Hugs and Disses

The history of tree-hugging, and the future of name-calling 9

Anyone who ever sympathized with Eric Cartman's declaration, "I hate hippies! ... I want to kick 'em in the nuts" probably finds the word "tree-hugger" useful -- and plenty of other people dig the word, too.

Maybe you'd rather be a vile SUV-cuddler?

Photo: iStockphoto

At this point, it's hard to imagine the vocabulary of environmentalism or insults without "tree-hugger" and "tree-hugging." And these ol' chestnuts continue to spawn variations: tree-huggitude, tree-huggery, tree-huggage, tree-huggy, tree-huggish, non-tree-hugging, and treehugtastic were all google-able by this intrepid reporter.

The terms often punctuate news stories too. Last month, in The Financial Times, Paul Miles claimed that "caustic columnists" consider independent yogurt-makers such as himself to be "tree-hugging loonies." In August, New Hampshire's state environmental commissioner, Michael Nolin, caught heat for standing by while a fellow administrator dismissively referred to "tree-huggers" -- guess Nolin forgot his job was to be the state's tree-hugger-in-chief. Then there was the British Wind Energy Association's "touch a turbine" campaign this spring to encourage folks to learn about, touch, and -- you guessed it -- hug wind turbines. The campaign was described in the London Sunday Times as "21st-century tree-hugging."

What are the roots of this popular pejorative? Many sources claim "tree-hugger" was born as part of the 1970s-era Chipko movement in India, which involved peaceful resistance and literal tree-hugging. Unfortunately, this logical explanation is as full of crap as the popular etymology of "crap," a word that was not spawned by the tastefully named plumber Thomas Crapper. According to the Oxford English Dictionary -- the bible of the English language, but with fewer severe weather events -- "tree-hugger" has been out there since at least 1965. The first example discusses a battle in Appleton, Wis., between "the tree huggers and the city." The OED goes on to show the depreciative, positive, and even literal meanings of the term, including an example about a Barnum and Bailey circus monkey.

Only one related insult is even semi-established: the slur "panda-hugger," which refers to supporters of China, not cuddlers of adorable bears. But a new frontier for hugging was opened on the Feb. 7, 2006, Colbert Report, when Stephen Colbert's attack-poodle character chewed on the leg of former CIA director James Woolsey. As Woolsey explained why drilling in the Arctic National Wildlife Refuge was a bad idea, Colbert interrupted with a question that was probably raised for the first time in all of human discourse: "You're not a caribou-hugger, are you?" Making hug-related allegations is a habit for Colbert, who has slammed other evildoers with the labels "Bill-of-Rights-hugger," "Constitution-hugger," and "lung-hugger."

As has been noted by everyone and that circus monkey's uncle, Colbert is a pitch-perfect spoof of the right. The movement's first-rate (first-grade?) name-calling tactics are summed up admirably by the title of linguist Geoffrey Nunberg's recent book Talking Right: How Conservatives Turned Liberalism into a Tax-Raising, Latte-Drinking, Sushi-Eating, Volvo-Driving, New York Times-Reading, Body-Piercing, Hollywood-Loving, Left-Wing Freak Show.

Nunberg claims that conservatives have done more than just tap into conceptual frames (see: George Lakoff) and coin effective catchphrases (see: "cut and run"). He says they've appropriated the language of politics on a very basic level, including structures like the "Volvo-driving, sushi-eating" compounds. Though the book is a careful, focused analysis of Republican and Democrat language use, one message comes through that's a lot less sophisticated than the style and author: name-calling works, and tree-huggers of all sorts ought to do more of it.

To help the cause, I've developed this handy list for the vocabulary-deprived on the left. When talking about a right-wing non-friend of the environment, please refer to the following linguistic options. By combining items from columns A, B, and C, any patriotic American can develop trusty insults along the lines of "Machiavellian oil-licker" or "vile extinction-embracer."

A
crafty
malevolent
two-faced
vile
nefarious
lowdown
Machiavellian
crooked
despicable
treacherous
lecherous
foul
B
corporation
carbon dioxide
oil
SUV
pesticide
nuke
global warming
smog
hazardous waste
extinction
Bush
Cheney
C
kisser
stroker
spooner
cuddler
canoodler
licker
nurser
massager
squeezer
groper
embracer
Frencher

Like our politically dominant foes, we must be childish and patient. It will probably take a few election cycles before a Democratic candidate for president is ready to talk smack like "crafty Cheney-Frencher," but we can lay the groundwork now.

