The Pitch

Think of the children, or think of your ski trip: Two ways to tell the climate story 5

House washed away.Forty-five million people go hungry or undernourished because of droughts and disasters wrought by climate change, according to a recent report by the Global Humanitarian Forum. Climate change leads to 300,000 deaths a year, the organization concludes, a toll that will reach 500,000 by 2030. Many of those who starve will be children. Of course, those numbers don’t begin to convey the human suffering that lies behind them. And so on and so forth.

Also, your family’s ski vacations could be completely ruined by climate change. If your taste leans tropical, your favorite beachside resort—the one with the awesome mojitos and coconut shrimp—could also be imperiled by rising sea levels and fiercer storms caused by climate change.

So which is more likely to prompt you to do something? What’s going to prompt the average American, or the average citizen in the developed world, to demand action?

Ski resorts or starving third-world babies—it’s a blunt and maybe crude way to put the question, but there’s a fundamental tension between these poles for how we tell the story of climate change. Whether they make their decision consciously or not, anyone who must communicate about climate—activists, politicians, journalists, anyone directly affected—must choose whether to appeal to altruism or to self interest.

I’ve been thinking about this after spending last Thursday and Friday at the Three Degrees conference on human rights and climate change, hosted by the University of Washington School of Law. If there was a central message from the diverse group of scholars, humanitarian aid workers, scientists and lawyers who spoke there, it was that climate change needs to be framed as a human rights problem.  The climate crisis is too big, the argument goes, to be viewed as a “nature” problem typecast as something for scientists and treehuggers to worry about. And it’s too morally significant to be a mere political issue.

Three Degrees speakers were squarely in the appeal-to-altruism camp. A panel of aid workers spoke of how climate change functions as a “stress multiplier,” worsening almost every problem they deal with. It heightens food and water insecurity, creates refugees, ramps up the potential for violent conflict, exacerbates tropical diseases, and leads to more disasters that demand urgent responses.

There was a lot of talk about future generations, who will bear the cost of our ecological behavior. I briefly mentioned Carolyn Raffensperger’s work to create formal guardians for future generations in the legal system, but it’s a fascinating idea that deserves real attention. (See guardiansofthefuture.org for more.) Several speakers argued this expands the appeal of a human rights approach to climate, as those who have trouble relating to coastal Bangladeshis or Somalis are more motivated to help their own grandchildren.

But does this approach accomplish anything? We already understand third-world health as a moral issue, but that hasn’t stopped millions of people from dying of preventable diseases, John Knox, a senior advisor to the Center of International Environmental Law and a Wake Forest University law professor, pointed out.

“If we’re not getting worked up about that, why are we going to care about the grandchildren of those same people,” he said on a panel on Friday. He went on to clarify: “I believe moral arguments have some purchase, otherwise I wouldn’t be working in human rights.”

The conference didn’t include a lot of talk about the strategic implications of telling the climate story as a human rights story, so here’s a stab at some:

What’s gained

  • New supporters. Making climate a human rights issue could enlist conscientious folks who aren’t environmentally minded. Those turned off by the culture-wars baggage of traditional environmentalism might be willing to look at the issue anew.
  • Legal remedies: Using the muscle of the courts, including criminal courts, against greenhouse gas-causing emissions could be the biggest practical strength of a human rights approach. The Kivalina case, a suit against fossil fuel companies by a coastal Alaskan village under threat from climate change-driven erosion, serves as a bellwether to the potential of this approach.
  • International clout: Human rights values have older and deeper roots at institutions like the United Nations. One speaker, Andrew Mack of the Human Security Report Project at Simon Frasier University, said the Nairobi-based UN Environmental Programme is somewhat marginalized from the halls of diplomatic power in Geneva and elsewhere.
  • The big picture. The late, great TV show Arrested Development had a brilliant gag with TV newscaster John Beard, who ended every teaser by promising to reveal “what that means for your weekend.” As in, “We’ve obtained photographs that officials call definite proof of WMDs in Iraq. What that means for your weekend at 10:00.” Not every story affects your weekend. Ask people to care about more than their immediate concerns and long-term plans become an easier sell.

What’s not gained

  • What new supporters? Human rights doesn’t carry an obvious new constituency. Idealistic leftie-types are already on board the climate movement. Whether human rights messaging plays with religious conservatives is a bigger question. Plenty of religious groups do humanitarian work, though secular “rights” language may not resonate with them.
  • Simplification. The approach risks caricaturizing people into villains and victims—first-world polluters tromping on the third-world’s downtrodden. It’s not that simple.
  • Legal paralysis. Anyone want to rave about the judicial system’s clarity and efficiency in addressing complex systemic problems? Didn’t think so.

Somewhere there’s a high school debate student calling me out for pitching a false dichotomy. Fair enough. You don’t have to choose only appeals to altruism or only appeals to self interest. And “selfish” reasons aren’t all as trivial as vacations. The first ways most Americans feel the effects of climate change may well include rising grocery prices because of droughts, rising home insurance rates because of increasingly severe and unpredictable weather, and other genuine day-to-day living concerns.

