Coming clean

Kudos to Seventh Generation on a Hollywood moment 1

I'm not saying I paid good money to see 27 Dresses this weekend. Nor am I saying that its ending, however formulaic, made me cry. What I am saying is how nice it was to see a generous, nearly full-screen shot of a Seventh Generation cleaning product clutched in Katherine Heigl's frenzied hand. Not to mention some tossed-off comments about corporate eco-responsibility. Hollywood: making green normal since ... late 2007.

Katharine Wroth is a senior editor at Grist.

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  1. Erik Hoffner's avatar

    Erik Hoffner Posted 10:48 pm
    23 Jan 2008

    placementAh, green products besides the Prius are getting product placement deals now. This is.. good....news?

    The Orion Grassroots Network: 1,100+ grassroots groups working for conservation & more

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