The seventh -- and, alas, final -- Harry Potter book goes green
Is Draco Malfoy green with envy, or is it just the paper he's printed on? With only 121 days until the last Harry Potter book hits the shelves (not that we're counting), U.S. publisher Scholastic has partnered with the Rainforest Alliance to green up Harry Potter and the Deathly Hallows. The 784-page book will have a first printing of 12 million copies in the U.S., and nearly two-thirds of the 16,700 tons of paper used will be certified by the Forest Stewardship Council as coming from sustainable timber. It's the largest-ever purchase of FSC-certified paper to be used in a single book printing, and the whomping willows are certainly thankful. In addition, the books will contain at least 30 percent recycled fiber, while the deluxe edition -- with a first printing of a mere 100,000 copies -- will be printed on 100 percent recycled paper in a renewable-energy-powered factory. Muggle-rific! So OK, fewer trees will die ... but will Harry? It's really all we can think about these days.
straight to the source: The Guardian, Oliver Bullough, 21 Mar 2007
straight to the source: MSNBC.com, Associated Press, 20 Mar 2007
straight to the source: Reuters, 20 Mar 2007
see also, in Grist: Q&A with Nicole Rycroft, forest-friendly book publisher
Cautious optimism for Copenhagen deal as Barcelona climate talks end
Another coal plant bites the dust
Barcelona outcome: White House strategy is plea for more time
Comments
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BunsenHoneydew Posted 7:18 am
22 Mar 2007
So I emailed Scholastic about two hours ago and challenged them to repeat this idea across all their production practices. I was happy to recieve a prompt response detailing their plans for future partnership with the Rainforest Alliance and efforts to green up the company.
While it is not happening at the pace we'd all like (does it ever?) its reassuring to see these changes in global producer and consumer culture. Kudos.
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