Denim do-goodery

Recycle your jeans at Aéropostale 4

While hiding from Seattle's rainy grayness yesterday, I happened upon an interesting window display at teeny-bop-shop Aéropostale. In bright green letters, the sign urged passersby to recycle their denim as part of the store's Teens for Jeans campaign.

The project aims to give gently used jeans to homeless teens across the country -- and Aéropostale customers who donate a pair get 20 percent off a new pair in return. Unfortunately, yesterday was the last day of the campaign, but I did talk to a sales associate who said that the chain was planning to repeat the project annually.

I love this "take back" idea and wish, of course, that everyone did it -- and year-round, too. But maybe during the weeks this window display ran, it got people thinking about what happens when they decide a pair of jeans isn't stylish anymore or doesn't fit right. They certainly do no one good in a landfill somewhere.

Below, check out a cute PSA for Teens for Jeans with Rachel Bilson and Hayden Christensen:

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  1. willa Posted 12:15 am
    12 Feb 2008

    yeah, but...No one throws out perfectly good jeans, do they?  I mean, I guess some people must, but selling them or giving them away seems more likely.  I personally wear mine till they wear out unfixably (though that tends not to be very long).  I'm not sure what message it send to give people a discount for buying more stuff when they've just demonstrated that they already have stuff.
    But hey, they're trying...

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  2. cwistomoweina Posted 3:43 am
    12 Feb 2008

    ummm...?couldn't you just, like, drop them off at Goodwil, Salvation Army, or a homeless shelter yourself?

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  3. TheNik Posted 1:28 pm
    12 Feb 2008

    SureYou can take your jeans to various organizations yourself, but in this case you get 20% on THESE jeans. And it's a campaign targeted at teens.

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  4. cwistomoweina Posted 2:36 am
    13 Feb 2008

    yea I know...I just meant that this campaign isn't really environmentally innovative. It's really sad how their teen message is so dumbed down and commercial. At only a year out of my teens (20 yrs old) my hindsight isn't that great, but I sure hope I wouldn't have fallen for that.  

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