Greenpeace hacks Kleenex PR

Fun video 2

This is a pretty clever stunt by Greenpeace activists. They infiltrated the filming of a Kleenex commercial to get the word out about the fact that Kimberly-Clark (maker of Kleenex) uses 100% virgin wood pulp in their products -- as a result, the Canadian Boreal Forest, one of the biggest carbon sinks in the world, is being clear cut. Check out kleercut.net, and watch this video:

There's another video of the same protest here.

(hat tip: reader BE)

David Roberts is staff writer for Grist. You can follow his Twitter feed at twitter.com/drgrist.

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  1. arvm Posted 12:15 am
    01 Apr 2007

    Off topicEver noticed what kind of ads adsense dishes up for a post like this ? It's all about timber and tropical hardwoods . Ironic , isn't it ?

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  2. amazingdrx's avatar

    amazingdrx Posted 12:53 am
    01 Apr 2007

    butAccording to that Lawrence Livermore super computer model, Boreal forests actually cause warnming.  Because they absorb more sunlight than snow.  Hehehey.
    Told you that one would come back to bite you.

    http://amazngdrx.blogharbor.com/blog

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