Wal-Mart to double organic food selection
In the next few weeks, Wal-Mart plans to double its offering of organic foods, expanding its produce and dairy selections and offering dry goods as well. Organic food is one of the fastest-growing segments in the grocery biz, and Wal-Mart is one of many large retailers hoping to capitalize on the trend. As the top grocery seller in the U.S., Wal-Mart already sells more organic milk than any other chain. DeDe Priest, Wal-Mart's senior vice president of dry grocery -- that's a mouthful! Ha, mouthful! -- says the globe-straddling retail behemoth wants to "knock out the myth that [organics are] just for the rich." She also hastens to assure us that Wal-Mart has no plans to become a health-food store. We were worried.
straight to the source: Austin American-Statesman, Kate Miller Morton, 08 Mar 2006
straight to the source: Reuters, 07 Mar 2006
see also, in Grist: Wal-Mart’s eco-announcements generate a clash among activists
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