Just the third R, thanks 2

When the city of London, Ontario, banned bottled water, Refreshments Canada ("voice of the non-alcoholic beverages industry") lamented "a real missed opportunity to do something positive for the environment."

Come again?

It seems London passed up "a chance to expand recycling."

Really.

Awesome.

David Roberts is staff writer for Grist. You can follow his Twitter feed at twitter.com/drgrist.

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  1. ConsumeLessofIt Posted 9:33 pm
    09 Sep 2008

    The First 2 R'sHow did we become obsessed with recycling?  What ever happened to the first two R's: Reduce, and Reuse?  I was always under the impressions that Reduce, Reuse, Recycle were listed in order of importance.  The most powerful thing we can do is reduce the total amount of resources we consume.  But for some reason (and I have a funny feeling it has to do with the economics of recycling) we've all become recycle crazy, but totally neglected the first two R's.  Everyone needs to think back to grade school when they taught us that Reduce and Reuse come before Recycle.
    Way to go London, Ontario!



    Cheers!

    Stu

    www.ConsumeLessofIt.com
  2. Baby Boomer Posted 1:19 am
    10 Sep 2008

    Oh! CanandaI lived in London, Ontario 3 decades ago. (How time flies) - anyway, it thrills me to know it's still a progressive university town.  Nine years ago I was in marketing at Coca-Cola when the boondoggle of Dasani was born & it was sad to see how easily the American public accepted the "message."  Maybe the tide will turn, common sense will prevail, and monkeys will fly out my....
    The best thing about Canada was the Universal Health Care, but that's a whole different story that really irritates some people.

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