... first international online database of corporate and public advertising campaigns specifically dedicated to sustainability issues and classified by sustainability themes.
The goal of the project is to ...
... inspire and foster more and better communication on sustainability issues from all stakeholders involved in the promotion of sustainable development.
Very cool -- it's like YouTube for enviros!
There are scads of ads in this databse (718) from all over the world. The 23 sustainability themes are broad and, in my opinion, inclusive of a range of critical issues that often get left out of sustainability discussions, such as human labor and social rights.
Grist readers will probably appreciate the humor in many of the ads.
Here's two climate change examples from NEC and from Britain's Central Office Information.
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midnightowl Posted 4:44 am
05 Jul 2006
www.tblbiz.info
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farnishk Posted 8:07 am
05 Jul 2006
http://earth-blog.bravejournal.com/entry/16624
(see the bit about Environmental Awareness)
I really can't stress enough the importance of finding creative ways of engaging the public. A many-pronged attack is needed, using the law, taxes, grants, adverts, education, positive messages and community mobilisation - for without getting the people of the world to move their collective arses (as opposed to sitting back while "everyone else" does something) then it will be goodbye nice planet.
For every bad thing the UN does, there seem to be 10 good things that no-one ever mentions...
Keith Farnish
http://www.theearthblog.org
http://www.reduce3.com
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