Java Good Time

A review of six Central American coffees 18

Coffee surely counts as one of our more problematic daily pleasures.

Java-slugging Grist readers should know that coffee deserves some of the blame for global warming. A lucid account by University of California-Santa Cruz historian Chris Brooks tells the sad story, which encompasses slave labor, razed rainforests, and the colonialism of the 19th century.

Six competitors line up for their mug shot.

Coffee remains a troublesome beverage today; it deeply taxes resources in places where it's grown, and its vast footprint tends to be concentrated in impoverished areas where land might be better used growing food for local consumption. Worse still, giant corporations -- not the farmers who grow it -- tend to benefit most from coffee's status as the globe's second most-traded commodity after crude oil. Four companies (Sara Lee, Procter & Gamble, Nestle, and Kraft) buy and roast fully half of the globe's coffee. They use their market power to hold prices down for growers while profitably selling cheap swill in supermarkets.

But coffee can also be part of a diverse mix of crops, bringing welcome foreign exchange into areas that also grow food for nearby people to eat. And happily, coffee cultivated in traditional smallholder fashion -- under a canopy of plants that produce other crops -- tends to be the best tasting. Responsible consumers should try to limit their business to such producers.

GRIST'S PICK

Counter Culture
Direct trade
$17 per pound

I rationalize my own three-cups-a-day habit by viewing coffee as a prized, almost sacred substance. I try to slow down and taste, not just gulp. In that spirit, I offer the first Grist coffee tasting.

To limit the cupping to ethical coffees, I used two methods. First was to rely on the major certifications: 1) Fair Trade, which monitors how farmers treat their workers and pays growers a set premium over the market price (among other measures); 2) organic, which ensures that no synthetic chemicals were used in production; and 3) shade-grown, which rewards growers who grow their coffee under a canopy, providing habitat for birds.

My second method for selecting ethical coffees was to look for mid-sized regional roasters that practice what's known as "direct trade": Ignoring the major certifications, these roasters buy directly from small farmers who uphold high ecological and social standards, paying a hefty premium for coffee of the highest quality.

There's an argument brewing between direct-trade and certification-oriented roasters over which delivers the more ethically robust product. I'll turn to that debate in future articles. For now, let's get to the tasting.

To narrow the candidates further, I looked for coffees from a celebrated, well-established growing region: Guatemala. When I couldn't get my hands on Guatemalan beans from a roaster I wanted to feature, I chose a nearby origin. At their best, Guatemalan coffees (warning: coffee-nerd-speak coming) deliver bright acidity and a cherry-like sweetness that can turn chocolaty on the finish.

I was lucky enough to hold the tasting at 3 Cups, a coffee temple in Chapel Hill, N.C. 3 Cups manager and coffee buyer Badi Bradley joined me on the tasting panel and ensured that we followed proper procedures. Our other panelist was Sara Safransky, a grad student in city and regional planning at the University of North Carolina. Before launching her academic career, Sara joined me as one of the founders of Maverick Farms, where we worked side by side in the kitchen and in the field for three years, often propelled by strong coffee. Sara's got a famously picky palate.

Compost aroma with a chocolaty finish?

We cupped our six coffees "blind," i.e., without knowing what they were. In a professional cupping, you first place the freshly ground beans in a cup and sniff. Then you add hot water, and sniff again. After letting it steep a few minutes, you "break" the floating grounds with a spoon and sniff yet again. Then you clear the grounds off the top of the cup, and begin frantically scooping little spoonfuls of coffee out and slurping them, letting the oxygen open up flavor compounds. Thus we sniffed, slurped, frowned in concentration -- and eventually got dizzyingly high on caffeine. (Not so much Badi, though; a professional, he knew enough to spit.) We each rated the brews on a scale from one to 10, then combined our scores. Here is what we found.

1) Roaster: Equal Exchange
Origin: Guatemalan
Certifications: Fair Trade, organic, and shade-grown
Roast date: Unknown
Roast: Medium
Price: $10/pound (Weaver Street Market, Carrboro, N.C.)
Total score: 18 points (out of 30)

I chose an Equal Exchange coffee because it's a staple of health-food stores and food co-ops nationwide. To be honest, I wasn't expecting much from it. I got it from a bin at a food co-op, and had no idea how long it had been sitting there (roasted coffee is a highly perishable product that begins to dramatically lose flavor about two weeks after roasting).

It turned out not to be stale at all (when you pour hot water over freshly roasted ground coffee, it will froth and bubble in a way that makes it almost seem alive). It delivered: a bright, citrusy nose and the kind of zip on the palate I expect from Guatemala. I gave it 7 points, and would drink it again. Badi (6 points) found it drinkable, while Sara -- who turned out not to be a big fan of the Guatemalan/Central American flavor profile -- gave it a 5.