Then we'll see how the nuke-nursers and corporation-canoodlers like it.

Mark Peters has published language-related articles in Chicago Magazine, The Chronicle of Higher Education, Columbia Journalism Review, Esquire, Mental Floss, Nerve, New Scientist, and Psychology Today. He writes the Jabberwocky column for Babble and the blog Wordlustitude. His book Yada Yada Doh! 111 of the Most Successful Television Words is forthcoming from Marion Street Press in 2008.

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  1. akreider Posted 5:19 am
    12 Oct 2006

    Embrace your tree-love!Turn "tree-hugger" into your badge of honor.  Go to http://www.northernsun.com and order yourself a "Treehugger" t-shirt (color: green, appropriately).  While there you can pick up the blue one that simply says "Liberal."
    My treehugger shirt has generated several laughs over the years, but even more compliments than you'd probably expect...
  2. pbearden47 Posted 6:08 am
    12 Oct 2006

    Tree HuggingShouldn't we all be hugging trees?  Maybe we should be Earth Stewards or World Protectors?  We're all in this together so what's left for our kids?
  3. bookerly Posted 7:06 am
    12 Oct 2006

    Trees

       I am delighted to admit I have actually hugged trees and futhermore taught children to do so.
    patrick
  4. suzglass Posted 7:50 am
    12 Oct 2006

    Random Tree Hugger thoughtsTo know they were being dissed with your list would require thought.  We need to keep it simple to reach the majority. - species slayers, Earth wreckers, habitat haters, lung cloggers, water destroyers, beach spoilers, groundwater leaches, and so on.  Pocket liners, public violators, trust violators, and I need some synonyms for mass rapists...Planet rapists.  
    If it's planet sized, its beyond their comprehension or concern. If the timeline is beyond the next five years, its also beyond them...
    New studies show the trees can alleviate some of the warming, so plant and hug your tress today!!

  5. Steve Erickson Posted 3:31 pm
    12 Oct 2006

    KISSThink of it this way:

    You've got 10 seconds in an elevator to insult some earth destroying moron.
    Two rules:

    Keep It Simple Stupid!

    and

    Say it with a smile on your face
    Child hating SUV suckers

    Selfish me-firster

    Property wrongster

    Greedy future masher

    Poison spewing fools

    Nature killers

    Future destroyers

    Bed pissing corporations
  6. EcoSpeak Posted 10:32 pm
    12 Oct 2006

    How About-Hummer-dumbers
    -Tail pipe smokers
    -Corporate morass dumb*ss
    -New-wave MCPs: Mean Capitalist Pigs
    They call us Crunchy and Granola...maybe we call them Soggy Sugar Cereal?
  7. EcoSpeak Posted 10:35 pm
    12 Oct 2006

    Vanilla MilkshakeWhich kind of tree out West smells like a vanilla milkshake when you hug it?
    Dad taught me years ago, but I've been in this tree-less city for too long now to remember...
  8. Backcut Posted 10:20 am
    13 Oct 2006

    Jeffrey Pineis a higher elevation sibling of Ponderosa pine in California and parts of Nevada. They do have subtle differences but the easiest way to tell is to sniff the bark. A few say it smells like butterscotch but it clearly smells like vanilla to most people.
    On the subject of "treehuggers", I hug dozens of trees each week, measuring them with a tape. Sometimes it's to see if they're big enough to cut (9" dbh) or to see if they're too big to cut (over 30" dbh). Generally, we're cutting about 50% in small trees (9-14" dbh), cutting 40% in slightly bigger trees (14-20" dbh) and the rest in the "money trees" (20-30" dbh). The larger than 30" dbh trees all stay put, regardless of their vigor, diseases and health.
  9. randino Posted 7:50 am
    15 Oct 2006

    Tree hugging.I like the bumper sticker I saw at an environmentally oriented web site "I not only hug trees, I kiss them to." Then I remember the scene in The Piano Lesson, where all the kids are humping trees.
    This all reminds me of the term politically correct. This was a term the right stole right out from under the left's nose. My earliest memory of the term politically correct, was that is was used by the left to laugh at the left. We would always say things like "We went to see Reds the other night. Everyone was there. It was so PC."
    I suggest make the term a term of respect and honor. If you do not mind it and embrace it you will ruin the fun of those who use it as a term of denigration. People will only laugh at you if you let them.  
    Randy

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