Bottle battle

More on glass recycling and reuse 5

About this previous post on glass recycling -- some astute readers noticed that by focusing on recycling, I'd ignored more important priorities: reducing the use of packaging, and reusing glass bottles where practical.

That's a fair enough critique. But it did make me wonder: What happened, exactly, to the practice of reusing glass bottles? I can still remember drinking Coke from reusable bottles as a kid, but I rarely see that anymore. How come? And, more to the point, how would a system of reusable glass bottles stack up against recyclable glass and plastic containers?

On the first question -- what happened to reusable bottles? -- there's this recent article summing up the situation nicely. In a nutshell:

  • Beverage marketers prefer customized bottles, with a unique shape and feel for each brand; but a reusable bottle system is most cost-effective if all bottles are interchangeable.
  • Food stores don't like to take back bottles. It's an administrative hassle and takes up time and space they'd prefer to use for other purposes.
  • Consumers don't like to return bottles. Given the option, they generally prefer to recycle.
  • Consolidation in the bottling industry has increased the distance that reusable bottles have to be shipped, which simultaneously increases the costs and decreases the environmental bennies of reusables.

Obviously, those barriers aren't insurmountable. But they also don't seem uniquely characteristic of North American consumer culture. Though Japan's economy is far more energy-efficient than ours, its reusable bottle system, which used to be extremely effective, now seems to be falling by the wayside. (Sigh.)

Some of the same forces are at play in Japan as in the U.S. -- beverage makers are introducing customized shapes and sizes for many drinks. But perhaps just as importantly, Japan's beverage delivery services -- which would pick up empty bottles at the same time they delivered new ones -- have declined, with more people getting their drinks from supermarkets. The decline of reusable bottles is just a side-effect of other economic and social forces.

Of course, there are public policies that could stimulate a resurgence of reusable bottles -- mandatory bottle deposits, requirements that stores accept reusable bottles, perhaps seed money for local bottlers to restart the reusable bottle system. An uphill battle, to be sure -- but it could have its benefits.

Then again, before we consider that sort of thing, we should take a careful look at the possible hidden costs of reinstating a returnable bottle system. Consumers might avoid reusables; unreturned and broken bottles can eat into the energy savings of a reusable bottle system; it's even conceivable that a reusable bottle system could generate extra car trips, reducing the net-energy benefits.

Of course, reusable bottles could still save energy, reduce waste, and create local jobs, compared with glass recycling, or even with lightweight recyclable plastics. But I think we'd owe ourselves a careful accounting of just what these benefits might be before spending all the political capital needed to reboot the reusable bottle industry.

Clark Williams-Derry is research director for the Seattle-based Sightline Institute, a nonprofit sustainability think tank working to promote smart solutions for the Pacific Northwest. He was formerly the webmaster for Grist.

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  1. jdhlax Posted 3:34 pm
    23 Jan 2006

    Or ...individual containers could be banned and beverages could just be sold in bulk, with consumers having to bring in their own containers.  The libertarians would throw their usual temper tantrums, but it would be much better for the Earth.  About 20 years ago, I realized that recycling is just a minute step in the right direction.  What's really needed is elimination of packaging.

    Jeff Hoffman
  2. TubbyC Posted 8:40 pm
    23 Jan 2006

    famous Danish Bottles caseWay back in 1988, Danish laws requiring beer and soft drink bottles to be returnable were challenged by the European Commission.  They argued that the laws discriminated against foreign manufacturers and therefore acted as a barrier to trade.  The European Court of Justice held that environmental protection was a good enough reason to justify such discrimination and declared the laws acceptable. Although licensing which limited the number of shapes permissible was deemed disproportionate and illegal.

    [Case 302/86 Commission v Denmark [1988]ECR 4607]
  3. kirbgood Posted 8:55 am
    24 Jan 2006

    death of returnablesThere was a contrary posting to my earlier comment that liability killed returnables.  I realize that it died due to a number of factors, but I have in my files a copy of a letter sent by container mfrs to wine mfrs in the State of WA when a company was trying to start up a wine bottle washing business in the early 90's.
    The letter stated that wine bottles were not made for re-use, and therefore any liability for defective or failing bottles was completely the responsibility of the wine mfr if they used ANY washed bottles.  If you were a little wine producer, what would you do?  I call that being scared off by liability.
    Another specific issue with regard to beer bottles was that the standard "long neck" bar bottle, the most commonly washed beer bottle, was "unstandardized" by several beer mfrs, to make theirs slightly taller then the competition.  Unsortable.  
    Then there is the ceramic ink printed bottle like Corona.  Unwashable.  
    And wine bottle mfrs have gone from water-based paper labels to press-apply water resistant labels.  Unwashable.
    And my guess is that the American public would be less likely to tolerate a scuffed bottle than forty years ago.

  4. jdhlax Posted 1:18 pm
    24 Jan 2006

    Reusabel Wine BottlesThere's a company named "Encore" in Richmond, CA that takes used wine bottles, washes them, and sells them to wineries for reuse.
    I still say eliminate packaging.  It's needless (people got along without it a short time ago) and very environmentally destructive.  Recycling is better than just throwing things away, but even making containers from old containers causes environmental harms.

    Jeff Hoffman
  5. Payton Chung's avatar

    Payton Chung Posted 7:45 am
    07 Apr 2006

    Bring back the draught!My own personal solution to beer bottles: drink draft beer at the bar. The kegs and the glasses are both washed and reused, and around here it's easy and cheap to buy local brews at local taverns. Sadly, even wine bars that serve in 250ml decanters (rare in the USA, common in France) usually are just pouring said decanters from regular bottles, not from barrels/kegs.
    Unfortunately, one local dairy uses returnable glass bottles and no rBGH -- but one of their owners has run for (and lost) statewide Republican primaries with absolutely disgusting right-wing views. So, no more tasty milk in reusable bottles for me, although the infrastructure is in place at most supermarkets here.

    .pc

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