2) Roaster: Stumptown
Origin/blend: Guatemala Finca El Injerto-pacamara varietal
Certifications: Direct trade
Roast date: Days before the cupping
Roast: Medium
Price: $14.50/pound (mail order)
Total score: 20 points (out of 30)

Of all the coffees in our lineup, I was most excited to try this one, since I had never sampled the wares of Stumptown, a much-respected roaster out of Portland. It didn't disappoint. I couldn't stop sniffing this one; it had a sparkly aroma that contained oranges and lemons and cherries (Badi found tangerines). On the palate it was racy and balanced, starting bright and ending on a long chocolate note. "Bright citrus, brown sugar, [and] almond," wrote Badi. I could drink a lot more of this, I thought -- and in fact have been since the tasting. I gave it 8 points, as did Badi (it was his favorite of the bunch). Sara, the scourge of Guatemalan coffee, gave it 4.

3) Roaster: Trader Joe's
Origin: A "blend of Central American beans"
Certifications: Fair Trade, organic, and shade-grown
Roast date: Unknown
Roast: Dark
Price: $7.49/pound (Trader Joe's, Chapel Hill, N.C.)
Total score: 1 point (out of 30)

I wanted a coffee from Trader Joe's because of the retailer's national footprint, and because of its reputation for delivering high quality at a reasonable price. The outlet I went to didn't offer a straight Guatemalan, so I chose this blend -- which meant our cupping wasn't really a fair forum for this selection, since all of the other coffees are from unblended single-origins. Also, this was the only dark roast in the bunch. When you roast coffee past a certain point, you begin to destroy the flavors inherent in the bean, and start delivering a generic "toasty" flavor.

This coffee was a disaster. First, it was absolutely stale (Trader Joe's offers no information on roast date). When we poured hot water over the grounds, there was zero bubbling -- a sure sign a coffee has passed its drink-by date. It smelled of road tar, moldy oranges, and "compost -- not the sweet-smelling kind," said Sara. On the palate, it was acrid and "gross" (Sara again). Badi speculated that it might contain robusta, the cheap, lousy varietal favored by mass-market corporate roasters. Coming from the mouth of a coffee professional, that's a mortal insult.

4) Roaster: Intelligentsia
Origin/blend: Guatemala El Cuervo
Certifications: Direct trade
Roast date: Days before the cupping
Roast: Medium
Price: $13.95/pound (mail order)
Total score: 19 points (out of 30)

Like Stumptown, Chicago-based Intelligentsia is a mid-sized roaster with a cult following among coffee nerds. I had the pleasure of experiencing Intelligentsia several times on a trip to Chicago last summer. Again, I found myself sniffing this one as if I were traipsing through a flowerbed. It offered a complex, winy nose. On the palate, it starts racy and ends smooth, with rich milk-chocolate notes. Badi found it cherryish on the nose, and sweet with jasmine/floral tones on the palate. I gave it 8 points. Badi gave it 7, declaring it a classic example of the Guatemalan type. Unimpressed, Sara gave it 4.

5) Roaster: Counter Culture
Origin/blend: El Salvador, Finca Mauritania Pulp Natural
Certifications: Direct trade
Roast date: Days before the cupping
Roast: Medium
Price: $17/pound (purchased at 3 Cups)
Total score: 23.5 points (out of 30)

Durham, N.C.-based Counter Culture was the third in our cupping's triumvirate of legendary mid-sized roasters. This one could be suspected of boasting home-field advantage; Badi's coffeehouse uses exclusively Counter Culture beans, and I consider it to be my local roaster. I couldn't get my hands on a Counter Culture Guatemalan at cupping time, so I grabbed the closest thing on offer at 3 Cups, this El Salvadoran specimen from the highly regarded Finca Mauritania estate.

Both Badi and I managed to identify this one from the lineup (I had been drinking it over the holidays); it was the only one we accurately guessed. On the nose, it was round, fruity, and irresistible; on the palate, a real mouthful: bright and orange-ish, then moving into a sweet, chocolaty finish. I awarded 9 points, my highest mark of he day. Badi gave it 7.5. And Sara actually liked it -- giving it 7 points. By swaying our panel's hanging judge, this one grabbed our highest score.

6) Roaster: Allegro
Origin/blend: Guatemalan Lago Atitlan
Certifications: Fair Trade, organic, and shade-grown
Roast date: Unknown
Roast: Medium
Price: $12.95/12 oz (purchased at Whole Foods, Chapel Hill, N.C.)
Total score: 18 points (out of 30)

GreenerChoices
Don't Be Fooled by Shady Claims
Consumer Reports' GreenerChoices.org says general shade-grown claims don't mean much. Instead, look for "Bird Friendly" or "Rainforest Alliance" certified labels, which both require coffee farms to be at least partially shaded. Learn more.

