Ford teams up with TerraPass to help drivers offset emissions
Like the man said, the times they are a-changin'. Slowly, but a-changin' nonetheless. Ford Motor Co., manufacturer of all things carbon-emitting, is partnering with TerraPass, a carbon-offset company. Tomorrow, Ford is expected to announce a new "Greener Miles" program, whereby customers can visit a website to calculate the amount of carbon dioxide they produce in a year of driving, then invest money -- from $29.95 to $79.95, dependent on vehicle, miles traveled, etc. -- in clean-energy projects to offset their impact. Greener Miles contributors get a sticker to show off their eco-consciousness, and warm fuzzies for supporting a Nebraska wind farm or the conversion of Minnesota cow poop into electricity. Ford gets no money from the deal, but they do get warm fuzzies for helping to save the earth, a nice bit of green PR, and some good car-ma. Har har.
straight to the source: Reuters, Poornima Gupta, 26 Apr 2006
straight to the source: TerraBlog, 25 Apr 2006
see also, in Grist: Ford’s green guru discusses cars, climate, and time-warp activism
Obama headed to Copenhagen, sets the bar for success
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