America's other first family

Lessons in fast-food greenwashing from The Simpsons 1

Sunday’s episode of the Simpsons begins with a wickedly good greenwashing story: Krusty learns from one of his lawyers that “studies show your Krustyburger is the unhealthiest fast-food item in the world.”

“Worse than a double Krustyburger?”

“Somehow, yes.”

Krusty introduces a green campaign centered on the vegetarian Mother Nature Burger, made of “100-percent wheat-fed barley.” So brilliant.

Also featured: Norwegian humor, immigration humor, monkey-smoking-a-cigarette humor.

Jonathan Hiskes is a Grist staff writer. He reports, tweets, eats, asks questions, self-promotes, looks out windows, and wonders if it could be like this.

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  1. sindark's avatar

    sindark Posted 2:28 pm
    20 May 2009

    Does anyone have a video link for those outside the US?

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