Still, framing a climate plan as a provider of, say, “America’s Clean Energy and Security” makes one sort of appeal. As a body of relief workers, legal scholars, wonks, and activists argued last week, it’s not the only method available—and it may not be enough to spur the world to action.

Jonathan Hiskes is a Grist staff writer. He reports, tweets, eats, asks questions, self-promotes, looks out windows, and wonders if it could be like this.

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  1. JohnMashey Posted 9:23 pm
    02 Jun 2009

    1) I think appealing to general morality indeed gets few new supporters.  Many people are concerned about people in proportion to their relationships, and places according to their geographical distance.2) People are often more motivated by what they lose, than some optional thing they might not gain. I'm not sure reduction of ski trips and beach holidays is as strong a motivation as one might like.3) The effects of AGW are very geography-dependent, and enumerating a general list just dilutes it.  I'd suggest that for instance , saying +2C sounds pretty attractive to someone in Canada.  On the other hand, more specific items like:British Columbia: all your mature pines will be killed by pine beetlesOntario: by 2020, kudzu will survive(various places in Canada): West Nile virus will thrive as wellOklahoma: how do you feel about the likelihood that your grandkids will nto be able to live in OK, and will become Okies? Ever see "Grapes of Wrath?"Vermont: too bad about ski resorts and maple sugar business, go to CanadaUpper midwest: you get warmer, but expect worse floodRealistically, there are bunch of places where people live, where  their grandhcildren will either not be able to, or it will be very expensive or very unpleasant.  In the West, we have ghost towns around,and they are pretty sad.4) So: a suggestion: maybe Grist should do a series, in some standard format, area by area, describing:a) What's already been seen in that state or area.b) Effects to expect, either by year or by degree or bothc) Cover temperature, precipitation changes, snowpack issues, water, sea level rise, insurance, agriculture, ecosystem  changes, ins some standard format.d) Ideally, do a series that covers USA & Canada, at least.e) When possible, recruit climate scientists local to the area to write.5) If I had a wish, it would be to get Andrew Dessler or one of the other Texas climate scientists to start.  See recent conference Climate Change Impacts on Texas Water, for example.  Texas scientists know they have serious issues ahead, with even less water in some places, and a lot more in other places.
    But, without being doom-mongering, you have to be specific, and tell people things they relate to directly, and those are *very* geography dependent.
  2. enviroperk Posted 5:24 am
    03 Jun 2009

    Maybe this is a teachable moment about changing our excessive lifestyle that produces CO2.Tell your children why we are not taking a ski trip this year.
    1. Jonathan Hiskes's avatar

      Jonathan Hiskes Posted 10:48 am
      03 Jun 2009

      That approach is never going to fly (pardon the pun). The Goode Family parents might be willing to tell kids there's no vacation/beach time/Christmas this year to cut their carbon footprint, but sane families would not. And they shouldn't have to. Folks gotta rest, and that's just plain easier to do outside of your daily ruts, i.e. by getting out of town.And exploring the world--and its awesomest natural places, if you've got the means--isn't the kind of thing we can expect people to give up. Finding low-impact ways to get to the mountains is another matter--let's green up travel all we can. I'm not suggesting vacation is a human right--it's not within everyone's means--but giving up vacations is a pretty unlikely sell.
  3. sindark's avatar

    sindark Posted 9:26 am
    03 Jun 2009

    My general position on human rights is that they do not have moral
    force in and of themselves - they are just a shorthand way of
    encouraging good outcomes. For instance, it is the consequences of
    protecting free speech that make it a moral imperative to do so, not
    some metaphysical characteristic embedded in human beings. As with
    other areas of ethical thinking, human rights can be a useful heuristic
    when dealing with climate change, but what really matters is developing
    the mechanisms of thinking and action that will prevent the worst
    possible outcomes, while also seeking to secure the complimentary
    benefits that could accompany a global transition to carbon neutrality.
  4. rjmart01 Posted 9:57 am
    03 Jun 2009

    Ummm ... protecting the family's ability to jet off to their favorite ski resort seems a particularly bad choice of argument, at least to me.  Elimination of extravagant self-indulgent high-emissions leisure travel is an easy first step towards more sustainable lifestyles.  After all, if you're not willing to pay that price, what price ARE you willing to pay?Happily, it's not an either/or choice: morality or self-interest.  Cultural change happens when multiple arguments (e.g., energy security, societal security, morality, self-interest) mutually reinforce to create a new set of expectations.  But rampant, mindless consumerism is inherently incompatible with any expectation set that will motivate folks to address sustainability issues (not just ecological sustainability, but all sustainability). Just as "an eye for an eye makes the whole world blind", so a spreading culture of competitive consumerism makes the whole world uninhabitable.  Like your mother told you when you were little:  think what the world would be like if everyone did that.

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