I wanted to get Allegro in because it's a national brand -- available at Whole Foods -- and a longtime champion of ethical coffees. I definitely got solid Guatemalan notes from the nose and the palate, but it seemed muted. The bag offered no roast-date information, but it did contain a sell-by date: April 25, 2008 -- more than four months after our roasting. It may have been a little on the stale side. Not a bad coffee by any means. Badi found orange/jasmine notes on the nose, and nutty, cherry, tart flavors on the palate. Even Sara got into it, relatively speaking. We all gave it 6 points.

The bottom line: What does all of this tell us? Given the size of the coffee world -- scores of roasters vending beans from dozens of origins on several continents -- it's hard to draw major conclusions from six samples. But we can say this: The large-footprint roasters generally held their own against their smaller peers. With the exception, of course, of Trader Joe's -- but the over-roasted, stale "blend of Central American beans" we sampled might not be a fair example of that retailer's wares. We also learned that freshness matters; it makes sense to buy from sources that telegraph roast dates.

For those who want to try the winning coffee, Counter Culture beans are available at dozens of cafes up and down the East Coast (including New York City's Ninth Street Espresso and Café Grumpy, and Washington D.C.'s Murky Coffee) and can also be bought online.

Grist food editor Tom Philpott farms and cooks at Maverick Farms, a sustainable-agriculture nonprofit and small farm in the Blue Ridge Mountains of North Carolina. Follow my Twitter feed; contact me at tphilpott[at]grist[dot]org.

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  1. Sinjin32 Posted 3:39 am
    22 Jan 2008

    ya missed one...http://www.copperdoorcoffee.com/ is great coffee, powered by the wind, carbon offset shipping, the whole shootin match - and did I say great coffee??
  2. Seacloud Posted 4:19 am
    22 Jan 2008

    And another ....Thanksgiving Coffee:  www.thanksgivingcoffee.com
  3. swag Posted 4:42 am
    22 Jan 2008

    some corrections...Some of your info is a little inaccurate. For example, Intelligentsia only does Direct Trade -- and severed all ties with Fair Trade a couple of years ago out of their frustrations with them.
    And of course coffee deserves some of the blame for global warming. But so does living, really. The existence of any human requires them to follow the second law of thermodynamics. Nobody has been able to skirt that one, leaving people with the option to either consume and generate more entropy or to basically commit suicide. We all have to make choices.
  4. estark Posted 5:02 am
    22 Jan 2008

    Cafe MamMy personal favorite is Café Mam, whose organic and shade-grown beans are roasted in Eugene, Ore., just before shipping ... when you open the bags it smells like it was just roasted! Their dark French Roast is sublime. The company also supports pesticide reform groups and is fair trade and socially responsible. Nothing tastes better than that. http://www.cafemam.com/

  5. klevin Posted 9:18 am
    22 Jan 2008

    Batdorf & BronsonI've been a fan of coffees from Batdorf & Bronson (based in Olympia, WA) for some years now. They got me through the long dark years in Kansas. I don't drink much coffee anymore, but when I do, it's usually from B&B. They sell a mix of coffee; about half of it is Organic/Fair Trade or direct trade. My personal favorites are the Ethiopian coffees, particularly the dry processed ones, when the weather has smiled on dry process producers.
  6. rosweed Posted 11:48 am
    22 Jan 2008

    Peet'sI have been a fan and addict of Peet's since 1994, living in San Francisco. Now I mail order because I haven't found anything in New York that measures up to Peet's.
  7. barthanderson Posted 12:11 am
    23 Jan 2008

    Fair Trade Is as Fair Trade DoesGreat article, Tom. Cool to get the taste angle, but I'd be curious if company practices weigh in here for Grist coffee-drinkers, too. Unlike the others in your sampling, Equal Exchange is a worker owned co-op with lauded democratic, work-place practices. It's one thing to make farmers do the Fair Trade dance, and it's another to do it yourself.
    And a side note: coffee prices are going to vary widely in grocery co-ops nationwide, as opposed to the big box chain stores. At my co-op in Minneapolis, for example, Equal Exchange and Peace Coffee (another highly eco-friendly and local Fair Trade coffee company) routinely have sale prices as low as $6.99/lb. Just to offer some perspective on costs to consumers.
  8. miamarcakis Posted 12:37 am
    23 Jan 2008

