How about... "prosumer"?

Stop calling Americans “consumers” 6

I was at a small meeting on peak oil Friday - Executive Summary:  We’re peaking now!

James Kunstler, author of The Long Emergency, was there.  He is in the Mad Max/Lovelock/Wall-E school of dystopia, and so I have a number of disagreements with him (see “Why I don’t agree with James Kunstler about peak oil and the “end of suburbia”).

He did, however, say one thing that really strike a chord.  He said we should stop calling Americans “consumers.”  It pigeonholes all Americans and also becomes a self-fulfilling prophecy.

That seems to me a reasonable point, and I will endeavor to make a change.  Indeed, I had previously blogged that the U.S. savings rate was on the rise, it looks like U.S. carbon dioxide emissions peaked in 2007, President Obama was making a big ush toward making America a nation of creators as opposed to consumers, and I asked “Is the U.S. consumption binge over?

The figure above is from the NYT business blog, Economix, which has a longer-term, glass-is-half-empty perspective in a post titled, “Savings Rates Rising Toward Mediocrity”:

The Bureau of Economic Analysis announced that personal savings rates rose again in May. Americans saved 6.9 percent of their after-tax income last month, the highest rate in 15 years.

Is that impressive? Not particularly, at least in historical terms. In fact, it’s about equal to the average savings rate of the last 50 years:

Doh!

Well, I’m a glass-is-half-full type of person - or, rather, like my old friend Amory Lovins, I’m a glass-is-twice-as-big-as-it-needs-to-be person.  So rather than focusing on the past, I’ll stick with Obama’s optimism about the future from his big speech on science and R&D last month - “Our future on this planet depends on our willingness to address the challenge posed by carbon pollution,” vows “we will exceed [R&D] level achieved at the height of the space race”:

I want us all to think about new and creative ways to engage young people in science and engineering, whether it’s science festivals, robotics competitions, fairs that encourage young people to create and build and invent - to be makers of things, not just consumers of things.

I would also note that in Dale Carnegie’s uber-bestseller How to Win Friends and Influnce People, in Section Four “How to be a leader:  How to change people without giving offense or arousing resentment,” he has a chapter titled, “Give a Dog a Good Name.”  Bottom line:  People live up - or down - to expectations, and the naming of things matters.  [Yes, I know, calling ourselves “homo sapiens sapiens” didn’t take.]

So, while it may just be a small thing, instead of using the term “American consumers,” I’ll just try to stick with “Americans.”

 

Joseph Romm is the editor of Climate Progress and a senior fellow at the Center for American Progress.

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  1. Woody Posted 5:05 pm
    30 Jun 2009

    I would like to know the name of the person to rise in the USer Congress in the name of the American "consumer," instead of the American citizens.And I would like to be able to time-travel, in order to throttle the son-of-a-bitch before he could utter the words...Consumers are, indeed, trivial, and transitory. Citizens are substantial, and real. By transforming 'citizens' into 'consumers,' the discourse has stolen our dignity, and reduced us to ciphers in some vast economic calculus which we can never affect. Citizens have rights, and powers. Consumers have dollars, and are empty nullities when the money's gone. <!--Session data--><!--Session data-->
  2. Chris McMasters's avatar

    Chris McMasters Posted 7:46 pm
    30 Jun 2009

    'Steward' is the term I would propose. One who administers anything as the agent of another or others...
  3. Tina R Posted 10:15 pm
    30 Jun 2009

    US financial system is everyone’s rumor. Every
    individual suffers a lot with this global financial crisis. And it’s really
    annoying that this predicament remains a major problem. Conversely, a credit
    check can be a major hassle.  A credit
    check when you need some financial assistance on the quick can be a real snag,
    and a major inconvenience.  It can be
    time consuming, and if you have a deadline, which has to be met with cash, it
    isn't something you want to deal with.  If you're in need of short term financing, you can try payday
    lenders.  A payday loan, or a small loan
    that you pay back on your next payday, could be the ticket.  If you need to make installment payments,
    then a payday installment loan option is available through most lenders.  It's easy to get a payday
    loan
    with no credit check.
  4. mark33 Posted 10:38 pm
    30 Jun 2009

    It is obvious, that americans are spending less now, but i do not think  it is such a big deal, it is maybe even a good thing.dead sea premier cosmetics 
  5. ids's avatar

    ids Posted 7:29 am
    01 Jul 2009

    But Joe, you keep bragging how ACES is cheap for consumers . . .and speaking of names, today someone calls you a douchebaghttp://www.dailykos.com/story/2009/7/1/748635/-Center-for-American-Progress-blows-smoke-at-progressives
  6. kristen510's avatar

    kristen510 Posted 11:20 am
    06 Jul 2009

    Call it what it is. Most Americans are mindless consumers. We do much to earn this label. Most of us still don't care about the consequences of our buying habits and wasteful living. Many of us don't even know what the consequences are. Ask people on the street about the Pacific Gyre and you get blank stares. Until we are willing to educate ourselves and make changes in our daily lives (about everything-not just consumables), we are more consumers than citizens.It doesn't matter what you call them... everyone should have to earn the title of "Citizen". And in terms of responsiblity to our planet and country, most of us fail. 

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