to market, to market

Obama wants to set up White House farmers market 8

Michelle Obama with students in the White House garden.Michelle Obama working with local students in the White House garden.Photo: The Official White House PhotostreamPresident Obama said on Thursday that he and the First Lady are looking into setting up a farmers market just outside the White House, which might sell food from the White House garden or from local farmers.  The president said it could give the city of Washington, D.C., “more access to good, fresh food, but it also is this enormous potential revenue-maker for local farmers in the area.”

Obama mentioned the idea while answering a citizen question at a health-care forum; here’s the transcript:

Q. I have a two-part question.  One is choice, the choice that we make to eat the foods that we eat and the lifestyle that we choose to engage in.  And the second part, your family is very fit.  What do you and the First Lady and the girls do to encourage physical fitness, and what can we—not the government, not private corporations—do to encourage activity in the public-school system and in young people?

A. PRESIDENT OBAMA: Well, this—this is a great question.  Look, if—this is an interesting statistic.  If we went back to the obesity rates that existed back in the 1980s, the Medicare system over several years could save as much as a trillion dollars.  I mean, that’s—that’s how much our obesity rate has made a difference in terms of diabetes and heart failure and all sorts of preventable diseases.

And so what we want to do is to first of all, in health-care reform, in the legislation, encourage prevention and wellness programs by saying that any health-care plan out there has to provide for free checkups, prevention and wellness care.  That’s got to be part of your deal, part of your package.  And that way nobody’s got an excuse not to go in and get a checkup.

Now, even if we do all that—and there are a lot of—there are a lot of businesses out there that, on their own, are already providing incentives to their employees.  Safeway, for example, is a company that has given financial incentives to employees to make sure that they are taking care of theirselves (sic) and getting regular checkups and mammograms and colonoscopies and so forth.  And it has saved them a lot of money in terms of their premiums.

So there’s a—there’s a financial incentive for a lot of businesses to get in the business of prevention and wellness.

But you’re absolutely right that, even if we’ve got legislation, even if companies are encouraging it, part of what we also have to do, though, is teach our children, early, the importance of health.  And that’s—that means that all of us have to, in our communities, in our places of worship, in our school systems, encourage nutrition programs, provide young people outdoor activities that give them exercise.

And Michelle and I always talk about the fact when—when we were kids, during the summer, you know, basically, mom just said, “See ya!” after breakfast.  You were gone.  (Laughter.)  You might run in, get some lunch, go back out, and you wouldn’t be back till dinner. And that whole time, all you’re doing is moving.

Now, unfortunately, times have changed.  Sometimes, safety concerns prevent kids from doing that.  Sometimes, there are a lot of kids just don’t have a playground.  Little leagues may be, you know, diminished.  That means that, you know, we as adults in the community may have to provide more and more outlets for young people to get the kind of exercise that they need.

When it comes to food, one of the things that we are doing is working with school districts.  And the child nutrition legislation is going to be coming up.  We provide an awful lot of school lunches out there and—and reimburse local school districts for school-lunch programs.  Let’s figure out how can we get some fresh fruits and vegetables in the mix.  Because sometimes you go into schools and—you know what the menu is, you know?  It’s French fries, Tater Tots, hot dogs, pizza and—now, that’s what kids—let’s face it, that’s what kids want to eat, anyway (Laughter.)  So it’s not just the schools’ fault.

A, that’s what kids may want to eat.  B, it turns out that that food’s a lot cheaper, because of the distributions that we’ve set up. And so what we’ve got to do is to change how we think about, for example, getting local farmers connected to school districts, because that would benefit the farmers, delivering fresh produce, but right now they just don’t have the distribution mechanisms set up.

So, you know, Michelle set up that garden in the White House?

One of the things that we’re trying to do now is to figure out, can we get a little farmers’ market—outside of the White House—I’m not going to have all of you all just tromping around inside—(laughter)—but right outside the White House—(laughter)—so that—so that we can—and—and—and that is a win-win situation.

It gives suddenly D.C. more access to good, fresh food, but it also is this enormous potential revenue-maker for local farmers in the area. And—and that—those kinds of connections can be made all throughout the country, and—and has to be part of how we think about health.

 

 

 

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  1. anil's avatar

    anil Posted 6:23 pm
    20 Aug 2009

    This is so fascinating--seemingly small gestures, but could have far reaching effects across the US and possibly world. Well, just a farmer's market may not make much difference, but that's the case with just about anything--we need to do a lot of things, but then the very fact that it took all these years and it had to be Obama who could even utter this is so uplifting and fascinating.
  2. Chris McMasters's avatar

    Chris McMasters Posted 10:51 pm
    20 Aug 2009

    I think a farmer's market outside of the White House is a great idea.I'm hoping Obama will turn the White House into a net-zero building. At the very least he should put PV on the roof like Carter did thirty years ago.And what about the motorcade? Are all those black cars hybrids?
  3. sustainable foodie Posted 5:54 am
    21 Aug 2009

    This is the power of the media at it's best! Okay, now we are FINALLY getting somewhere...However, which organization or White House advisor will now inform Prez Obama that the real issue here is that we need to "grow more farners" as well as more food?
    1. D.Joy's avatar

      D.Joy Posted 8:01 am
      21 Aug 2009

      Supply and demand - having a high profile farmers market at the White House will create a market for farmers & grow more farmers. I've seen it happen in Wisconsin (more and more young farmers are bringing in food from their small farms). I'm pretty proud of Milwaukee, Wisconsin following the lead from Washington. Our mayor (yes, the same mayor who's not a cream puff, standing up for a woman outside of state fair) worked with Will Allen at Growing Power (wwww.growingpower.org) to start a garden outside of city hall. The city trained 8 interns in the forestry department to care for the garden, the food is donated to Second Harvest food bank. 
  4. vegwriter's avatar

    vegwriter Posted 1:09 pm
    23 Aug 2009

    Thanks so much for this article! It's awesome that the White House will have an organic farmer's market! They're setting such an example for communities everywhere. I wish every town had at least one organic community food garden!It's so healing for people to eat more fresh produce, and I wonder if President Obama has ever heard of the raw foods lifestyle. It would be tres cool if he hired a raw foods chef to join the White House kitchen to add some dishes to the regular menu. It would be enlightening and inspiring! In fact, there is a petition asking him to do that: http://www.petitiononline.com/rvcwh/petition.htmlJudy Pokraseditor/founderRawFoodsNewsMagazine.com
  5. dbs Posted 6:48 am
    25 Aug 2009

    More, including video of President Obama making these comments at http://www.TheWhoFarm.org/2009/08/20/obamas-new-idea-the-white-house-farmers-market/.Thank Michelle Obama for her incredible garden here.
  6. Magssno Posted 2:02 am
    26 Aug 2009

    Farmers markets are brilliant, we have two or three locally every month where I live here in Scotland.The produce is fresh and always quite a bit cheaper that going to the local store.I say good on Obama for encouraging people to by local produce it has got to be good of the consumer and farmers alike!Magssno
  7. BDHudson Posted 11:19 am
    26 Aug 2009

    Yay, farmers markets- but for all of you that are not from DC, there is already a farmers market less than ten blocks away from the White House. Every Thursday. www.freshfarmmarket.org/markets/penn_quarter.htmlBut then again, maybe it would be a good idea to move it up to Lafayette Park. Besides being in front of the White House, its only a few blocks from "K" Street. Eating some organic produce might just help straighten out all the crooked lobbyists in this town.

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