American automakers not getting it

GM turns to greenwashing. 5

Look, GM, your bond rating just got lowered to junk status, and now you're participating in this pathetic greenwashing campaign. My advice: Save your advertising dollars and invest the money in catching up to Toyota and Honda.

UPDATE: Green Car Congress chimes in with some more suggestions.

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  1. MikeCapone Posted 4:12 am
    06 May 2005

    GreenwashingGreenwashing is cheaper and faster, and that's been GM's motto for quite some time.
    Why build good products when you can slap now plastic shapes on an old design and call it the new Pontiac? Why try to sell on technology when you can sell on size? etc.

    --


    SUVs are squared-out minivans.
  2. Chris Schults Posted 4:15 am
    06 May 2005

    Toyota gets itI bet GM is wishing they had a car that had a higher resale value.
    Via ENN: Even Used, Some Prius Hybrid Cars Selling for above Sticker Price
    Now only if the Honda Civic Hybrid was experiencing the same thing ...

    Win a trip to Iceland: http://www.grist.org/signup
  3. jdhlax Posted 4:38 am
    06 May 2005

    Japanese Advantage Is In CultureAmerican cars will likely never be as good as Japanese ones, because our culture give priority to individualism, while Japanese culture gives far more to the entire society.  (This is meant neither to unduly glorify Japanese culture, which certainly has many negative features, nor to say that virtually all other cultures don't give more priority to the entire society than this one, which they do.)
    This means that U.S. auto makers care almost exclusively about short term profits.  While the margin of profit is always an important factor in business, Japanese car makers clearly care far more than American ones about building dependable cars and ones that get much better gas mileage.  This has been true for decades, and I don't see anything that indicates that it's about to change.
  4. praktike Posted 4:51 am
    06 May 2005

    greenwashing"Greenwashing is cheaper and faster, and that's been GM's motto for quite some time."
    Well, now they're paying the price for their SUV-induced sugar high. They would also be smart to back national single-payer health care. Alas.
  5. odograph Posted 5:07 am
    06 May 2005

    Why not Opels?I don't get, and maybe we should try to get some Detroit management to explain, why they don't shift some European models our way?
    GM owns:

    100% of Saab

    100% of Opel, Vauxhall, Holden

    20% of Suburu (Fuji Heavy Industries)
    Ford owns:

    100% of Volvo (car / light truck divison only)

    100% of Jaguar

    100% of Land Rover

    100% of Aston Martin

    30% of Mazda.
    Check out the line ups of those marks, in their home countries, and see how they fit the grist worldview.

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