Dear Umbra,
I've noticed lately that Method cleaning products are now being sold in a number of different retail outlets, whereas before they were only sold in Target. This shouldn't seem too weird in our every-store-sells-the-same-thing world, but seeing these products on the shelves in Whole Foods got me wondering more about them. You see, I went looking for some trusty Bon Ami cleaner the other day and found it gone from the shelves and many Method products in its place. The Method stuff seems a little too good to be true (though they don't seem to offer an elbow-grease product like Bon Ami in their line). Maybe it's the slick packaging; maybe I'm just a cynic. Is it really true that such a positive cleaning product is being sold in big retailers around the country? Are there any bad things we should know about these products? Thanks!
Micha M.
Tucson, AZ
Dearest Micha,
A madness to your Method?
You are far from the only cynic among us. I have also given Method the gimlet eye. Method products have become omnipresent, the bottles look good, yet I've never noticed any green claims. My cynicism feels a little deflated after researching your question: I can't seem to find anything bad about Method merchandise. Of course, I'm not without a bit of advice regarding the complete line of Method products. But I'll give said advice at the end. First, let us celebrate what seems to be the mainstreaming of environmentally-better products. We pick Method for the first round of applause, but that's only our latest example. Tom's of Maine and Burt's Bees, mentioned months ago, are everywhere I look. Target, the store you mention, not only carries the Method brand but also is reducing its use of PVC. Just a few brief reasons out of many for celebration.
In no way should this rejoicing certify the effectiveness of Method -- I have read a review by Grist's Sarah v., and I've checked out the Green Guide, which does approve of Method's cleaning power. I, however, have never used Method products. To inspect their bonafides, I looked at the company website, which is filled with cute humor and very thorough FAQs. Method claims to ne'er use phthalates, parabens, ammonia, triclosan [PDF], or to test on little animals (these are all bad things, in case you've never heard of them). Then it claims that it's assessed by the EPA (true) and, even better, by a European organization that uses cradle-to-cradle methodology (basically, nothing becomes waste). That's true, too. All this sounds like a giant Method infomercial. Instead, please interpret it as a consumers-make-a-difference infomercial. There is no way the two young (environmentalist) fellows who started this company would have been able to infiltrate Target if the ecological shoppers weren't known to be there, waiting to buy less-awful cleaning supplies. Yay.
In the context of this celebration, here is my actual environmental advice regarding all cleaning products: Beware of buying stuff you don't actually need. Yes, we need to purchase cleansers made without known poisons and pollutants, and we need laundry detergent, dish soap, and maybe dishwashing liquid. But almost all of our other general household cleaning needs can be met with soap, white vinegar, baking soda, borax, a sponge, scrubby, and a pile of old T-shirts. Individual grapefruit-scented wipes (non-toxic and bamboo-based or otherwise) are, basically, silly. They're probably very nice-smelling and convenient, but there's no call for a one-use wipe (30 for $4 from Method) when a sponge will probably do the trick. What I'm saying is, watch out for getting sucked into the shopping vortex, a place where convenience and enticing packaging suddenly erase all our heartfelt commitment to reduce.
Air fresheningly,
Umbra
Comments
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Kiara Posted 4:21 am
20 Aug 2008
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punkdiddy Posted 5:54 am
20 Aug 2008
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Carolyn H. Posted 6:39 am
20 Aug 2008
Better to have these products on the market so we can slowly get all of us doing our part. They are the things that get our friends and parents and siblings thinking green. Baby-steps folks.
As for the product effectiveness, I've had mixed results. The daily shower spray has not reduced my scrubs. Consumer Reports just reviewed some of these and liked Clorox's green cleaner. Clorox? Seriously? Anyone know how green THAT one is?
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gezelliggirl Posted 6:42 am
20 Aug 2008
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Indiana Posted 7:40 am
20 Aug 2008
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eram Posted 8:11 am
20 Aug 2008
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Zino Posted 8:27 am
20 Aug 2008
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eshowe4u Posted 9:29 am
20 Aug 2008
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TheSmartMama Posted 10:24 am
20 Aug 2008
Skoy products are great, and so are Twist.
Jennifer
http://www.thesmartmama.com
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robinjoyyost Posted 10:34 am
20 Aug 2008
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sustainablemer Posted 11:33 am
20 Aug 2008
try diluting out your dish soap, say 25% with water. the brand i use doesn't cling so much to the dishes at that dilution. also, a little vinegar in the rinse water may help cut it loose.
emmer
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mickowitz Posted 1:54 pm
20 Aug 2008
Although I (sort of) like this foray into greener products by Big Business, I, too, am gimlet-eyed (e.g., the fragrances mentioned above) and still think it is a nice little bit of green-washing PR on the company's part.
BTW, the fragrances of the Method products are mostly, IMHO, way too strong and even retch-inducing in a fake-scent kind of way. Adding such strong fragrances is NOT a green concept. And some of the spray cleaners not only don't clean that well, they leave behind a sort of sticky residue.
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PermieWriter Posted 4:53 pm
20 Aug 2008
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svg Posted 11:50 pm
20 Aug 2008
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mamaly11 Posted 9:28 am
21 Aug 2008
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mamaly11 Posted 9:29 am
21 Aug 2008
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brojiley Posted 11:08 pm
22 Aug 2008
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wmonfalcone Posted 5:07 am
23 Aug 2008
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TheSmartMama Posted 3:38 pm
25 Aug 2008
Jennifer
http://www.thesmartmama.com
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TheSmartMama Posted 3:38 pm
25 Aug 2008
Jennifer
http://www.thesmartmama.com
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minka Posted 3:36 am
26 Aug 2008
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Robco1 Posted 2:44 am
29 Aug 2008
My take on Method as a professional marketing communicator and graphic designer: they have a brilliant marketing strategy and a sophisticated appreciation of the influencing power of design. Something many "green" companies could learn from. The knee-jerk distrust of "slick" marketing and design plays in mainstream culture as "hippy-dippy-doo treehugger stuff that doesn't work." Like it or not, that is the perception in suburbia. Method adopted a strategy of "cool, clean upscale design," and underplay the overused "green." The attitude is " of course it is green. It is well-designed. "
The proof of the effectiveness of their strategy is proven by Clorox, and their new "green" line of products. How clorine-based chemistry could ever be "sustainable" is beyond me. But something has them scared.
If environmentally sustainable business want to succeed, they had better learn to preach to the unconverted. Method is an excellent case study in how to start.
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Ian Hanington Posted 6:38 am
29 Aug 2008
http://www.davidsuzuki.org/NatureChallenge/QueenofGreen/
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