They’ve got issues

Mainstream mags are getting over green 2

Pop quiz: Mainstream magazines are ditching the whole “green issue” thing in 2009 because:

  1. green is soooo 2006, 2007, and 2008
  2. eh, those issues never sold that well
  3. they’re incorporating green into stories on a regular basis, so who needs a special issue
  4. in these tough economic times, the sweater-belt budget has shriveled up
  5. all of the above

Katharine Wroth is a senior editor at Grist.

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  1. randino Posted 1:49 am
    16 Dec 2008

    Another Wave of Greenwashing breaks upon the beach and disappears. Contemporary publishing, which means contemporary advertising, has the attention span of a gnat with ADD.
    This has happened before, in the 1970s. The people who were serious, will continue to do serious work. The green washers will move on to the next big thing. Good riddance.
    Randy Cunningham

    Cleveland, OH  

    Randy Cunningham

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  2. ruweez Posted 6:03 am
    16 Dec 2008

    they've got issuesThat's not all... check out Joel Makower's post about another endangered species: enviro journalists:
    http://makower.typepad.com/joel_makower/2008/12/are-envir ...

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