Anyone who's read Elizabeth Royte's Bottlemania will be cheered by this news, from BrandWeek:
The market for bottled water may be drying up.
Despite massive discounting, brands like Aquafina and Poland Spring are experiencing a sales drought unlike any the category has ever seen. After almost a decade of triple and then double-digit growth, sales volume grew less than 1% for the first half of the year, per Beverage Digest, Bedford Hills, N.Y.
The chief culprit: the economy. Shoppers are less interested in paying for a product that they can get for free.
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Gar Lipow Posted 4:00 am
09 Sep 2008
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kmp Posted 4:15 am
09 Sep 2008
Personally, I don't think buying half a dozen gallon jugs of water once a year or so is too damaging, from a sustainability standpoint.
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Werdna Posted 4:25 am
09 Sep 2008
Andrew Eisenberg
The gateway project is wrong---http://www.livableregion.ca
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Tom Philpott Posted 6:04 am
09 Sep 2008
Andrew, growth in organics is slowing a bit due to factors you mention. But with this water stuff, I think another factor (besides economic pain) is that greenie types are abandoning bottled water fast. At Slow Food Nation in SF last week, organizers tried real hard to -- and generally succeeding in -- banishing bottled water completely. They were really pushing filtered tap water. Brandishing a bottle of water drew reactions about like chowing down an Oscar Meyer wiener -- I don't think that would have been the case as recently as a year ago.
Victual Reality
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mcronheim Posted 8:08 am
09 Sep 2008
Matthew Cronheim
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E Royte Posted 10:59 pm
10 Sep 2008
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