Mellow fellow

Jack Johnson is laid-back—except when it comes to being green 2

Jack JohnsonUSA Today recently published a short feature on musician Jack Johnson. Although the focus of the piece (Jack's a mellow surfer dude from Hawaii) = not news, there is this interesting bit (emphasis mine):

Johnson's contracts require that event organizers compost and recycle at least 50 percent of the waste generated at the show and purchase carbon-dioxide offsets covering the energy his show uses.

To reach out to fans, he has created a social networking site, allatonce.org, where people can talk about green initiatives, trade greening tips and organize carpools to concerts. As an incentive, visitors get free downloads from Johnson and other musicians.
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  1. Surfing Nutritionist Posted 10:25 pm
    18 Aug 2008

    Real DealA friend of mine helps produce Jack's shows in Hawaii and she's shared with me the high level of committment him and his wife Kim have when it comes to these initiatives.
    It hasn't always been easy either. As a marketer who has dealt with the frustration of trying to get venues and people to think about doing things greener, let alone actually doing them, I can say it takes a lot of perseverance. Jack and Kim have had that and it's been a really positive experience for Hawaii.
    Now they've taken that same level of committent on the road - no easy feat when it's not your front yard.
    Congrats to them for setting a great example.
  2. mizfahey Posted 12:05 pm
    23 Aug 2008

    More kudos for Jack Johnson...Amen for Jack Johnson - I was just at his show at Columbia Meadows outside of Portland and he really practiced what he preached. Unlike some places who PROVIDE recycling and composting bins, at this show they actually had people standing by the bins to monitor them so that people threw things in the right bin - everything in my hands, including the plates, napkins, silverware and glasses, went into the compost bin.  Too cool.  My only complaint would be that there was no form of public transportation to get to this venue (it was 40 minutes outside of town) nor any advertising of how to get there in a more green way (besides the hybrid parking and carpool parking if at least 4 rode together), which wouldn't seem so bad until after the show, when it took 2 hours to get out of the parking lot = seriously.  All those cars idling, and let me tell you there were a lot of them.  But it's a good start.  Below is a link to a great article recently done noting Jack and Kim's efforts:
    http://www.independent.com/news/2008/aug/21/rockstar-who- ...

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