    Coffee In CanadaIm from Vancouver, and I used to be a Sbux employee. (go figure!) And I can't bring myself to buys Starbucks anymore. I found a brilliant coffee about 2 years ago called Kicking Horse Coffee.(http://kickinghorsecoffee.com) It is amazing.  It retails here for $14 a pound. It is organic, fair trade and shade grown, and some of the flavour profiles are great. The 454 Horse Power has wonderful chocolate undernotes. I also really love brewing the Espresso Roast.  I really like the coffee and will not ever be buying a pound of Starbucks again.  They charge 14 minimum for a pound, and it is not organic, fair trade or shade grown (in fact, im my opinion, their shade grown mexico tastes like shit) And they claim they pay more than market value for the coffee, but Id much rather buy something that is "certified" all of those things.  Enjoy!!
  9. mtvyfan's avatar

    mtvyfan Posted 12:41 am
    23 Jan 2008

    Raven's Brew is good, too.They come in a variety of hilarious names like Dead Man's Reach, Dharma Beans and the famous Three Peckered Billy Goat. And they taste wonderful.
  10. onthebusoratleasttryin Posted 5:46 am
    23 Jan 2008

    great java--Cafe MamI agree with estark--been a cafe mam fan for 10 yrs now since lived in Eugene, OR. it's an ace company, great customer service, and as an organic decaf french roast freak, theirs is the ONLY one I can find that hits the spot! I LOVE CAFE MAM! their values etc. really walk the talk too..
  11. BeanActivist Posted 7:35 am
    28 Jan 2008

    Is "Direct Trade" Just Greenwash?As you rightly note, "Direct Trade" is not a certification (let alone a 'major certification') but rather a trademarked marketing term used by Stumptown, Intelligentsia, and Counter Culture to describe their "model" (their word) of trade.
    From a social responsibility perspective, it is problematic to compare coffees bearing certified claims with coffees bearing no certified claims. Basically, these companies are saying "take our word for it - we're eco-conscious and fair." Unfortunately, their claims are unverified and their model is proprietary and opaque so its not actually a model at all. This sounds to me like what most people would consider greenwash.
    I find these claims about coffee and sustainability as confusing as the next person - which is why I'm in the midst of writing a book trying to sort out what's working and what's not in the world of fair trade and sustainable coffee. I'm blogging about it with my co-authors over here: http://www.BeanActivist.com.
    Thanks and cheers,

    Chris O'Brien
  12. schoonsart Posted 3:31 am
    29 Jan 2008

    Beans for HopeHere is a company working improve the quality of life for their farmers, the farmers families and the environment in which they work and live.  They call their practice More Than Fair Trade.
    http://www.beansforhope.com
    Anyone have any experience with them? I found out about them at an art opening.  They share warehouse space with a local art co-op. The only aspect I dislike about them so far is that they are not completly organic, but they are supposed to be phasing into that this year.
  13. dhwert Posted 3:41 am
    29 Jan 2008

    More on "Direct Trade"Chris, I think you're probably right to be skeptical about direct trade's non-verifiable claims.  However, I am still intrigued by the concept, and comparing this to the certified organic debates, I know there are good farmers out there who don't want to get certified, but still grow things at a higher standard than certified organic.  It does require more openness and more trust, though, on both the company's and consumer's parts.
    Here's an interesting take on Direct Free Trade from another good coffee company, Level Ground Trading Company.  http://www.levelground.com/direct_fair_trade
    Dave
  14. maia1955 Posted 9:16 am
    29 Jan 2008

    More GREAT fairly traded organic roasters!!We love all of our fairly traded oranic coffee roasters!!

    Check these out:
    Pachamama Coffee Cooperative [www.pachamama.coop] - This is a growers cooperative... That is about as fair as it gets.
    Kickapoo Coffee [www.kickapoocoffee.com], Excellent micro-roaster in Veroqua, Wisconsin.
    Just Coffee Cooperative [www.justcoffee.net] - Madison, Wisconsin worker-owned coffee roaster... lovely air-roasted coffee! Ahhhh.
  15. rraimo Posted 3:03 am
    01 Feb 2008

    No robusta beans in the Trader Joe's coffeeIf you were writing about the Trader Joe's coffee that appeared in your picture, the package reads 100% Arabica beans right on the front.  Not saying it's the best coffee, but at least be fair about what it is.
  16. arawak Posted 5:49 am
    07 Mar 2008

    missed the bestYou also forgot my personal favorite, Higher Ground Roasters.  Those folks only roast Fair Trade, Organic, Shade coffees, use wind offsets, are members of 1% for the planet, were named Micro-roaster of the year by Roast magazine....oh... and almost forgot, roast one hell of a cup of java.  
  17. paulhue Posted 3:54 pm
    21 Apr 2008

    Why no wildcard?I wish you guys would have tossed in one or more despicable samples, say from detested Starbucks, just to see where it would have come out.

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