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Toyota Prius sales down 55% compared to March ‘08 1

Today, Toyota Motor Sales reported March ‘09 sales numbers, which showed a 55 percent decline for the Prius brand.  In March ‘08, Toyota sold 20,635 Priuses, but in March ‘09, only 8,924. (Maybe everyone is holding out for the 2010 model?)

Overall, Toyota numbers were down 36 percent from March ‘08, but up 19 percent from February.

Sara Barz is a writer based in Seattle.

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  1. yoder's avatar

    yoder Posted 6:15 am
    10 Apr 2009

    Market downturn and consumers waiting for the 2010 are both hitting Toyota hard.  Consumers had been hoping for a Prius PHEV but instead it looks like they are getting an EV mode for short distances.  Not the same thing, but at least Toyota seems to have thrown them a bone. We'll keep our fingers crossed for the 2011 model.

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