Green is universal ... again

NBC back at the green thing 2

Next week throughout the broadcast world of network NBC
It's "Green Is Universal" time, so forced programs you'll see:
From Kath and Kim describing what our ignorance has lost us
To musings from the Peter Pan of big-time sports, Bob Costas.

A mayor will clean up a waterfront on soapy Days
And PSAs will hammer home the word in different ways.
It's tempting to poke fun at this, but I'd sound like a dink --
So I'll just turn to you instead, and ask: What do you think?

Katharine Wroth is a senior editor at Grist.

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  1. DavidL Posted 12:58 am
    12 Nov 2008

    NBC should be applauded for stepping out...What other networks use their programming to get the word out?  I am not sure what NBC does internally, but educating the masses, even as you say "forced", shouldn't be written off.  I believe that NBC has good intentions...

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  2. katakanadian Posted 5:34 am
    13 Nov 2008

    How about more quiet greenery?If NBC (or any network) is serious they should bring in some programming standards that promote greener living without being 'message-y'.
    e.g.

     - do not show anyone eating fast food or using disposable cups/containers/cutlery

     - show characters riding bicycles, taking transit, and choosing smaller cars

     - don't show 'recreational' shopping

     - show characters turning off lights and wearing clothing appropriate to the season (instead of suits in summer and T-shirts in winter)

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