A study of 1,018 "green" products from big-box stores has found that all but one were marketed with false or misleading eco-claims. Researchers from TerraChoice Environmental Marketing called out products for committing the "Six Sins of Greenwashing": a hidden tradeoff (e.g., toxin-loaded electronics touting their energy efficiency); no certifiable verification of green claims; flat-out lying about certification; vagueness (e.g., products claiming "all natural" status, which could include hazardous substances that occur naturally); irrelevance (e.g., products claiming to be CFC-free even though CFCs have long been banned); or a lesser of two evils situation (e.g. organic cigarettes). Cascade paper towels were the big -- and only -- winner, with claims of being chlorine-free, having recycled content, and having legitimate logos checking out as accurate.
source: CanWest News Service, TerraChoice
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Comments
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John former Marine Posted 10:13 pm
20 Nov 2007
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danielbell Posted 2:47 am
21 Nov 2007
Wiser Earth is an open source directory of non-profit and NGOs.
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jacobmalthouse Posted 10:31 am
22 Nov 2007
That's why we just launched http://www.ecolabelling.org; to make it easier for producers and consumers to understand who is deciding what's green and to start the discussion on what it means to be a good ecolabel.
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stopgreenpath Posted 2:16 pm
07 Dec 2007
i'm talking about the toxic tradeoffs sierra club and nrdc are making to support "renewable" energy by permanently destroying hundreds of thousands of acres of wilderness habitat. sorry, how will that permanent loss ever renew again?
you can't destroy the earth and call it "saving the earth." you and i know that, so why do they think they can get away with it? do they really believe that "as long as it's not fossil fuels, it's inherently fantastic?" please.
remote generation and transmission of power is a relic of the pre-PV past and it is only perpetuated to keep utilities' chokeholds on people and keep their profits rolling in.
stop the greenwashing. demand aggressive positions on net zero building codes, PV on every roof and industry conservation programs.
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caterina939 Posted 8:54 am
13 Dec 2007
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cigarettes Posted 11:44 pm
01 Jun 2008
I can't rid of smoking for a long time. So, several weeks ago I've bought a new brand of cigarettes in a beautiful pack considering that the it might represent the quality inside. Oh! I was frustrated. Tobacco was so disgusting, it didn't even smell like tobacco. I don't know what kind of admixtures were in those fuchsia cigarettes, and even don't want to. But I'm on the verge of getting out smoking all kind of tobacco products, not only fancy packed cheap cigarettes.
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