist-supporting, 100% fair-trade and shade-grown coffeehouse, thank you.
This in spite of the fact that Whorebucks has moved in across the street to try to put our local operator out of business.
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raevynn Posted 4:34 am
03 Nov 2008
Starbucks is working to help coffee growers qualify for the Fair Trade/Organic/Shade grown designation. They are helping bring about change in the industry, so that MORE coffee growers are helped this way.
Starbucks has a plan for how long until ALL their coffee is certified... and it isn't by dumping their current growers, it's by helping those growers better themselves.
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rrecroc Posted 10:51 pm
04 Nov 2008
"The capitalists will sell you the shovels they bury you with."
As for Starbucks, I prefer to make my coffee at home and am weaning myself off the caffeine habit.
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Damien Posted 12:02 am
06 Nov 2008
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