Clorox's first entree into the green-cleaning market, released just this year, is going swimmingly so far with the $5.3 billion company on track to sell over $40 million worth of its Green Works cleaners in the U.S., according to sales figures. The Clorox Company already captures a large swath of the conventional-cleaner market with brands like Formula 409, Liquid-Plumr, Pine-Sol, and Tilex. Now Clorox is also the proud owner of the best-selling line of green cleaning products in America. Overall sales of its Green Works line have already surpassed well-known purveyors Seventh Generation and Method. However, Clorox hasn't managed to shrink the other brands' market share; instead, Green Works appears to be attracting buyers who otherwise would have reached for conventional cleaners. Wal-Mart is partially to blame for the brand's strong sales -- a partnership with the retailer promotes the products in-store and gives them prominent shelf space. Another Green Works sales boost came from a controversial partnership with the Sierra Club to use the conservation group's logo on the cleaners in exchange for an undisclosed sum of money.
source: San Francisco Chronicle
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callalilyjen Posted 8:37 am
16 Oct 2008
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halli620 Posted 12:15 am
30 Oct 2008
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gvanbusk Posted 7:36 am
03 Nov 2008
I am a Clorox scientist (since 1980), and a member of the team that produced GreenWorks. First, putting on my green hat, I have been of the mind that the way to change the industry is to show that these products are economically viable -- vote with your pocketbook (and trust me, change can happen!)!
Second, pertaining to bleach, there was a study published just last year out of the European Commission (BTW, Europe, which is WAY ahead of us in the green movement, has never been a cheerleader for bleach...), assembling all known studies on the use of sodium hypochlorite bleach. The essence of these studies, as well as the opinion of the European Commission and its Scientific Committee on Health and Environmental Risks is that there are no significant risks in use of sodium hypochlorite, either to the environment or to human health:
"Risk Assessment Report for Sodium Hypochlorite", prepared for European Commission by AISE, 2007 (http://ecb.jrc.it/DOCUMENTS/Existing-Chemicals/RISK_ASSES ...);
"Risk Assessment Report on Sodium Hypochlorite; Environmental Part", Scientific Committee on Health and Environmental Risks (SCHER), European Commission, 2008 (http://ec.europa.eu/health/ph_risk/committees/04_scher/do ...).
"Risk Assessment Report on Sodium Hypochlorite; Human Health Part", Scientific Committee on Health and Environmental Risks (SCHER), European Commission, 2008 (http://ec.europa.eu/health/ph_risk/committees/04_scher/do ...);
Here's the net-net: the information about the harmfulness of sodium hypochlorite bleach, which has been widely communicated and assumed to be true...is not! Why haven't you heard more about it this side of the story up until now? Good question -- that, too, is changing. Please also see http:www.factsaboutbleach.com. In Data Veritas!
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