Battered auto markets

Light truck sales drop 25 percent, Toyota screws up 3

july08sales1.png

Green Car Congress reports:

US sales of light-duty vehicles continued their decline in July, dropping to a total 1.136 million units, a 13.2% reduction in volume compared to July 2007, according to Autodata ...

The year-on-year decrease came, in general, out of the light-duty truck segment. Sales of cars in July 2008 slightly increased 0.3% on a volume basis (not on a day-sales rate) to 620,213 units, according to Autodata. Light truck sales, however, dropped 25.2% by volume from the year before to 515,963 units.

The car-truck ratio for the month was 55:45, the fifth consecutive month cars have held the majority of the new light vehicle market.

Sadly, Toyota really screwed up in its planning for hybrid production:

July08sales3_2
On the hybrid side, Toyota said it continued to be hampered by availability, with the Prius posting 14,785 units for the month, and the Camry Hybrid 2,645, out of a total of 20,363 hybrids sold. Toyota's total hybrid sales in July dropped 11.9% year-on-year.

Toyota appears to be short on batteries based on reports from last month:

Prius sales dropped 37.5 percent in May to 15,011 compared with May 2007. Combined sales of the Escape Hybrid and its stablemate, the Mercury Mariner Hybrid, dropped 26.0 percent to 2,378 last month ...

Bob Carter, the head of Toyota's U.S. operations, said limited supplies hobbled Prius sales.

"A year ago, our supplies were at record level in Prius," he said. "Now we're in that catch-up mode."

Toyota couldn't ramp up battery production fast enough to build enough Priuses to meet demand, Carter said. Hybrids use an internal combustion engine and one or more electric motors to power the wheels.

Given that Toyota underestimated the original demand for the Prius, and given that Toyota is one of the few major companies in the world to really believe in peak oil, I find this poor planning inexcusable. I hope they have enough production for the next generation Prius and for their plug-in.

This post was created for ClimateProgress.org, a project of the Center for American Progress Action Fund.

Joseph Romm is the editor of Climate Progress and a senior fellow at the Center for American Progress.

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  1. Jon Rynn's avatar

    Jon Rynn Posted 6:17 am
    07 Aug 2008

    google "prius batteries shortage"And you get a ton of stories about not enough batteries, but apparently another battery factory will get going next year, and advanced factories the year or two after that.
  2. Delay And Deny's avatar

    Delay And Deny Posted 7:08 am
    07 Aug 2008

    Platinum Like They're a Piano

    Have you followed the recent hostile takeover bid in the platinum markets.
    Someone wants to bet big on fuel cells.
  3. amazingdrx Posted 12:16 am
    08 Aug 2008

    Battery shortagePlugin hybrids take mire than a few times the batteries of a regiular hybrid like the Prius.  And they generally use lithium ion batteries instead of the NiMH prius batteries.
    I wonder how mass production and capital investment is coming along with Lithium batteries?  How about patent disputes and patents purposely held off the market by oil companies to delay plugin hybrids?
    This whole area is very dark in terms of media coverage.  Too bad Seymour Hersh is busy investigating oil war related topics.  Only he could get the real story.  Is there an investigative reporter out there of his caliber to look into this?
    Find one Grist! Without information it is very hard to know what to tell candidates running for office about what and where reform is needed.
    We need batteries for plugin hybrids, yesterday!  

    http://amazngdrx.blogharbor.com/blog John Schneider, Northern Wisconsin

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