Eco-friendly outdoor-clothing company goes under 6

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1. 

   nicelynicely Posted 12:35 pm
   05 May 2008

   Portland MournsNau's closure is intensely heart-rending for many of us here in Portland, Oregon.  I think I speak for the business community here in saying this is a psychological blow for a city trying to position itself as an epicenter for sustainability.
   Nau, regardless of whether it was well managed or not, emboldened us to believe that the future was Nau...and now.

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2. 

   Delay And Deny Posted 2:22 am
   06 May 2008

   (Green) Definition of "Sustainable"In Greenspeak, "sustainable" means:
   (1) Not able to make a profit and folding
   (2) Needs billions in government stimulus to keep viable.

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3. 

   VictoriaAnne Posted 5:16 am
   06 May 2008

   Right NauAs a frequent customer of Nau, I am so very disappointed by this news.  I liked everything about Nau--the designs, the fabrics, the employees with whom I had direct dealings--but especially its philosophy (and original name):  "Unfuck the world."  While "going green" (or at least pretending to) is all the fashion in marketing these days, the bust up of a company that truly lived by the principles of sustainability is dispiriting.  I may live in New Jersey, but I, too, am heartbroken.  

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4. 

   kmwilson3 Posted 5:18 pm
   07 May 2008

   Other optionsI had not heard of Nau before the closing, but the after affect of the doors being closed has given me hope to believe that more organic companies can survive. As Texeme stated "Sustainable means: not able to make a profit and folding", green companies have had the large cost burden of being not only product eco-friendly, but also of employee friendly, which includes fair wages, fair working conditions, and energy efficient factories. As companies become more and more willing to take on these costs, it is our job as consumers to aid in their fight by buying these products, and being their marketers through word of mouth.
   Following in my own advice, everyone should check out a Madison, WI company Fair Indigo. :)

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5. 

   Tasermons Partner Posted 6:14 pm
   07 May 2008

   That's unsustainable, dummy...(1) Not able to make a profit and folding
   Under business practices, any economist can tell ya that to use resources at an unsustainable rate will never lead to profit over the long term, or over an indefinite period of time.

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6. 

   lzagami Posted 11:27 pm
   12 May 2008

   It's a shame, but...While it's certainly disheartening to see a great company like Nau go under, I take issue with Eric's comment about investors.  I work for a socially and environmentally responsible angel investor network called Investors' Circle which has had Nau present.  While they did not manage to receive funding from their 2007 presentation, more than 10 companies from the same year have received in excess of $11 million.  While some investors are hesitant to make moves in this market, there are plenty more who are willing to make sustainable investments in this or any economy.

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