Green as in money 15

Wow—somebody spent a lot of time taking notes at Grist, then found some deep, deep pockets and spent a lot of money putting up a slick corporate environmentalism-lite site called “Mother Nature Network.”

It’s a gagger.

The only blessing is that, given the cost structure required to keep all those beautiful people going, it’s either going to be a vanity enterprise (like the Washington Times) or short-lived.

Let’s live on the planet as if we intend to stay.

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  1. kmp Posted 1:52 pm
    11 Jan 2009

    Imitation is...the sincerest form of flattery??
    Badly done imitation, however, flatters no one.
    However, it IS breaking environmental news that I can buy $50 reclaimed wood salt & pepper shakers.....
  2. biodiversivist's avatar

    biodiversivist Posted 3:22 pm
    11 Jan 2009

    Good Lord"Not sure which green way is best? Ask Umbra Vanessa."
     

    In the end, it all comes down to biodiversity. Poison Darts--Protecting the biodiversity of our world
  3. Bart Anderson's avatar

    Bart Anderson Posted 5:36 pm
    11 Jan 2009

    More insights?Actually I thought it was nice to have another site up doing environmental news. And if they can make money at it, so much the better.
    It would be interesting to hear people's critiques of it.  What works about the new site, and what doesn't?
    It would be helpful for those of us writing and managing sites to know what your reactions are. Thoughtful reactions are usually the most helpful.
    I can't go by my own tastes which are out of touch from the mainstream.
    I prefer things that are in depth and show personal commitment.  I don't like things that are polished, commercial or predictable.

    Bart


    Energy Bulletin
  4. Pangolin's avatar

    Pangolin Posted 5:51 pm
    11 Jan 2009

    Treehugger lite...Since they seem to have scoured about three years of Grist and Mother Earth News for lightweight article ideas I predict that they will soon fade into the woodworks.
    Of course, I keep saying that when I look at Treehugger. Who buys that crap anyway?

    Put the Carbon Back
  5. sheagunther Posted 12:36 am
    12 Jan 2009

    awesomeHey JMG,
    I'm Shea Gunther, one of the gaggingly beautiful writers at MNN (I'm the Earth Matters blogger). What problem, exactly, do you have with my writing (and the writing of the other beautiful bloggers on MNN?)
    Shea
  6. StephanieRogers Posted 1:37 am
    12 Jan 2009

    InterestingI'm curious about the reason for the vitriol, too. I'm a huge Grist fan but I don't see any reason why MNN can't join the fray. Why would having cash decrease their credibility? This site JUST launched. Green news is green news and thousands of blogs across the internet are going to publish it. I'm not sure why you see this as a copy or a threat.
  7. Adam Stein Posted 1:38 am
    12 Jan 2009

    Dastards!I checked out the MNN site. Here are some of the environmental atrocities I encountered:


    An article explaining the benefits of smart grid technology

    A book review column touting Van Jones' "Green Collar Economy" as the top read of 2008

    A media criticism piece about the climate change denial industry


    It goes downhill from there. Who do these corporate shills think they're fooling?! Breathe deep the pure, clear air of righteous truth, fellow Gristers! Tolerate no dissent! Our enemies will be vanquished!

    www.terrapass.com/blog
  8. Adam Stein Posted 2:04 am
    12 Jan 2009

    Comrades, trouble!I took the disturbing news of the rise of the so-called "Mother News Network" as an excuse to tour Grist's content archives to ensure that we are hewing sufficiently to green orthodoxy. What I found troubles me deeply:


    An article recommending a $27 bottle of "Foreau Vouvray Brut" -- shipped all the way from France, where they use nuclear power -- for New Year's celebrations. Hey, is that white, red, or greenwash?

    Links to an "eco-conscious" store (like there's any such thing) hawking such garbage as reclaimed jewelry, electronic gadgets, and yoga gear. Some of this stuff is made from leather!!!@!


    Do you think we've been infiltrated by counter-revolutionary agents from MNN? In any case, it's clearly time to organize a purge.



    www.terrapass.com/blog
  9. taylorshelton Posted 2:20 am
    12 Jan 2009

    big business?I'd like to know exactly what JMG was thinking, too - but I don't think it would be hard for anyone to venture a guess. My best approximation would be that, if you look at the staff/advisory board, a vast majority (granted, not every individual) came from private sector corporations or consulting - not exactly a real credential builder for those who have been doing environmental advocacy for a long time. Whether or not environmental protection should be a profit-making venture is perhaps another question that I don't really care to discuss right now. But I would have to say that while there isn't anything specifically wrong with the topics or writing, I, too, am weary of those with a big business bent like the leadership of MNN.
  10. gristlover Posted 2:33 am
    12 Jan 2009

    What's the big deal?I don't understand why everyone's so defensive about MNN starting.
    I love Grist, but MNN seems to appeal to a broader audience that's not as hard core as Grist.  Isn't it better to have more people get the basics, instead of the vast swaths of pure ignorance we all deal with now?  Just sayin'....
  11. David Roberts's avatar

    David Roberts Posted 3:01 am
    12 Jan 2009

    For the record,JMG is only expressing his own opinion, not anyone else's, certainly not "Grist's."
    For my part, I say the more the merrier, and I suspect most of my colleagues would agree.

    grist.org
  12. JMG's avatar

    JMG Posted 6:28 am
    12 Jan 2009

    Replies@ All:  yes, this was my opinion only, your mileage may vary.  
    @ gristlover:  Even if I had any connection to Gristmill other than as a verbose guest writer, I don't see that MNN has attacked Grist.  Rather, they apparently think very, very, very highly of Grist.
    And that's the main reason that I have such a gag reflex when I look at MNN -- I know that Gresham's Law applies to more than just money and that a deep-pocketed website headed by folks who made their bones in PR can, like the Washington Times, degrade the quality of discourse while purporting to engage in it.  
    MNN appears to me to be nothing but a corporate-friendly pseudo-environmental site that rips off years of steady work and effort by lifting the look, feel, and style of a site like Grist.  Meanwhile, the fact that The Southern Company finds MNN a congenial place to drop some ad money speaks volumes about the kind of insights MNN will provide.  The piece touting "green" ski resorts is just confirmation.

    The 5% Project



    Let's live on the planet as if we intend to stay.
  13. sheagunther Posted 6:37 am
    12 Jan 2009

    I guess...some elephants are just jerks.
  14. StephanieRogers Posted 10:07 pm
    12 Jan 2009

    Keep in mind...that MNN is made for the general public, not hardcore environmentalists. It's meant to engage the general population and get them interested in green topics.
  15. JMG's avatar

    JMG Posted 3:06 am
    13 Jan 2009

    Keep in mindThat having one of the leading coal-burning utilities sponsoring the energy news page discredits the source completely.

    The 5% Project



    Let's live on the planet as if we intend to stay.

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