Fortune Brainstorm Green

Shai Agassi talks electric cars in Israel 1

Fortune Brainstorm Green

I'm watching Shai Agassi, founder and CEO of Project Better Place, talk about the scheme he put together to fill Israel with electrical cars and recharging stations, with the ultimate goal of eliminating oil as a transportation fuel in the country. (He's going to do it in Denmark as well.)

(A side note: this meeting room is filled with Herman Miller Aeron chairs. Sweet!)

I'm a little behind on the details (dude talks fast), but it's a torrent of goodness. We're talking about full-size, five-seat, highway-speed vehicles, thousands of charging stations all over the country (where a depleted battery is exchanged for a full one in less time than it takes to fill a car with gas), and costs that are well below what people pay for gas cars. In fact, unless I was hallucinating, I'm pretty sure that one of the pricing plans involves a pre-paid "gas" card -- with a locked-in price -- and a free car.

This is amazing, game-changing stuff, going on as we speak. Tell me about ethanol again?

David Roberts is staff writer for Grist. You can follow his Twitter feed at twitter.com/drgrist.

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  1. Biodiversivist's avatar

    Biodiversivist Posted 6:20 am
    21 Apr 2008

    I read up on this plan when it first appearedThink of these cars as giant cell phones. You buy a plan and if you use more electricity than planned, you will pay dearly for it. If you use less, you wasted your money. The cars are typically leased, as I recall.
    It will be an interesting experiment, hopefully with lots of lessons learned.

    In the end, it all comes down to biodiversity. Poison Darts--Protecting the biodiversity of our world

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