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On post-consumer content

By Umbra Fisk
25 Mar 2004
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Got questions about the environment? Ask Umbra.
Got questions about the environment? Ask Umbra.
question Dear Umbra,

So I was sitting there at lunch, eating my crackers, when I spied a recycling symbol and was confused. What is "pre-consumer" content? I mean, if the label is true ("carton made from 100 percent recycled paperboard -- minimum 35 percent post-consumer content"), what is the other 65 percent? And what is paperboard?

Kevin
Laurel, Md.

answer Dearest Kevin,

Pre-consumer content is the stuff picked up from the cutting-room floor and recycled into new paper products. Paper that was wrinkled, or the odds and ends of a sheet after the pattern was cut out for the cereal box, or the fuzzy sides of a poured sheet, the "deckle" -- anything left over after the first go-round.

recycled
The 35 percent post-consumer content is just what it says -- 35 percent of the material that went into your paperboard had already been through consumer hands, while the other 65 percent consists of factory leftovers being given a new shot to make it out into the consumer world. The box-maker may rely on government contracts that mandate a specific percentage of recycled content.

Paperboard is paper more than 0.3 millimeters thick.

Now I have a question for you, fellow box-reader. What is a "macaroni product"?

Boxily,
Umbra



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Yours is to wonder why, hers is to answer (or try). Please send Umbra any nagging question pertaining to the environment -- but first check out her FAQs!
The claims made in this column may not reflect the views of this magazine. Neither the magazine nor the author guarantees that any advice contained in this column is wise or safe. Please use this column at your own risk.
Umbra Fisk is Grist Research Associate II, Hardcover and Periodicals Unit, floors 2B-4B.
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